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T-Mobile criticizes AT&T's new Mobile Share plans

Posted: , by Alan F.

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T-Mobile criticizes AT&T's new Mobile Share plans
Over the last few months, we've watched as T-Mobile and its outspoken CEO have tried to shake things up in the industry. Amazingly, the carrier has been the tail wagging the dog. From its not so lofty perch as the fourth largest U.S. carrier, it has been T-Mobile that has come up with all of the innovations we have witnessed in the business over the last year. From eliminating subsidized pricing to allowing for multiple upgrades in a year, it has been T-Mobile leading the way with the others trying to copy. The operator was rewarded with 1 million new customers in the third quarter.

On Thursday, AT&T made some changes to its Mobile Share plans. Instead of a sliding scale, those using a subsidized phone will now pay a flat $40 per month for unlimited talk and text. Of course, data is extra. The problem is that some families were playing as low as $30 a month for each device using the sliding scale, so these people will end up paying more. AT&T did announce that those who bring an unsubsidized phone to the table will only pay $25 a month for that device, saving them $15 monthly. Lowering the base rate for those with an unsubsidized phone is something already offered by T-Mobile and Sprint.

At T-Mobile, the carrier's executives were not impressed. In an email to CNET, T-Mobile marketing executive Andrew Sherrard said that AT&T's new plan "misses the mark". More importantly, Sherrard noted that a family of four can save more than $600 over AT&T in the first year using T-Mobile's Simple Choice plan.

"After you do the complicated math, in multiple cases, these new plans are actually a price hike for customers."-Andrew Sherrard, CMO, T-Mobile

There is some sort of animosity between the two carriers dating back to last year's CES in Las Vegas when T-Mobile's CEO John Legere called AT&T's network "crap". Since then, it has been T-Mobile making consumer friendly changes while AT&T, Verizon and Sprint try to play catch-up. 

source: CNET

17 Comments
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posted on 06 Dec 2013, 12:16 12

1. cncrim (Posts: 518; Member since: 15 Aug 2011)


Go Tmobile... Go. with innovation of Tmobile, customer win. I like this guy Andrew.

posted on 06 Dec 2013, 12:44 1

2. toiletcleaner (Posts: 193; Member since: 10 Oct 2012)


Go get them Tmo. after been 1 year whit Tmobile. I jump back to Verizon, you get what you are paying for, in my case. I drive a lot. so Tmobile is not for me. thank God I never cancel my unlimited data whit Verizon

posted on 06 Dec 2013, 13:47

6. SupermanayrB (Posts: 177; Member since: 20 Mar 2012)


'...you get what you are paying for...' Exactly. A $70,000 Benz is better than a $70,000 Hyundai. People think cheaper is better. No, cheaper is cheaper. Better is better and VZW has a better network than T Mobile.

posted on 06 Dec 2013, 14:13 1

7. tedkord (Posts: 4949; Member since: 17 Jun 2009)


Not always the case. Remember the days of the AMD Athlon and Thunderbird? They were cheaper than the Pentium 3's, but were better in every respect.

posted on 06 Dec 2013, 19:00 2

13. seret6 (Posts: 40; Member since: 14 Aug 2013)


unfortunately over here in pakistan, the nations most expensive carrier Mobilink offers worst possible service
whereas the cheapest carrier Ufone offers most reliable coverage
Mobilink went bankrupt and was bought by another competitor Telenor, who was uptill now second largest carrier but is following the footsteps of Mobilink in sucking money
Yes right now one may criticize t-mobile's unreliable coverage, but one they set therir priorities straight by purchasing new freq bands, then they will surely rise to the top
duh, boring and lengthy, sorry for the hassle

posted on 06 Dec 2013, 13:24 5

3. PapaSmurf (Posts: 8692; Member since: 14 May 2012)


Lol T-Mobile is the ultimate troll of all the carriers. Keep it up!

posted on 06 Dec 2013, 13:29 2

4. mikewillz (Posts: 41; Member since: 03 May 2013)


Att can suck it.

posted on 06 Dec 2013, 13:42 1

5. bwhiting (Posts: 171; Member since: 15 Jun 2013)


Tmo and Big Red are the only ones I see I would ever be with as the major carriers. I been with Verizon for about 5 years now and if I was to ever leave I would go to Tmo since I can at least rely on their plans.

posted on 06 Dec 2013, 14:26 1

8. tlsmithsr (Posts: 79; Member since: 28 Sep 2010)


AT&T has Verizon like prices.. With Tmobile like Service..

posted on 06 Dec 2013, 15:37

9. johnbftl (Posts: 204; Member since: 09 Jun 2012)


Legere has no business being a CEO. He has no concept of how to conduct himself in a professional manner. If want to slam the competition, fine. Do it through tastefully through advertising. Don't be vulgar in an open public forum the way he has continuously been over the past year.

posted on 06 Dec 2013, 17:09

11. miles16852 (Posts: 208; Member since: 20 Oct 2011)


thats YOUR opinion, hes very clearly doing WAAAYYYY better then you! goes to show how not so valuable your OPINION really isnt! move on jealous!

posted on 06 Dec 2013, 18:14

12. johnbftl (Posts: 204; Member since: 09 Jun 2012)


My opinion was not based upon how he was doing financially compared to myself. My statement was made upon basic professional courtesy and business ethics. As for jealousy, read a dictionary. The word you're liking for, if I were, would be envy. Jealousy would imply sexual want. Envy is the want of something one doesn't have which another does.

posted on 07 Dec 2013, 22:53

17. jarnts (Posts: 12; Member since: 26 Oct 2013)


Ethics, schmethics. When AT&T and Verizon act ethically on behalf of customers then you can compare. The reality is that T-Mobile changes have been pushing the big guys to be more competitive so we all win. So, he can act however he wants if it gets better deals for me than the bullsh1t that is AT&T and their subsidized Apple a$$ kissing plans.

posted on 06 Dec 2013, 16:40

10. mcshank (Posts: 47; Member since: 24 Apr 2013)


I love Verizon, I dont love their prices but I cant complain when I get coverage 99% of the places I go with LTE in so far all of those places since I upgraded to the note 3. I would LOVE to try Tmobile out since they get some phones Verizon will probably never see + their international options compared to Verizon are like night and day. I will never see ATT or Sprint as my carrier as Sprints service is to damn unreliable and ATT just sucks. Plus I love how Legere is. We need more CEO's like him where he is open about his idea's and criticism of others. To sit in a board room and talk about people behind their backs is something companies have always done, its time for a change and Legere is so far bringing it.

posted on 06 Dec 2013, 19:19

14. toiletcleaner (Posts: 193; Member since: 10 Oct 2012)


thats what i did. suspend my lines for a few months and tried Tmo. prices are the best out there but service is the worse. I cant complain about customer service because they where excellent. Verizon has the best service where ever I go. so. $120 whit Tmobile unlimited everything, or $150 unlimited data and text whit 1400 minutes? and about the phones. yes they have a great phones. but I dont need a nice phone if I dont have the right service to use it whit

posted on 07 Dec 2013, 07:40

15. JerzeySniper (Posts: 22; Member since: 21 Mar 2011)


I've worked for every single major carrier and I can see where most people get there views on these companies from so I'll help give you some inside information.

SPRINT: great company to work for most employees are very happy and ethical *every company has there lone wolf*. Service wise they definitely need improvement And they are working to do so. They really care about the customers and it's apart of the sales metrics to the Tune of 35% of the commission payout is C-Sat or customer satisfaction surveys*those calls you get after making a transaction. ...very important to the rep if he was good and please note it's either very satisfied or nothing..just a satisfied won't do the rep a favor*. I give this company a 9/10.

T-Mobile: Probably the best in value depending on where you live. If you get service in your area and you don't travel a lot they are definitely the carrier of choice. Very fun atmosphere to work in most of the employees were extremely knowledgeable and friendly and are very customer focused. If nationwide network improves I feel they could usurp AT&T in the coming years easily. I give them a 7/10

AT&T: I've worked for them 3 different times and each time showed a degradation of there soul both in regards to customer treatment to employee treatment. Please know that if you're an AT&T customer and you go in to upgrade a phone and you're not buying anything just the phone "called a naked upgrade" the rep isn't really getting paid and will have he'll to pay. Also with the change in comp structure if the rep doesn't increase your monthly bill some how then we don't get paid. We used to use a variety of ways to do so without the customer knowing such as if you have overages each month in data instead of putting you on the right plan we were instructed to tell you "hey I can add a tablet or another phone and save you money or your pay the same amount". Buyers beware here its all smiles and politeness in your face but they are robbing you with a velvet glove. Training for the reps here is top notch but unfortunately the last few classes I've saw peers fizzle out after about 3 months in the stores as working conditions are beyond ethical violations and HR no retaliation doesn't help they nurture the "sit back keep your mouth shut and take it" culture. I give this company 4/10

Verizon: They pay well they expect you to perform well with the exception of they also want you to treat the customer ethically both internal and external. When you go to buy something yes they work off commission but they really do try to find the best deals for the customer and if it's not the best for them it's OK to let them shop around. I give Verizon the award for world class service for customer and employee treatment overall I give them 9/10.

Also note that each company have there own user interface that they use IE: Opus/Opus mobile for AT&T, Watson for T-Mobile, MRS for Sprint...These system are used to help customize bundles for you.

posted on 07 Dec 2013, 22:38

16. Sparhawk (Posts: 75; Member since: 10 Mar 2012)


T-Mobile is starting to sound like the bitter ex-fiancee that can't say anything positive about their ex-fiance after the wedding was cancelled and they broke up. It really raises the question: if the ex-fiance (AT&T) was so evil and stupid, why did you (T-Mobile) agree to marry them in the first place? Just to get the palimony when the relationship is voided?

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