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Study says free Android apps can zap your battery life

0. phoneArena posted on 19 Mar 2012, 22:19

A study done by the unlikely combination of Purdue University and Microsoft says that as much as 75% of the battery power needed to run a free app is used to support third party ads; the New York Times app continued to use a lot of ower even after all of the news was loaded...

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1. parkwaydr posted on 19 Mar 2012, 22:27 6 3

I would believe this, if the study wasn't conducted by Microsoft, who would have an obvious reason to be slanted and biased, with a possible touch of over exaggeration.

4. TKFox007 posted on 19 Mar 2012, 22:39 2

I totally agree with you Microsoft has been running their mouths lately with little to no proof of their claims and doing publicity stunts that they tipped in their favor.

26. cellgeek82 posted on 20 Mar 2012, 08:53 1

That's because Microsoft is wetting their pants from Apple and Android domination. The only thing keeping people smiling at Microsoft is Xbox. In my opinion is the best thing they've ever made. Aside of that I can't stand Windows. I'll take Apple OS or Android over PC.

27. parkwaydr posted on 20 Mar 2012, 09:00

I agree, xbox is awesome, I think windows made a huge mistake with metro UI, I have a lot of friends that are die hard pc guys, and they have flat out said that if ms puts metro UI on Windows 8 they will go to mac.

2. windowsRocks posted on 19 Mar 2012, 22:28 6 2

I dont think IPhone is an exception for this.

3. Android2627 posted on 19 Mar 2012, 22:37 5

Hey You Have Android Phone as ur Pro Pic and ur profile name is Windows Rock and u write about iPhone Wired!

5. CM_Punk (banned) posted on 19 Mar 2012, 23:03 3 5

I don't think the iPhone has anything to do with this.

8. windowsRocks posted on 19 Mar 2012, 23:14 3 2

Miz is Back

12. Whateverman posted on 19 Mar 2012, 23:54 2

"I don't think the iPhone has anything to do with this."

Has that ever stopped any article from turning to that discussion before? Unfortunately not.

33. CM_Punk (banned) posted on 21 Mar 2012, 16:08 1

Stopped me from doing what?

34. remixfa posted on 21 Mar 2012, 17:19

miz, i think the point was that free-ad supported apps drain extra battery. the iphone or even WP7 apps will be no different by the very nature of how ad support works.

35. CM_Punk (banned) posted on 21 Mar 2012, 17:39

You can't even get my name right, so how would you know what the point is?

#bestintheworld

15. Lucas777 posted on 20 Mar 2012, 00:08

no it is… this is one of the few benefits to ios multitasking.. it has little to no impact on battery life… which for some people might be a huge advantage… personally i like a mix of the two (for anyone who has an iphone and wants it just download backgrounder… then you can choose when to do android multitasking)

20. thelegend6657 posted on 20 Mar 2012, 01:23

Backgrounder rapes my battery !

21. Whateverman posted on 20 Mar 2012, 01:51 1

And is ios multitasking really multitasking? It does what it does well, but it only works for certain apps, not all.

28. SleepingOz posted on 20 Mar 2012, 09:01 3

nopes, ios "multitasking" 's real name is multithreading.

31. nnaatthhaannx2 posted on 20 Mar 2012, 15:23 1

multitasking has nothing do to with ads and gps. try again.

32. Lucas777 posted on 20 Mar 2012, 20:23

ya but putting it straight into the background to run is the same-- still uses the ads and gps

7. frydaexiii posted on 19 Mar 2012, 23:08

Hmm, all thanks to those freemiums like those games from GLU which always has push notifications on for ads. I swear it's so annoying to have to keep killing the task, I would rather just pay a fixed price and have them leave me alone...

9. sprockkets posted on 19 Mar 2012, 23:18 1 4

In a completely unrelated story, all apple apps are paid apps, never display iAds and never, ever, ask for your location history. All apple devices clearly show what has been using the battery, and so does WP7.

Also, all android phones prohibit turning off the GPS, 3G or wireless functions, which are very well hidden in the power widget.

10. Sinaps posted on 19 Mar 2012, 23:20

Did you get this from reddit? I read this article on reddit yesterday.

11. JGuinan007 posted on 19 Mar 2012, 23:30

Um no at the bottom it tells you they got it from PCMag probly the same place reddit got it.

13. gallitoking posted on 19 Mar 2012, 23:57 1 3

Nothing is free... Androids.... nothing... who cares who did the study it does make sense

16. frydaexiii posted on 20 Mar 2012, 00:33 1

Denial at it's finest, of cause you feel that way, you probably already spent hundreds of dollars on apps at the Apps store that we could get free on the Play Store. To me it doesn't really matter about battery life, since my battery, even with what the research says on free apps, still last about 13-14 hrs a day...

14. VJo003 posted on 19 Mar 2012, 23:58 2

I guess the difference between apps for money & apps for free is that apps for free actually cost more !!!!

17. pongkie posted on 20 Mar 2012, 00:42

nice try MS, Nice try

18. mercorp posted on 20 Mar 2012, 01:01 1 1

well,a way to overcome this and these ads is to switch off packet data and wifi.saves battery life.

25. Leo_MC posted on 20 Mar 2012, 08:05

Some apps don't let you start them without being connected to data.

19. djg71087 posted on 20 Mar 2012, 01:02 1

of course to buy something is always the answer!

22. darktranquillity posted on 20 Mar 2012, 04:00 1

The police in the country is good for nothing, they arrested me twice. Once for beating up my wife and another for selling drugs.

23. saiki4116 posted on 20 Mar 2012, 06:58 1

"wakelock" isn't a bug.It's what devs use to keep phone awake mostly for games...

24. tward291 posted on 20 Mar 2012, 07:20 1

i believe this study i use bbs and there is a wakelock on the facebook app so unistalled because i could never kill it also there is a constant wakelock for media and i can never kill it im just tired of android and as soon as tmobile get a great windows phone im talking lumia 900 or titan 2 in terms of specs i will be jumping on that

29. 0o0blackstar0o0 posted on 20 Mar 2012, 11:32

This is just common sense .. it applys to all operating systems that have a market ..

why is this even news ?

30. networkdood posted on 20 Mar 2012, 13:48

I wonder if Adaway helps with this....

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