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T-Mobile announces Un-carrier 4.0, will reimburse ETFs for switching from AT&T, Verizon, or Sprint

T-Mobile announces Un-carrier 4.0, will reimburse ETFs for switching from AT&T, Verizon, or Sprint
We knew that T-Mobile had something exciting to announce at its CES 2014 media event and here it is. The nation's fourth largest carrier announced phase four of its Un-carrier strategy, thus making it significantly easier and cheaper for AT&T, Verizon, and Sprint customers to make the switch over to T-Mobile. 

So here's what it all breaks down to: T-Mo will reimburse a switching customer's entire early termination fee – yup, all the way up to $350 – should they choose to leave AT&T, Verizon, or Sprint and become a T-Mobile subscriber. In order to take advantage of the deal, one has to trade in an eligible device first and to sign up for a postpaid Simple Choice Plan. Then T-Mobile will give that customer instant credit of up to $300, depending on the value of the phone being traded in. The credit is then used towards the purchase of a new phone from T-Mobile. To get their ETF reimbursed, the customer will have to send their final bill from their previous carrier, showing the amount of their early termination fee. T-Mobile will then send an additional payment equal to the customer's ETF, up to $350 per line.

The offer is valid for individual and family accounts alike, and if a family of four makes the move to T-Mobile from an AT&T shared mobile plan, they are estimated to save $1880 over the course of two years, according to the carrier. Anyone who is interested can make the switch as soon as tomorrow, January 9.

source: T-Mobile

Press Release

79 Comments
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posted on 08 Jan 2014, 15:22 3

1. clevername (Posts: 1407; Member since: 11 Jul 2008)


If this was retroactive id be a very happy man.

posted on 09 Jan 2014, 11:48

71. frmrVZguy (Posts: 34; Member since: 10 Mar 2012)


Hey PA, here's a funny fact for you. TMo still enforces contracts for those who got locked into them in the days just before the policy change to drop contracts. Even if upgrade was returned within 15 days. The prior policy was to force a new contract onto ANY calling plan change. So if someone upgraded from a WinMo PDA & data plan to an Android PDA and data plan - even though the 'service' was the same price and monthly allowance, it was a plan change and locked into a new 2 year that couldn't be rolled back when the device was returned within trial term of 15 days. Learned this the hard way - poor coverage not resolved with new hardware.

posted on 08 Jan 2014, 15:26 8

2. Sniggly (Posts: 6475; Member since: 05 Dec 2009)


So it's not desperate when T-Mobile does it, but it is if AT&T does it?

posted on 08 Jan 2014, 15:29 3

3. trickster_qc (Posts: 78; Member since: 18 Jun 2013)


I think it's not the fact of reimbursing that is desperate but more the fact that AT&T is basically coping T-Mobile, while still offering less ( yes they announced it first but T-Mobile has been offering new stuff for months now and that 4th phase was the logical plan ).

posted on 08 Jan 2014, 15:52 3

5. Dante216 (Posts: 20; Member since: 18 Dec 2013)


It was called desperate because AT&T got wind of the fact that T-Mobile was going to do this, so they jumped the gun and announced their little bill credit promotion first.

posted on 08 Jan 2014, 15:59 8

6. Commentator (Posts: 2180; Member since: 16 Aug 2011)


That and they only did it for customers switching from T-Mobile.

posted on 08 Jan 2014, 16:19 4

9. papss (Posts: 3387; Member since: 03 Sep 2012)


How does that make them desperate? They are no more desperate than tmob 's coverage is pathetic.. I'll take my better att coverage and pay more versus the Swiss cheese coverage/ lower selection of phones and pay less any day.

tmob couldn't pay me to have their service. I travel and they don't have good enough coverage to warrant the possibility.

posted on 08 Jan 2014, 16:24 4

11. Augustine (Posts: 433; Member since: 28 Sep 2013)


Desperation apart, as a T-mobile customer, I can attest to its spotty coverage. While it's fine around my area, at home I get no signal bars. Traveling throughout the South usually poses no problems, but this Christmas I had no signal bars in the Detroit airport (it'd been years since I last had to walk around searching a good signal). Not to mention thinly populated areas, when family members on AT&T enjoyed 3G and I could barely use navigation with 2G. I'd be a happier customer if Uncarrier 4.0 were about massively expanding coverage.

posted on 08 Jan 2014, 17:08 1

20. elitewolverine (Posts: 631; Member since: 28 Oct 2013)


Augustine, here maps for win8 allows you to use navigation with no data connection...

posted on 08 Jan 2014, 17:15 3

21. rightcue805 (Posts: 55; Member since: 08 Jul 2013)


how does it not make them desperat? THEY ARE PAYING YOUR ETF FOR YOU TO COME TO THEIR COMPANY.... THEY ARE BASICALLY SAYING WE NEED CUSTOMERS SOO BAD THAT WE ARE WILLING TO EAT YOUR PHONE BILL TO COME AND PLAY IN OUR SAND BOX.. yes that is being very despreat

posted on 08 Jan 2014, 17:18 2

23. Bernoulli (Posts: 1396; Member since: 01 Sep 2012)


you're speaking for yourself, I have T-Mobile and here in South East Texas I have absolutely no problems, even when traveling into Louisiana, sure when I travel into Louisiana my data drops to Edge but it's still unlimited and good enough to stream Pandora radio, and when I'm driving I don't exactly watch music videos or Netflix, second, yes phone selection is pathetic, but I like to buy my phones unlocked, heck up until recently I was rocking my 808 PureView, before scamming at&t, getting the Lumia 1020 for free at the Microsoft store, canceling the service at the end of my first month with the excuse of not being able to get it unlocked, and then getting it unlocked, for everything I ended up paying a difference of 380$ since I had transferred my service to at&t for one month, minus bologna charges they had, but in total I payed 470$ service included, for a Lumia 1020, plus they did unlock it after I payed my ETF, now I'm rocking it with T-Mobile and yes I get Super fast LTE.

posted on 08 Jan 2014, 17:54

29. bigdawg23 (Posts: 307; Member since: 25 May 2011)


Venture to North Dakota, South Dakota and Wisconsin let me know how the coverage is. I would like TMo but coverage where I go for work is bad for TMo, they work well near large cities but not so much in smaller towns,

posted on 08 Jan 2014, 21:56

65. pegleg11 (Posts: 3; Member since: 09 Nov 2011)


Wow... I've never heard someone so proud of being a lying low-life.

posted on 10 Jan 2014, 13:27

73. Bernoulli (Posts: 1396; Member since: 01 Sep 2012)


hey I'm in college so money isn't exactly abundant yet, got to play the system at their own game my friend.

posted on 08 Jan 2014, 16:24 3

10. papss (Posts: 3387; Member since: 03 Sep 2012)


You mean desperate like the CEO crashing a party of someone he regularly takes jabs at and appears jealous because his company is begging for customers on their half baked coverage?

posted on 08 Jan 2014, 16:57

17. Mxyzptlk (limited) (Posts: 2846; Member since: 21 Apr 2012)


Sniggly sounds like you have a bone to pick with T-Mobile.

posted on 08 Jan 2014, 17:54 4

30. JerryTime (Posts: 468; Member since: 09 Nov 2013)


Like your bone you pick with Motorola excessively?

posted on 08 Jan 2014, 18:10 3

34. Extradite (banned) (Posts: 316; Member since: 30 Dec 2013)


That was funny, Jerrytime, you got Mxzy there. I was just about say that, but you said it.....

posted on 08 Jan 2014, 19:40 1

57. Mxyzptlk (limited) (Posts: 2846; Member since: 21 Apr 2012)


Talk about a bad case of jock riding.

posted on 08 Jan 2014, 21:21

62. Extradite (banned) (Posts: 316; Member since: 30 Dec 2013)


You use to befor, always have a go on Moto.

posted on 08 Jan 2014, 19:38

56. Mxyzptlk (limited) (Posts: 2846; Member since: 21 Apr 2012)


I haven't said anything about Motorola.

posted on 08 Jan 2014, 18:07 1

32. Sniggly (Posts: 6475; Member since: 05 Dec 2009)


I have a bone to pick with any company which primarily does its marketing by attacking better companies.

I was a happy T-Mobile customer for years. They screwed me over majorly, in a way that I still haven't quite recovered from. And their coverage sucks compared to everyone else's.

They also have a history of dishonesty in their ad campaigns regarding their network and plans, and they were the only carrier who would charge existing customers more for phones than new customers as a matter of course.

posted on 08 Jan 2014, 18:17

35. papss (Posts: 3387; Member since: 03 Sep 2012)


Go to tmobs Facebook page and read all the negative comments from its customers.. Talk about funny

posted on 08 Jan 2014, 18:21 5

36. PapaSmurf (Posts: 6616; Member since: 14 May 2012)


You're making yourself look pathetic by doing nothing but HATE on T-Mobile on a T-Mobile article... You stated your opinion earlier, now if you have nothing to contribute, then leave. Bye.

Fyi, if you've ever seen Sprint's FB page, Twitter and IG, you'd know what frustration is.

posted on 08 Jan 2014, 18:27 1

41. papss (Posts: 3387; Member since: 03 Sep 2012)


Still not as pathetic as this dude running this company..
also how is your "like" opinion any better than my "dislike"? You come onto WP articles all the time.. Plus haven't you been "limited" for your opinion where it doesn't belong? Me? Never pal..
point is I can comment in any subject I want just like you..

posted on 08 Jan 2014, 18:36 1

45. PapaSmurf (Posts: 6616; Member since: 14 May 2012)


Why are you hating on JL? This guy is raking in money to his company as every CEO should, and he's doing it pretty damn well.

Me on WP articles? Please show me. Enlighten me sir.

I've only been limited once, and that was calling John V out of his poor journalism and professionalism on the review of the Note 3. It didn't affect me at all since that was the busiest week I had with college.

The difference between me and you is you fill your comments with hate rather than progressing with the discussion. What have you contributed to anything in the article that was positive?

Sounds to me you've never had T-Mobile.

-Typed from my Note 3 with unlimited LTE at 40mbps+ from T-Mobile

posted on 08 Jan 2014, 18:45 1

49. papss (Posts: 3387; Member since: 03 Sep 2012)


I'm not sure if you didn't understand the first time or not but I can't do tmob because as a traveling professional they are not reliable enough. I have nothing against them other than that... As I've stated coverage and selection are the most important thing as a cell customer and they don't beat either vzn nor att period. Plus a guy that seems more interested in jabbing than actually improving what matters seems pretty pathetic... Also since you feel your opinion is more valid than mine I find your statements borderline absurd.

you just got done saying in a WP article that a Lumia is only good for a camera but contributed NOTHING that was positive.

typed from my Lumia 1520 with better LTE coverage from AT&T

posted on 08 Jan 2014, 19:01

52. PapaSmurf (Posts: 6616; Member since: 14 May 2012)


Provide link or your comment is invalid.

-Typed on my Note 3 paying $70 for unlimited LTE

posted on 08 Jan 2014, 19:46

59. Mxyzptlk (limited) (Posts: 2846; Member since: 21 Apr 2012)


His signal on att must have dropped.

posted on 08 Jan 2014, 20:01

60. PapaSmurf (Posts: 6616; Member since: 14 May 2012)


Comment #51 at the bottom.

posted on 08 Jan 2014, 18:46

50. papss (Posts: 3387; Member since: 03 Sep 2012)


I'm not sure if you didn't understand the first time or not but I can't do tmob because as a traveling professional they are not reliable enough. I have nothing against them other than that... As I've stated coverage and selection are the most important thing as a cell customer and they don't beat either vzn nor att period. Plus a guy that seems more interested in jabbing than actually improving what matters seems pretty pathetic... Also since you feel your opinion is more valid than mine I find your statements borderline absurd.

you just got done saying in a WP article that a Lumia is only good for a camera but contributed NOTHING that was positive.

typed from my Lumia 1520 with better LTE coverage from AT&T

posted on 08 Jan 2014, 18:27

42. papss (Posts: 3387; Member since: 03 Sep 2012)


Still not as pathetic as this dude running this company..
also how is your "like" opinion any better than my "dislike"? You come onto WP articles all the time.. Plus haven't you been "limited" for your opinion where it doesn't belong? Me? Never pal..
point is I can comment in any subject I want just like you..

posted on 08 Jan 2014, 19:45 3

58. Mxyzptlk (limited) (Posts: 2846; Member since: 21 Apr 2012)


Better companies? Lmao. Name one way AT&T is better. Remember when they tried to buy tmobile and become the largest carrier in the us along with being the only gsm carrier? Companies attack each other all the time.

All carriers have horror stories of screwing over customers. But them again most horror stories tend to be exaggerated.

Btw AT&T's coverage isn't exactly the best.

Uh huh, they changed all of that with the Uncarrier phase. Verizon claims to have the most advanced network but they've had several network outrages.

You've made your point, and now you're sounding like a broken record.

posted on 08 Jan 2014, 20:03

61. PapaSmurf (Posts: 6616; Member since: 14 May 2012)


Good argument.

+1

posted on 08 Jan 2014, 21:32

63. Sniggly (Posts: 6475; Member since: 05 Dec 2009)


Coverage. AT&T has far better coverage than T-Mobile in many places, and definitely in rural areas. T-Mobile has never shown interest in serving rural customers, which by extension screws anyone going through rural areas for any reason.

What was wrong with AT&T trying to buy T-Mobile? T-Mobile was all too happy to agree to the deal. It only ended because the feds said "yeahhhh...no."

There is no exaggerating my horror story. T-Mobile took an extra automatic payment that they didn't tell me was going to be taken out, and threw my bank account so far in the red that I couldn't bring it into the black and afford gas and food. As a result, for the past three years, and for two years more, I have and will continue to have to get a cosigner just to get a checking account with a bank. It also screwed my credit rating.

All because T-Mobile said they would take two auto payments, but took 3 instead.

AT&It's coverage is the best for my area, as Verizon is actually weaker and Sprint is awful. T-Mobile is okay, but even with five bars their phones always have hissing static in the background that gets annoying.

Uncarrier is by and large a rebranding and shifting of costs and contract terms. Just about every "advantage" T-Mobile offers comes with an asterisk.

posted on 08 Jan 2014, 17:02 2

18. PapaSmurf (Posts: 6616; Member since: 14 May 2012)


Yeah because AT&T specifically targeted T-Mobile. As I was typing this, I just saw the un-carrier 4.0 commercial on USA, and I think it's great.

posted on 08 Jan 2014, 15:48

4. JEverettnow (Posts: 139; Member since: 11 Mar 2013)


My prediction for the future. Sprint buys T-Mobile. Sprint then rebrands itself to T-Mobile and continues on their path. People are happy.

posted on 08 Jan 2014, 16:39 1

14. OldNorseBruin (Posts: 77; Member since: 12 Mar 2013)


Hell, I hope NOT. SPRINT has the most TERRIBLE network towers...Damn glad I switched to a T-Mobile MVNO; way, way, way better coverage!

posted on 08 Jan 2014, 16:08

7. Jklaz (Posts: 119; Member since: 01 Jul 2013)


I'm on VZW. T mobiles unlimited everything for 5 people is cheaper than my grandfathered plan for 5 people, plus I think t mobile has a better phone selection (N5, z1s, z1 compact, etc..) But I am worried about the service

posted on 08 Jan 2014, 17:04 2

19. PapaSmurf (Posts: 6616; Member since: 14 May 2012)


If you live in a major market, don't be. If you travel a lot, stay with Verizon as T-Mo's coverage in rural areas is not as great as Verizon's, but has drastically improved.

posted on 08 Jan 2014, 17:15

22. elitewolverine (Posts: 631; Member since: 28 Oct 2013)


If you travel you can use roaming, you will pick up att and others. There is no charge for roaming. Nearly all major cities are covered, I travel. And while spotty is true, it has never been a knee jerk I need this now in the middle of no where.

Pull up tmobile, search your zip, and decide for yourself.

They even now offer cell boosters for homes with poor coverage free of charge for devices and service.

Plus you can bring your own device as well. All personal preference imo, the best signal is still Verizon. With tmobile purchasing 700mhz band, their coverage should increase in spotty areas.

posted on 08 Jan 2014, 17:39 1

27. Augustine (Posts: 433; Member since: 28 Sep 2013)


Last week, a colleague of mine was in the middle of nowhere in OK and stopped for a rest for his family. He decided to try out Netflix in such a remote are using T-mobile: no dice. He got his wife's AT&T SIM card and his kids watched a cartoon without any hitch. This goes to show that a T-mobile customer roaming on AT&T towers is not so deterministic.

Coverage should be a higher priority to T-mobile than playing games for bragging rights. Otherwise, they may get more customers, but may not be able to retain them for long.

posted on 08 Jan 2014, 16:08 1

8. Augustine (Posts: 433; Member since: 28 Sep 2013)


What does it do for me, a T-mobile customer? Nothing. This seems just like a CEO trick to meet arbitrary numbers and collect a big bonus, no matter what it does to the company bottom line and customer base.

Since T-mobile has no contracts, what could stop someone from switching, getting the ransom and going back to AT&T under better terms, especially after experiencing a slower and spottier network? How would a CEO then justify the expense of bringing in a customer with no profits to justify it?

posted on 08 Jan 2014, 16:30

12. dcgore (Posts: 198; Member since: 24 Feb 2012)


If you are under contract with Tmobile, the will migrate you to a non contract plan at no cost. You can trade in your current device and get a new one.

posted on 08 Jan 2014, 18:28 1

43. papss (Posts: 3387; Member since: 03 Sep 2012)


Only to a lower plan

posted on 08 Jan 2014, 17:20

24. elitewolverine (Posts: 631; Member since: 28 Oct 2013)


Lets see what do they do for you?

Got rid of contracts.
Got rid of 'cheap' phones by hiding the price in your service.
Unlimited data, free roaming.

Spotty coverage? Sure at times, I would say it affects 5% of their base, which you would fall under that category, in our large city there is one spot near volcano cliffs that gets poor coverage and a new subdivision on the outskirts where towers have trouble with. The city is large some 25x20miles.

Depending on your service needs, Tmo will be saving you a good chunk over 2yrs.

posted on 08 Jan 2014, 17:43 1

28. Augustine (Posts: 433; Member since: 28 Sep 2013)


I am a satisfied T-mobile customer, but I just don't see how this move benefits customers, current and future ones in the long term.

Mind you, over Christmas I got no signal bars at the Detroit airport, anything but a small city. I felt pathetic walking around trying to get a signal to call my ride. It'd been years since I last had to go after the signal as if hunting butterflies. That was so... 20th century!

posted on 08 Jan 2014, 16:31

13. barbsman73 (Posts: 5; Member since: 06 Jan 2011)


I just wonder how this would work if you are on the Verizon edge plane (like tmo's jump) will you still get $300 for the trade in and $350 for for early term. fees and than you would have to eat what was left of the financed phone?????

posted on 08 Jan 2014, 17:22 1

25. elitewolverine (Posts: 631; Member since: 28 Oct 2013)


Yes you eat whats left on the financed phone, why would you not. You haven't bought the darn thing yet, it is not even yours to trade in yet lol. You don't even own the phone yet. *facepalm

posted on 08 Jan 2014, 17:57

31. barbsman73 (Posts: 5; Member since: 06 Jan 2011)


how does it feel??????????????????????being the most IGNORANT PERSON ON EARTH......elites***head

posted on 13 Jan 2014, 10:34

74. elitewolverine (Posts: 631; Member since: 28 Oct 2013)


You asked, sorry it was not the sugar coated answer you were looking for with a comment like "eat what was left of the financed phone".

Again, yes, because the device is not yours yet. You will need to trade in the phone, if they do not give you enough on the trade in, then yes you will eat the phone cost. Because you don't own the phone yet.

Have you ever sold a car that you were upside down on? Same thing.

posted on 08 Jan 2014, 16:43

15. WirelessKing (Posts: 7; Member since: 10 Sep 2011)


Everyone is missing the point! This is huge!!! For the many people out there who are not happy with VZW, Sprint, or ATT, can leave....

Personaly, I live in Sacramento Ca and the coverage out here is perfect....

And for all those people who think John is jealous or anything other then a Genius, you are crazy!! Look at social media and you will see that he knows how to create FREE advertisment..

posted on 08 Jan 2014, 16:54

16. theoak (Posts: 318; Member since: 16 Nov 2011)


I game T an honest go for 3 to 4 months last year. Their coverage just did not cut it for me. I am on AT&T (GoPhone) and loving the coverage.

posted on 08 Jan 2014, 17:36

26. Bernoulli (Posts: 1396; Member since: 01 Sep 2012)


get aio man, best value for the money; runs from at&t service

posted on 08 Jan 2014, 18:09 2

33. EclipseGSX (Posts: 1469; Member since: 18 Oct 2011)


They should just advertise that if you join you get a signed nude photo of the T.Mobile girl Carly, I would join just for that lol

posted on 08 Jan 2014, 18:25

39. PapaSmurf (Posts: 6616; Member since: 14 May 2012)


Smh...

posted on 08 Jan 2014, 18:23

37. papss (Posts: 3387; Member since: 03 Sep 2012)


2g here, 2g there... Geez I went to their coverage map and its not good at all unless you are in major cities all the time. Their service is archaic at best.

posted on 08 Jan 2014, 18:26

40. PapaSmurf (Posts: 6616; Member since: 14 May 2012)


Comment #26 please. Thanks.

posted on 08 Jan 2014, 18:29

44. papss (Posts: 3387; Member since: 03 Sep 2012)


See my comment back please

posted on 08 Jan 2014, 18:39

47. PapaSmurf (Posts: 6616; Member since: 14 May 2012)


Checkmate.

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