Swatch may be turning to fitness gadgets in fear of losing sales to smart-watches
Swatch might be known for its iconic luxury watches, but almost one third of its revenue is sourced from affordable, plastic-built models in the low and mid-range sector. Smart-watches tend to sell in the same $150-$300, and have the virtue of being a relatively new type of product that will generate even more consumer interest once they start to look fashionable and mature in key aspects such as display legibility and battery life.
1. boosook (Posts: 1035; Member since: 19 Nov 2012)
A Swatch smartwatch, with Android Wear and where you could select your favourite clock face choosing between faces based on the real Swatch clocks from the 80's to today would sell like a hot cake, and if I were a manager at Swatch I would have started production the day after Android Wear's release.
Instead, I bet they'll make something useless, with a proprietary interface, hard to use and limited, trying to differentiate from Android Wear in a moment where they should do exactly the opposite: embrace it.
They already have the items to differentiate: the brand and the clocks they have produced in the last 30 years.
2. NateAdam8 (Posts: 217; Member since: 17 Feb 2012)
If it was compatible with Android, iPhone, WP8/8.1, Blackberry that would be great... Cause not everyone apart of the Colt of Android and iPhone.
3. D.Lamore (Posts: 194; Member since: 15 Aug 2014)
They should jump into android ecosystem full time.
4. chuongster (Posts: 33; Member since: 13 May 2012)
yea, they are too far behind from the smart watch. Check out the pebble.