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T-Mobile adds U.S. Cellular and others to Uncarrier 4.0; 80,000 customers write a break-up letter

Posted: , by Alan F.

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T-Mobile adds U.S. Cellular and others to Uncarrier 4.0; 80,000 customers write a break-up letter
T-Mobile is doing something right. Last year, the carrier picked up 4.4 million new postpaid subscribers. And the latest in its series of Uncarrier initiatives is already paying off with big dividends for the carrier. At CES, T-Mobile CEO John Legere announced that T-Mobile would pay the Early Termination Fee for subscribers to Verizon, AT&T and Sprint who bust their two year contract by prematurely leaving for the greener pastures of T-Mobile.

Under the terms of the plan, T-Mobile will take your current handset and offer you a $300 credit toward the purchase of a new phone. Then, you send in your final bill from your old carrier with the ETF printed on it, and T-Mobile will reimburse you up to $350 per line. That means you are getting as much as $650 per line for each person on your plan that jumps to the nation's fourth largest carrier. T-Mobile even came up with a cool way to write a break-up letter to your old carrier.

T-Mobile has announced that 80,000 people created a breakup letter to their current carrier, and posted the results on social networks. The carrier says that it has added quite a few new subscribers who have left Verizon, AT&T or Sprint. The company is so pleased with the promotion, that it will add other carriers like U.S. Cellular, to the list of mobile operators whose ETF it will cover.

"This is not just a promotion. What we are trying to do is bring an end to unfair one-way onerous contracts in this country."-Mike Sievert, CMO, T-Mobile

When will it all end? Not until T-Mobile has single handedly led all mobile carriers in ending the practice of signing customers to two year contracts. That, and the day when T-Mobile can plant its flag as the number one mobile operator in the U.S.

By the way, T-Mobile is sponsoring a concert in L.A, featuring Macklemore. If the name sounds familiar, they were the act performing at AT&T's CES party when John Legere crashed it and was summarily tossed by the carrier's security team. Well, it looks like cellular customers weren't the only ones making the switch to T-Mobile.

80,000 break-up letters, like this one, have been created

80,000 break-up letters, like this one, have been created


source: T-Mobilere/con via BGR

25 Comments
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posted on 16 Jan 2014, 19:51 9

1. Mxyzptlk (Posts: 3287; Member since: 21 Apr 2012)


A CEO who knows what he's doing.

posted on 16 Jan 2014, 20:10 5

2. tiburonpineda (Posts: 39; Member since: 27 Feb 2012)


I'm a US Cellular customer and im ready to switch!

posted on 16 Jan 2014, 20:29 1

3. Derekjeter (Posts: 197; Member since: 27 Oct 2011)


Verizon customers will be back. If 1mil. Leave 700,000 will be back and I would bet my my life on it. Tmobile is changing the game but this is too soon to bring out. They should focus on the coverage then pull all this stunts. I'll keep saying....Tmobile does not have good coverage. AT&T is dumb for trying to answer this desperate move by Tmobile. I would rather pay extra $20 a month to keep my GREAT verizon coverage.

posted on 16 Jan 2014, 20:50 1

4. reckless562 (Posts: 675; Member since: 09 Sep 2013)


..... they do have the best.... n i too, did the same years ago, because they had unlimited data back then too. but sprint got 4g first n were unlimited, and CHEAPER... WITH a hot spot, n i switched. then verizon got 4G, and before i could go back ( i did take too long in all honesty) they CAPPED their data!!! so to this day i still have sprint, n am on their Wimax because i live in SOCAL and i need 4G in all 3 major counties here, and the LTE is only in 2 of LA county & Orange county. i need San Bernadino county coverage if im gona go to LTE. but i digress.
TMOBILE has always been a sheitty carrier coverage wise here so im scared to not get decent coverage. but Everyone says theyre good now, n they even have the Metro PCS option to be even cheaper, so with all this i might switch, and be a unlimited UNTHROTTLED customer Lols!! but nation wide how good are they?? i traveled wit verizon back cross country then n ALWAYS had coverage so yea. im low key waiting for VERIZON to offer unlimuted DATA again and im back!!!! ill pay that $20 xtra again i feel for the best, but NO CAPS lol...ironic!!

posted on 16 Jan 2014, 20:50 4

5. arsenaljimenez (Posts: 137; Member since: 03 May 2012)


This only matters if you travel around a lot. I don't know if this is your situation, but for people who stay in a zone where T-Mobile covers... it doesn't matter that they are gonna be covered in places where they probably will never go.

posted on 16 Jan 2014, 21:22 1

7. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


Dude, I don't think you are in touch with reality.

If a person walked into a Verizon Store and got a share-everything plan, it would cost $40 for the smart phone as a line charge and unlimited talk, text and say 2GB of shareable data costs $60 for a total of $100. That is $30 more than TMobile's $70 plan comes with unlimited data AND 2.5 GB of mobile hotspot. The ACTUAL difference is how much of a DATA HOG the user is -- Verizon just rapes its customers on data fees on share everything AND overage.

If you are going to debate something, PLEASE get your facts correct.

Why do you think so many people like Netflix and why Blockbuster is no longer around -- people HATED late fees from Blockbuster just as much as people HATES Verizon's overage.

posted on 16 Jan 2014, 21:43 1

8. Derekjeter (Posts: 197; Member since: 27 Oct 2011)


Yes, you know who hated late fees? People who think they should get everything for free. Oh blockbuster closed down cuz of lazy people (probably you) who didnt want to leave the house to pick up a movie. And yes, I agree Netflix is better.

My point, there's no reason to pay $30 less for something you cant use. I know everybody from Tmobile will be upset but dont lie to your self you cant get better speeds than Verizon LTE. Dont get it twisted, if Tmo had Verizon coverage, they wouldn't give money away and Tmo would be the first one to say it.

Dude, even the CEO John Legere has Verizon. How do you think he makes phone calls and answers emails. LOL!!

posted on 16 Jan 2014, 22:18

9. samsungIScopycat (banned) (Posts: 27; Member since: 05 Jul 2012)


only people who dont have money to turn to Tmobile....
most of people want to get high qulity service .....

i really agree with you Derekjeter

posted on 16 Jan 2014, 22:34 1

11. tuminatr (Posts: 661; Member since: 23 Feb 2009)


I will admit the unlimited is very nice, but it depends on where you live and what you need. I have a work verizon phone and I travel Minnesota, North Dakota, South Dakota, Nebraska, Iowa, and Wisconsin big towns and rural I gave tmobile a try and for me the coverage was not good enough to be honest when you get rural in those states sprint is better than tmobile. If i was just in the minneapolis and saint paul metro I would have tmobil and it would work fine. I am not critizeing you choice but Verizon has much better coverage and yes you do pay for it, but $20 for the average consumer is not that big of a premium. as for Tmobile's ceo yes he is playing to the streinghts of his company very well.

posted on 16 Jan 2014, 22:41 4

12. BubbaTubbz (Posts: 7; Member since: 07 May 2012)


Dear the person posing as Derekjeter,

I really don't know who you are, but I have met John in person and know he uses T-Mobile. I used to work for T-Mobile. I met him in both social settings and in professional settings using his phone, a T-Mobile phone.

And with Verizon selling their A-Block 700mhZ spectrum to T-Mobile, and T-Mobile switching over to VoLTE with transitioning their entire Edge network to be capable of that service, I won't suspect that Verizon will have much to stand on besides their archaic CDMA technology and a dwindling customer base.

And when you say Verizon LTE is the best, how do you explain that in market after market after market, T-Mobile has the fastest data speeds out of all carriers? And now, with FCC approval, can market as such? Verizon has to pull all their signage stating fastest LTE because it is factually not true any longer. That title belongs to T-Mobile now.

So before you go on a public forum, start making random, fact-less assumptions about John Legere's personal cell phone carrier, and how Verizon has such a fast LTE network, why don't you read up on some facts first?

Yes, Verizon may have the best coverage when it comes to reach of geographical areas, but that too will soon change. Enjoy your Verizon cell phone service, and when we see your break-up letter online somewhere later on, we will welcome you to the fold with open arms.

Sincerely,

Someone actually educated

posted on 16 Jan 2014, 23:06

13. Derekjeter (Posts: 197; Member since: 27 Oct 2011)


You Educated? Please all you are is a Tmo fan boy. I love Verizon coverage and there's nothing better. Tmo will never have the service Verizon or Att have now. Even if Tmo improves their coverage, guess what happens, Verizon will be even better. I'm not putting Tmo down. I know they are changing some things and I love competition but for this clown to come out and talk smack about better companies is childish.

Yes a few hand full of markets might have faster data speeds than Verizon, but its like saying NOKIA has better sales than Samsung in 5 cities in the world. It just means that Apple and Samsung one the rest of the world and that's ok. Verizon Is good with having better coverage in 95% of the US than Tmo.

I agree with the comment above yours. People less fortunate can't afford Verizon. That's where you come in.

Oh, and to your comment about you meeting John.....who are you trying to impress. Let me know when you actually meet someone who matters. But it's ok, I said in my comment above, TMO FANS will get upset, but when you get a job and can afford a big boy service Verizon or Att will welcome you.

Sincerely,

Someone that's actually makes a living and does not live in a basement with mom.

posted on 17 Jan 2014, 12:41

23. BubbaTubbz (Posts: 7; Member since: 07 May 2012)


Dear...waste of my time,

I think my case is being argued by you more than me. Your blind assumptions about my living situation and financial status prove how uneducated you actually are.

Come up with a real argument for YOUR case and then I will listen. Don't worry, I'll wait.

Sincerely,

The guy who is really bored by your idiotic responses

posted on 16 Jan 2014, 23:11 1

14. Mr.Verizon (Posts: 23; Member since: 12 Feb 2012)


Ok, let me educate you then for a change. First off verizon is selling their A-Block spectrum because they cannot use it. They purchased it back in the day thinking it would become useful but in fact its like someone selling their spare manual car that they don't know how to drive. Do you think if Verizon was honestly scared of Tmobile that we would actually sell them something that was useful to us?

Oh and by use I mean that i too have been selling for a carrier (Verizon) for 7 years so a decent amount of time i know my stuff pretty well too.

Couple more things that most people will realize... yes tmobile has and will have for a short time the fastest network...because thats how it works. Build a newer faster network until you get enough customers to clog that crap up. Verizon was the fastest... then sprint (not hard with nobody taking advantage of 20 lte cities at the time of the claim)....then At&t and now Tmobile. And once each network upgrade's its gonna go back and forth all over again. Wether its Verizon using AWS spectrum already from the major tv carriers (cox,time warner, comcast) or LTE-A. If i take my Note 3 to time square i can get about 80-90Mbps! Why? Because only a few phones can even use it and once all phones have it... its gonna drop down again. Remember networks are just gonna keep growing and in 4-5 years every network will be so fast it isn't gonna matter which one because they will all be over 30+Mbps.

Now Volte, its gonna be nice once manufacturer's and carrier's can stop the battery from draining as fast as it currently is with test models. Just ask some US Cellular customers with volte handsets and ask them what their battery life is like. All that is gonna do is make phone calls(which is happening less and less) clearer....thats it. Nothing else special.

Last thought, I like tmobile ceo and he's got some great ideas. I won't mind if they take away some customers because whatever is best for the customer is what they should go with. But don't think that tmobile is gonna pass up atnt or verizion anytime soon if ever. Better chance if sprint buys them but thats semi cheating if you just count both numbers together. Though i hear sprint has $50 billion worth of money banks are willing to lend so we shall see about this one. Personally a cdma/lte network shouldn't be allowed to buy a gsm/lte one but hey just my opinion.

posted on 17 Jan 2014, 12:36

22. corporateJP (Posts: 1548; Member since: 28 Nov 2009)


"Mr. Verizon"...LOL...whatever.

Drink much red Kool-Aid?

So, once you and Wannabe Jeter get past yourselves and your slave master, you'll realize not everyone is so blind by arrogant Verizon and have or will move on. It has nothing to do with being homeless or jobless or whatever. Many leave because of rediculous fees, capped data, service issues, etc.

I left because everything good about Verizon is GONE and I was sick of their "we are mighty" attitude. They can take the coverage and keep it. AT&T MVNOs work just fine where I'm at, better in fact. I get unlimited everything (data as well) for about $80 less a month. Other companies are catching up (and in some cases, have surpassed), and it's only a matter of time before Verizon changes their maniacal tune and becomes customer friendly again or they can revel in their own failure.

I can think for myself and not let some piss-and-vinegar account rep or retail manager do it for me. Get over it Verizon employees.

posted on 17 Jan 2014, 04:45 1

21. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


I have Verizon on a 2-year contract coming from Verizon pre-paid since I had $400 in my prepaid account. If I didn't get the iPhone 5S in Sept., I would get the Moto G for $50 a month with 3G speed on Verizon prepaid. Since I tested Verizon's network for these past few months, 3G speeds are good enough for me -- I really don't need Verizon LTE since I don't want to pay the Verizon premium for their LTE data.

In fact, I can get Verizon service with an iPhone with 2.5 GB of 3G data, unlimited talk, unlimited text ALL on VERIZON NETWORK for $45 a month. Again, this is because of my 4-month experience with Verizon so far meaning I am going to a be ST customer in the future. That is to say, you drank the kool-aide from Verizon's marketing propaganda.

In summary:

First, you argue $20, then you change your to tune to $30, which is a 50% increase.

Second, you then try to use the Verizon network argument without realizing you can get the Verizon experience WITHOUT the Verizon premium sans LTE devices.

For those people who live in Tmobile markets like myself, switching to a Tmobile is a no-brainer. I would like to consume 6 to 7 GB on my phone, but I can't because Verizon dings me for data overage. Those overages don't exist in Tmobile.

Lastly, it's not a case of I don't have the money because (a) I had a $400 balance in my Verizon prepaid account, (b) it cost $30 to switch from pre to post-paid, and (c) I paid $300 plus tax for my 32GB iPhone 5S. If I knew I could have switched from pre to post-paid, I would have done it last year when the iPhone 5 came out.

posted on 18 Jan 2014, 15:33

25. downphoenix (Posts: 2285; Member since: 19 Jun 2010)


what a verizon fanfail you are. They are doing this to get more customers. More customers equals more money, equals more money they can spend to increase their infrastructure.

posted on 16 Jan 2014, 21:03

6. mike2959 (Posts: 209; Member since: 08 Oct 2011)


People it's about the footprint of coverage, not just how many people you can cover. Example, you can have great coverage for just New York City, but the rest of the state doesn't. So the the majority of the population of the state is covered, but only in a 20 mile radius.

posted on 16 Jan 2014, 22:21

10. samsungIScopycat (banned) (Posts: 27; Member since: 05 Jul 2012)


Im sure one day , t-mobile will be Bankruptcy soon........and before then happen, they will try to sell their company so they dont have to pay all those money...

posted on 17 Jan 2014, 00:59

16. andynaija (Posts: 453; Member since: 08 Sep 2012)


YOU shut your DIRTY mouth right NOW!!!!!!!!!!! Foolish copycat!!
I cancel/reject your rubbish IJN!

posted on 17 Jan 2014, 01:31

18. samsungIScopycat (banned) (Posts: 27; Member since: 05 Jul 2012)


why dont YOU shut your DIRTY mouth right NOW?????

posted on 17 Jan 2014, 01:57

20. andynaija (Posts: 453; Member since: 08 Sep 2012)


Uhh no you can do that. Thank you come again?? WHat Huh!? >:D

posted on 16 Jan 2014, 23:19

15. GeekMovement (Posts: 1499; Member since: 09 Sep 2011)


If coverage and service was no problem, I'd prefer contract plans just because it's cheaper to upgrade to new devices and I wouldn't need to leave the carrier for 2+ years. Do I have it wrong? Are there other benefits to no contract plans other than being able to leave whenever you want? We'd still need to pay the remaining cost of the phone we purchase from T-Mobile if we choose to leave which can be pricey for a flagship so what's exactly the upside?

posted on 17 Jan 2014, 01:56 1

19. tywanjames (Posts: 20; Member since: 02 Mar 2012)


You are absolutely right. It was better with the contracts because if you needed to leave you only had to pay the etf. Now you have to pay the cost of the phone which is a lot more than the etf. The no contract thing was only good for people, who at the time, were not due for an upgrade.

posted on 17 Jan 2014, 01:25

17. bugsbunny00 (Posts: 922; Member since: 07 Jun 2013)


I'm always wth tmobile glad I never been with the others.its just the beginning,next year the uncarrier will rule,or has...lol.

posted on 17 Jan 2014, 13:55

24. joseram695 (Posts: 45; Member since: 28 May 2012)


for anyone who reads this post and lives in the Detroit area I myself have T Mobile and they have great LTE coverage in this area and amazing speed I'm usually able to clock down at least 20 - 60 megabytes per second download and about 10 - 20 megabytes upload speeds.

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