Yes, you got that right! One of the funniest and most down-to-earth executives in the mobile industry, T-Mobile CEO John Legere, showed up uninvited at AT&T's party at Palms Las Vegas last night. AT&T was obviously not delighted with the stunt, because Legere was kicked out
by security guards 15 minutes after Roger Cheng of CNET tweeted a photo with him. Legere said that he wasn't trying to make a scene, as he just wanted to listen to Macklemore's gig, which was the party's main attraction.
According to the “there is no bad publicity” principle, it is highly probable that this skit was carried out to maximize attention around T-Mobile, which is about to announce its Un-carrier 4.0 strategy at CES today (January 7). Thanks to Un-carrier 4.0, users who want to switch their carrier and sign with T-Mo, would get up to $350 in credit.
Figuratively speaking, John Legere has been trying to ruin AT&T's “party” for several months, but the battle between T-Mobile and the bigger AT&T got more intense recently. Several days ago
, AT&T announced a promotion for T-Mobile customers who are willing to switch – they would benefit from up to $450 in various benefits. According to John Legere, this was a “desperate move by AT&T on the heels of what must have been a terrible Q4 and holiday for them”
How do you feel about John Legere's stunt and AT&T's reaction? Drop a comment below and let us know!