Steve Jobs once called the “Think Different” campaign “crap”

5. superguy posted on 15 Dec 2011, 15:05 4 3

It's crap?

8. DetroitTech posted on 15 Dec 2011, 17:33 0 0

See I wish he would have said that when he was alive. People who can criticize themselves and admit their mistakes(even if there isn't one) are humble and earn my respect.

3. tacohunter posted on 15 Dec 2011, 13:37 4 3

He obviously feared other people's reactions. Can't blame a person on that.

7. JeffdaBeat posted on 15 Dec 2011, 17:10 1 0

The commercial itself was extremely risky at the time. True, Apple did it's "1984" commercial that took the same risk, but the "Think Different" commercial came at a time when Apple was at it's lowest. Would you spill millions into a commercial like this that doesn't mention a product or service? Hell, you don't even know it's Apple until the very end. What if someone was just flipping channels...they wouldn't know who the commercial was for.

But ultimately, something changed Jobs' mind because the commercial was approved. We forget that hindsight is 20/20, but things are a bit foggier in the moment.

9. Lucas777 posted on 15 Dec 2011, 23:40 0 0

cool dude thanks for infusing google into a completely non google article