Survey shows Apple, Android and BlackBerry in three-way race for the global enterprise market
0. phoneArena posted on 30 Jan 2012, 20:14
A new survey from Forrester shows that globally Apple, Android and BlackBerry roughly share the enterprise smartphone market despite the perception that BlackBerry is in a death spiral from which it can't recover; the latest survey has RIM with 26% of the global business market, just behind the 27% belonging to Android...
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1. -box- posted on 30 Jan 2012, 20:29 4 0
This isn't unexpected. Blackberry still does a few things better than any other platform, corporate/enterprise e-mail being chief among them
2. bucky posted on 30 Jan 2012, 20:55 2 0
that is correct sir. BB has email, bbm and a great keyboard. They will still carry a huge market share in that for a long time. However, I am finding alot of companies offering iphones as a choice nowadays. I see an impressive figure with Android as well but i have yet to really see anybody downtown walking with a corporate android phone for some reason.
3. remixfa posted on 30 Jan 2012, 21:47 3 3
corporate is RIM's last hold out. They make more from their BES (corperate email) subscriptions than they do from their phone sales. The fact that android and iOs are eating into it so heavily isnt surprising but its a bad sign of the times for RIM. If they lose corporate sales (and thus, those fat subscriptions), then they will be in real trouble.
I think it will be a good while though before those that need true email security back away from RIM though. It might end up being a niche product if they dont get off their ass, but it will continue to sell for at least the next few years.
4. snowgator posted on 30 Jan 2012, 21:55 1 0
How long does this last? Is BB looking at this as a built in advantage they can depend on, or something to defend tooth and nail? If WP can get it's Office Hub to work 100% on WP 8, and the iPhone takes a serious run at corporate, the next couple years could be tricky for RIM. But I believe that if BlackBerry just attacks this market, it could be theirs for the foreseeable future. I cannot imagine a scenario in which BB really gains in the consumer market, but this is their strength. It should be what they base their company on.
