T-Mobile and Orange in the UK to be fully rebranded to EE by the end of the month
EE has been well underway training 12,000 staff and other partners about the brand and the vision being sought with the new look. EE also provided a preview to the employees of what the remodeled retail locations would look like. The bigger store locations will have refreshments, free Wi-Fi and dedicated handset displays by operating system.
Larger EE retail locations will have refreshments, Wi-Fi, and displays separated by mobile OS. Photo from Mobile News CWP
Rate plans with the new brand have not been released, but existing customers will be able to buy 4G compatible handsets now if they choose and move to the new plans when they become available.
Many users in the UK may have already noticed the network branding on their handset make the change already.
source: Mobile News CWP
1. baldilocks (Posts: 410; Member since: 14 Dec 2008)
Not a very catchy brand name. Logo is even less inspiring.
2. -box- (Posts: 3470; Member since: 04 Jan 2012)
Agreed, name and logo a bit odd, but concept and color scheme are nice enough. Could use that in the U.S.
6. baldilocks (Posts: 410; Member since: 14 Dec 2008)
They can't be called Everything Everywhere when they are in so few places and offer so few choices.
7. Sparhawk (Posts: 70; Member since: 10 Mar 2012)
Maybe they are going as "EE!" like the high-pitched squeal people make when they see a mouse. Maybe they are saying to scream and run away.
3. bamzitzrbd63 (Posts: 1; Member since: 14 Oct 2012)
T-Mobile USA And Metro PCS New Name In The USA Will Be The Same But It Will Be EEUSA
5. cornerofthemoon (Posts: 416; Member since: 20 Apr 2010)
"EEUSA" sounds like something Jar-Jar Binks would say