T-Mobile CEO tells his employees to "Win one for the Gipper" in 2012

11. JeffdaBeat posted on 02 Jan 2012, 11:42 1

T-Mobile's customer satisfaction is just fine. It's all about perception. Both T-Mobile and Sprint Nextel are perceived as the poor man's wireless carrier. And that's not a knock against either company...but that is the perception. Sprint has improved that image a bit by acquiring a better smartphone portfolio, but T-Mobile still struggles because of it. AT&T has terrible customer satisfaction scores and yet it still acquires hundreds of thousands of customers every quarter.

I think T-Mobile needs to work on both their handsets and their network. They also need to keep people updated on their revitalization...kind of in the same way BP is doing with the Gulf (f**k BP BTW) or Domino's is doing with their Pizza.

9. remixfa posted on 02 Jan 2012, 06:58 0

I just wanted to point out that Humm is the new CEO, he has not been around very long. But yea, they definitely needed to step up a while ago. What they need.. is REAL ADVERTISEMENTS. They havent had a memorable ad campaign since Catherine Zeta Jones.. which was amazingly when they were doing well. Funny coincidence. The pipeline is better off than ATT's and its being set up to be fixed even more. They can have all the back haul in the world but if no one knows about it, who cares? Word of mouth isnt going to save the company, effective advertising is. BTW, why is the word Catherine and the word zeta beside each other banned? that makes no sense.

7. lubba posted on 02 Jan 2012, 01:04 0

I agree totally but will not hold my breath. Only see to believe.

6. lubba posted on 02 Jan 2012, 01:01 1

I'd get WP would be better, I mean top end WP and not a cheesy one like the Nokia 710.

10. networkdood posted on 02 Jan 2012, 09:52 0

Yep, I agree.

12. bvalde09 posted on 03 Jan 2012, 01:01 0

I dont think they should get the iphone, they should fix the pipelines and then think about Windows Mobile Phones. They are (WP) coming from behind and they just should step on the boat. They are investing serious money on their network. Dont think they have the kind of cash for an iphone deal. If they wouldm they would had done so when iphone 4s was coming out