x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • T-Mobile and Orange in the UK to be fully rebranded to EE by the end of the month

T-Mobile and Orange in the UK to be fully rebranded to EE by the end of the month

Posted: , by Maxwell R.

T-Mobile and Orange in the UK to be fully rebranded to EE by the end of the month
All 700 T-Mobile and Orange stores will have the new branding by the end of the month, and perhaps many of you have already seen the Everything Everywhere stores with the new logo.

EE has been well underway training 12,000 staff and other partners about the brand and the vision being sought with the new look. EE also provided a preview to the employees of what the remodeled retail locations would look like. The bigger store locations will have refreshments, free Wi-Fi and dedicated handset displays by operating system.

Larger EE retail locations will have refreshments, Wi-Fi, and displays separated by mobile OS.  Photo from Mobile News CWP

Larger EE retail locations will have refreshments, Wi-Fi, and displays separated by mobile OS.  Photo from Mobile News CWP

The EE brand marks an official launch at the end of October as the carrier also launches its 4G LTE service in London, Birmingham, Bristol, Edinburgh, Glasgow, Manchester, Leeds, Liverpool, Sheffield and Cardiff. By the end of 2012, LTE service will expand to 16 cities which EE expects will cover about one-third of the UK population.

Rate plans with the new brand have not been released, but existing customers will be able to buy 4G compatible handsets now if they choose and move to the new plans when they become available.

Many users in the UK may have already noticed the network branding on their handset make the change already.

source: Mobile News CWP

7 Comments
  • Options
    Close




posted on 14 Oct 2012, 18:09 5

1. baldilocks (Posts: 505; Member since: 14 Dec 2008)


Not a very catchy brand name. Logo is even less inspiring.

posted on 14 Oct 2012, 18:41 2

2. -box- (Posts: 3782; Member since: 04 Jan 2012)


Agreed, name and logo a bit odd, but concept and color scheme are nice enough. Could use that in the U.S.

posted on 14 Oct 2012, 20:43 1

6. baldilocks (Posts: 505; Member since: 14 Dec 2008)


They can't be called Everything Everywhere when they are in so few places and offer so few choices.

posted on 15 Oct 2012, 00:04

7. Sparhawk (Posts: 75; Member since: 10 Mar 2012)


Maybe they are going as "EE!" like the high-pitched squeal people make when they see a mouse. Maybe they are saying to scream and run away.

posted on 14 Oct 2012, 18:47 1

3. bamzitzrbd63 (Posts: 1; Member since: 14 Oct 2012)


T-Mobile USA And Metro PCS New Name In The USA Will Be The Same But It Will Be EEUSA

posted on 14 Oct 2012, 19:38

4. lyndon420 (Posts: 1733; Member since: 11 Jul 2012)


Hopefully it works out well for them.

posted on 14 Oct 2012, 19:39 1

5. cornerofthemoon (Posts: 505; Member since: 20 Apr 2010)


"EEUSA" sounds like something Jar-Jar Binks would say

Want to comment? Please login or register.

Latest stories