T-Mobile CEO tells his employees to "Win one for the Gipper" in 2012
0. phoneArena 01 Jan 2012, 21:40 posted on
Philip Humm is the CEO of T-Mobile USA which finds itself at the start of 2012 not attached to AT&T, but with a declining employee morale; to rally the troops, Humm sent out a statement to employees stating that thanks to its monthly 4G plans and Android models, T-Mobile employees have something to rally around...
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1. bvalde09 (Posts: 172; Member since: 22 Nov 2011)
Mmmm Im not against Tmobile but they need to fix the pipelines as they are saying and improve CSAT, if CSAT Improve Churn Rate will reduce by itself. Please bear in mind that Other carriers has been doing so much better. Tmobile needs to do an strategic thinking fast because NOW is the time to act
11. JeffdaBeat (unregistered)
T-Mobile's customer satisfaction is just fine. It's all about perception. Both T-Mobile and Sprint Nextel are perceived as the poor man's wireless carrier. And that's not a knock against either company...but that is the perception. Sprint has improved that image a bit by acquiring a better smartphone portfolio, but T-Mobile still struggles because of it. AT&T has terrible customer satisfaction scores and yet it still acquires hundreds of thousands of customers every quarter.
I think T-Mobile needs to work on both their handsets and their network. They also need to keep people updated on their revitalization...kind of in the same way BP is doing with the Gulf (f**k BP BTW) or Domino's is doing with their Pizza.
2. lubba (Posts: 1310; Member since: 17 Jan 2011)
Good start Mr. Humm, but could have done this long time ago. Looking for the easy way out that back fired. Now you tell your employees tmo US can make it on its own after years of loss. tisk risk! Better get those super phones out soon, thats comparable to the iPhone or better cuz you got steep hill to climb against the big boys with their slew of 2012 offerings.
9. remixfa (Posts: 13930; Member since: 19 Dec 2008)
I just wanted to point out that Humm is the new CEO, he has not been around very long. But yea, they definitely needed to step up a while ago. What they need.. is REAL ADVERTISEMENTS. They havent had a memorable ad campaign since Catherine Zeta Jones.. which was amazingly when they were doing well. Funny coincidence. The pipeline is better off than ATT's and its being set up to be fixed even more. They can have all the back haul in the world but if no one knows about it, who cares? Word of mouth isnt going to save the company, effective advertising is. BTW, why is the word Catherine and the word zeta beside each other banned? that makes no sense.
3. HTCOE (Posts: 483; Member since: 20 Nov 2011)
glad to hear the CEO speak up for a change. start off by getting the galaxy s3, galaxy nexus s, the phone 5, & a solid htc & windows flagship device, that would build a solid portfolio of devices for 2012
7. lubba (Posts: 1310; Member since: 17 Jan 2011)
I agree totally but will not hold my breath. Only see to believe.
4. weirdfisher (Posts: 51; Member since: 31 Mar 2011)
If they don't put the f**king operator logo on the front they will succeed
5. networkdood (Posts: 6274; Member since: 31 Mar 2010)
I would say they need the iphone, but I am not sure not sure they could take the hit. A deal with DISH could not hurt.
6. lubba (Posts: 1310; Member since: 17 Jan 2011)
I'd get WP would be better, I mean top end WP and not a cheesy one like the Nokia 710.
12. bvalde09 (Posts: 172; Member since: 22 Nov 2011)
I dont think they should get the iphone, they should fix the pipelines and then think about Windows Mobile Phones. They are (WP) coming from behind and they just should step on the boat. They are investing serious money on their network. Dont think they have the kind of cash for an iphone deal. If they wouldm they would had done so when iphone 4s was coming out
8. mschmal (Posts: 12; Member since: 01 Sep 2011)
T-mobile needs to make sure that people see the WP as the smartphone for people who hate smart phones. Android can be intimidating but WP is very much like the iPhone. Sell it as technology for people who don't like technology.