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Stephen Elop explains how the Android-powered Nokia X fits into Microsoft's ecosystem

Posted: , by Michael H.

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Stephen Elop explains how the Android-powered Nokia X fits into Microsoft's ecosystem
There have been a lot of questions surrounding Nokia's decision to use Android in its new line of low-end devices with the Nokia X, X+, and XL. We have been getting a lot of those answers today, and Nokia Executive Vice President of Devices & Services Stephen Elop is explaining a lot more about how the Nokia X lineup will fit with Nokia's Microsoft-centric strategy.

The basic idea behind the switch to Android is fairly simple (and one we put forth before), though it has never been outright admitted by Nokia - the Asha platform is too limited to be competitive in emerging markets. Windows Phone is okay, but until 8.1 is released, the platform doesn't offer dual-SIM support which tends to be a necessary feature in emerging markets. So, Nokia is using the X lineup as a "feeder system" into the higher-end Windows Phone devices. With that in mind, the Nokia X lineup has a UI that has obviously been inspired by Windows Phone, and integrates Microsoft services like OneDrive, Outlook, and Skype. 

Interestingly, Elop also somewhat admitted why Nokia didn't go with Android sooner in a chat with Re/code. While Elop didn't exactly take on the question directly, he implied that even if Nokia had gone with Android sooner, there would have been a fair chance that its devices would get lost in the shuffle, saying, "You see many other Android vendors who are in a very tough spot now building very credible if not great products but just unable to break through because of how that ecosystem has evolved." He went on to imply that only Samsung has been successful with Android, so the idea of Nokia going with Android would mean success is one that doesn't have a strong foundation. 


source: Re/code

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posted on 24 Feb 2014, 10:06 17

1. corporateJP (Posts: 1555; Member since: 28 Nov 2009)


Way to cover your tracks when you're the Trojan horse....

posted on 24 Feb 2014, 10:46 5

9. Martin_Cooper (Posts: 404; Member since: 30 Jul 2013)


First of all he is right. Why? Look at HTC. Truly amazing products, gorgeous, well built, innovation on each flagship. And what happens? Samsung destroys them with lots of marketing and flooding the market with too many products. Nokia would be in difficult position also facing the giant that is Samsung. At least with WP8 they have no competition at all like Samsung doesn't have in android. And WP8 is always growing. Secondly tell me one android company thats doing great besides Samsung? None. All of them have at best 6-7% of the market share and thats it. Some have growth but nothing compared to the 80% that Samsung holds.

posted on 24 Feb 2014, 11:12 6

19. tasior (Posts: 215; Member since: 04 Nov 2012)


What people fail to notice, is that in 2010 there were more symbian smartphones, than android ones. Nokia at the end of 2010 was still the biggest smarphone manufacturer in the world. Back then it was clear, that android is on the rise, and is about to be the biggest system. So from strategic point of view, decision was simple. Biggest company should use biggest platform... Especially if You look, how limited WP7 was back then...

posted on 24 Feb 2014, 11:27 2

21. Ashoaib (Posts: 2096; Member since: 15 Nov 2013)


Samsung doesnt have competition in andriod? Wow... probably you are in a deep sleep... competition in android is getting cut throat and Samsung is already under pressure....
Facing the joint like Samsung? Brother nokia was giant the time samsung was shifting to android... all of your statements are showing half baked knowledge...

posted on 24 Feb 2014, 11:35 2

27. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)


That 6-7% market share is still bigger than the entirety of WP8 my friend. And I do believe that LG has bigger than a 6-7% share.

posted on 24 Feb 2014, 12:52 1

41. Skoms (Posts: 118; Member since: 03 Feb 2014)


ELOP killed Nokia with WP

posted on 24 Feb 2014, 13:06

42. DarkWalkker (Posts: 4; Member since: 07 Dec 2011)


LG... 5.9%

posted on 25 Feb 2014, 09:50

64. grapeseed87 (Posts: 123; Member since: 13 Mar 2013)


Are you comparing OS or manufacturers?

posted on 24 Feb 2014, 13:18 2

43. nokia12 (Posts: 324; Member since: 19 Nov 2013)


people like matin_cooper just believe whatever is said to them
Stop believing without checking facts

1) HTC - first they were bigger than samsung in 2010.. they are unable to destroy Samsung because of stupid PRicing policy
they charge at least 20 % more than samsung for the same features... no matter how good your product is why would anyone buy when a bigger brand is offering it at a lesser price ?
HTC only concentrated on flagship there midrange phones just sucks with underpowered specs and overpriced junk desire Series... Mid range is more important for Samsung because it sells way more in number which creates a BRand presence for itself and that is how brand loyaity grows.. if samsung sells 10 million galaxy s series then they sell 40 million of those Galaxy Grand and Galaxy Star,Y,young like phones ..

HTC,SONY,LG,LENOVO,HUAWEI,Coolpad,Xiomi, all are profitable though not major as samung but now samsung decline has started as well.. but nokia with WP never made a PRofit you decide and tell which is better situation
Loss or Less profit..

don't talk about fastest growing Stastics they are only to fool guys like you .. yeah increase from 1 to 2 % market share is 100% growth but increase from 75 to 80 % market share is only 6 % growth

Windows phone market share is 3.9 % worldwide after 3 years...

so all those android companies with 6-7% marketshare are better than nokia...

nokia don't have competition in WP because Samsung,HTC,LG and others left windows phone as it is a failure OS and not worth investing..

Read comment 19 and 20 here before you open your mouth next time and start praising that FLOP

http://www.phonearena.com/news/Video-shows-Windows-Phone-8.1-running-on-the-Nokia-Lumia-920_id52998

posted on 25 Feb 2014, 08:26 1

62. frydaexiii (Posts: 1231; Member since: 01 Dec 2011)


And there's a good reason why Samsung wiped the floor with HTC, and it's not marketing...Just comparing the S4 and One, the only thing HTC has going for it is the full metal body and a weird Flipboard UI for software, the S4 has an IR blaster, air touch, and a whole lot of software features.

And HTC? Innovation? This is the company that jammed a barely working swipe fingerprint scanner into the back of an enlarged HTC One.

Now I'm not thrilled about how the S5 turned out and the S3 is probably my last Samsung phone, but judging by the way HTC upgrades their "flagship" and features, if I were to pick between the S5 and the new unannounced One2, I would still probably pick the S5, simply because metal body/nice design !> hardware additions + software features. The S5 is just more value for money in terms of what you're getting.

posted on 24 Feb 2014, 11:28 2

23. akki20892 (Posts: 3474; Member since: 04 Feb 2013)


Hell Yea cowboy trojan.....

posted on 24 Feb 2014, 11:29 3

25. Ashoaib (Posts: 2096; Member since: 15 Nov 2013)


By the way, can Elop explain first why he fu*ked Nokia?

posted on 24 Feb 2014, 12:40 1

39. raunak (Posts: 504; Member since: 12 Oct 2011)


He just looks incompetent to me.

posted on 24 Feb 2014, 20:55 2

57. nokia12 (Posts: 324; Member since: 19 Nov 2013)


He is way More competent than anybody ,..

destroying a whole company and selling it to previous employer for peanuts needs serious competency..

posted on 24 Feb 2014, 14:10 1

48. Droid_X_Doug (Posts: 5783; Member since: 22 Dec 2010)


Eflop has cemeted his reputation as the Benedict Arnold of the mobile world.

posted on 25 Feb 2014, 09:48

63. grapeseed87 (Posts: 123; Member since: 13 Mar 2013)


His strategy is winning.

posted on 24 Feb 2014, 10:07 11

2. Reeyawn (Posts: 65; Member since: 21 Apr 2013)


Well if nokia went with android in the first place even if samsung was already using android..in my opinion nokia would sell more than samsung...

posted on 24 Feb 2014, 10:14 2

4. corporateJP (Posts: 1555; Member since: 28 Nov 2009)


^This

posted on 24 Feb 2014, 10:35 1

8. Finalflash (Posts: 1762; Member since: 23 Jul 2013)


Obviously it's just BS because all he is saying is that their company is lackluster and can't compete to save their lives in a more competitive environment. If that is the case then putting a more limited OS on it is surely going to be the strategy for success. Plus no one said they couldn't do both like many others already have.

posted on 24 Feb 2014, 10:52 1

12. haseebzahid (Posts: 1827; Member since: 22 Feb 2012)


well in buissness you try to find a empty spot not a crowd where u can get lost in Nokia case WP was empty spot my guess and they cashed it well and we all know MS has a stuborness to make their stuff successful even if it is not good enough they dont give up

posted on 24 Feb 2014, 11:06 2

16. dratomic (Posts: 461; Member since: 09 Oct 2013)


100% agree w/ u

posted on 24 Feb 2014, 11:29 2

24. akki20892 (Posts: 3474; Member since: 04 Feb 2013)


Truly correct.... true fact. I agree.

posted on 24 Feb 2014, 14:12 2

49. Droid_X_Doug (Posts: 5783; Member since: 22 Dec 2010)


Samsung would not be making the sales it is making if Nokia had gone Android. Samsung only really got traction 2 years ago when Nokia cratered with WP7.

posted on 25 Feb 2014, 09:53

65. grapeseed87 (Posts: 123; Member since: 13 Mar 2013)


It would have been a completely different device than what you see now. The Lumia design only came about with the WP OS (to add to the color tile design) and thus the desire of people wanting to own that. Those innovations were NOT there before the MS partnership and the original Asha series was the bland feature phone.

posted on 24 Feb 2014, 10:13 4

3. Kriksis (Posts: 82; Member since: 27 Aug 2012)


Nokia should have revived Symbian for this purpose...

posted on 24 Feb 2014, 13:53 2

45. domfonusr (Posts: 369; Member since: 17 Jan 2014)


^^^ My favorite comment on this thread so far...

posted on 24 Feb 2014, 19:12 1

55. kaikuheadhunterz (Posts: 720; Member since: 18 Jul 2013)


Yeah, good luck building the app ecosystem

posted on 24 Feb 2014, 21:54

59. domfonusr (Posts: 369; Member since: 17 Jan 2014)


App ecosystem? Symbian didn't need one... we went looking for apps online in various places as people created them, or we just made them ourselves. They were all over the place, in the thousands, and in great variety. Of course, you had to be careful, but if you were smart you did alright without much worry. I coded in OPL on the Nokia 9300, and then in Python (and I even dabbled in C++ a little bit) when I got to S60 3rd Edition. I could communicate on various forums with all sorts of people who had great ideas about how to do new and interesting things. Wanted a custom ROM? You cooked one up yourself, and then used Pheonix ROM Flasher, or Nemesis, or whatever alternate method you preferred, to flash your own custom projects to your phone's ROM! The tools were always out there, and actually still are if you just search for them.

So yeah, it wasn't all cushy and handed to you on a silver platter like it is for these new-fangled OS's, but it still worked just fine. Those were the days in the developer world that separated the men from the boys...

posted on 25 Feb 2014, 00:42

60. kaikuheadhunterz (Posts: 720; Member since: 18 Jul 2013)


1. It was mean to be a joke (but then again, I'm no comedian)

2. Throughout my life, I've owned loads of Nokia phones, so I understand where you are coming from

posted on 24 Feb 2014, 10:23 1

5. dexter_jdr (Posts: 1144; Member since: 28 Jun 2012)


Foolish elop. He underestimated the power of NOKIAAAAAAAAA!!!!!

His loss and blame as the CEO of the company

posted on 24 Feb 2014, 10:30 2

6. Loubielou (Posts: 218; Member since: 11 Jul 2012)


Never Listen to Anything this Awful Man Says,He never worked like a Chairman an was just a Salesman for Microsoft,He said Android was not Right for Nokia,But just look at is Windows Ecosystem for Nokia,Nokia would be alot better with Android now,an theres Sales would be alot better an the name of Nokia back being more popular with Consumers

posted on 24 Feb 2014, 11:01 2

14. MySchizoBuddy (Posts: 49; Member since: 23 Aug 2011)


he was referring to the inability for android smartphones manufacturers to turn a profit. he wasn't talking about sales.

posted on 25 Feb 2014, 09:55

66. grapeseed87 (Posts: 123; Member since: 13 Mar 2013)


Don't you get that this has NOTHING to do with Android?! Nokia is only using the OS to funnel more revenue into MS which will propel more WP devices. This is a sales tactic in emerging markets to get users and sales.

He turned Android against Google.

posted on 24 Feb 2014, 10:31 2

7. rodneyej1 (Posts: 3546; Member since: 06 Jul 2013)


I'm very pleased with last nite press conference... I can greatly see how the NX will complement MS's mobile efforts...
...........................
This is just awesome...
http://www.wpcentral.com/nokia-x-undermines-google-bolsters-microsoft

posted on 24 Feb 2014, 10:46 3

11. papss (unregistered)


I was going to post this earlier but didn't want to feed the ogres around here❕

posted on 24 Feb 2014, 11:59 2

29. rodneyej1 (Posts: 3546; Member since: 06 Jul 2013)


Nokia, and MS, obviously know what they are doing.. It's clear that they are trying to hit up mobile from every angle, and in the process make the Lumia range that much more popular... Can't hate on them for that.

posted on 24 Feb 2014, 14:20 2

50. domfonusr (Posts: 369; Member since: 17 Jan 2014)


I don't see how it is going to work like that. When the whole series of Nokia Normandy concept leaks started rolling around, I was starting to think that maybe Nokia and Microsoft really DID know what they were doing... but now that I'm hearing it from the homefront, and from Elop, and I am understanding what THEY are saying it is supposed to be, I am realizing that I thought wrong. They aren't going to replace Asha with X. They aren't going to make X a long term product at all... it is just a bridge to Windows Phone - and I just don't see it working the way they say it should. The whole idea, as it has been presented now, is reliant upon far too many old-model assumptions about consumer behavior, with too many interconnected strategy pieces that interfere with each other. Not only that, but now the strategy is out of the hat, and they are STILL treating it as though people will think its awesome and buy into it even with the foreknowledge of what a bad deal this is: they will be buying into a series of devices that will soon go out of existence just as quickly as they came into existence.

This can only cannibalize Lumia 520/521 sales and some upper-level Asha sales (though it may bring in a few new buyers who wouldn't otherwise have gone for a Lumia or an Asha, but I just doubt it will bring in too many more). They are trying to leverage Microsoft's cloud services like they are actually Google's. They are assuming that people who couldn't afford a Lumia will now pay the same money for one of these "X" devices, and then automatically buy a Lumia for their next device after that just because they'll automatically love the Microsoft brand for having simply tried it. And now, everyone already knows that this is their plan. This strategy is flawed... I don't hate Nokia for it, but it does make them look just a little bit insane...

posted on 24 Feb 2014, 19:03

53. rodneyej1 (Posts: 3546; Member since: 06 Jul 2013)


I'm not going to disagree with you at all because only time will tell....
......................
But, I stay positive about current MS/Nokia decisions because it's been a long time since they let me down... They have a plan, and I'll at least stick by it to see how it goes... These two companies have provided me with the best smartphone experience I've ever had, so I'm going to have faith.. But, I'm also no mindless idiot, so if it doesn't help anything I'll be the first to see it...

posted on 24 Feb 2014, 21:40

58. domfonusr (Posts: 369; Member since: 17 Jan 2014)


Fair enough. It can't hurt to hope, I guess.

posted on 25 Feb 2014, 10:00

67. grapeseed87 (Posts: 123; Member since: 13 Mar 2013)


As a former consumer from the emerging market this strategy is going to work wonders. They are using the X products to funnel more cash right back into MS. X devices are even cheaper than the Lumia and as consumer base grows and those same consumers rely on Nokia they very well will go for the higher end Nokia (WP) devices. We used to have the Nokia 1100 as students then we wanted Nokia 6600. Then when we switched to Sony we wanted the W810i even though there were cheaper Sony E. models available. Its the same technique. I then switched to HTC Fuze way back. ANd now back to HTC 8x having recently sold my Galaxy S2.

posted on 25 Feb 2014, 11:38

68. domfonusr (Posts: 369; Member since: 17 Jan 2014)


I suppose that we shall see soon enough.

posted on 24 Feb 2014, 10:46 5

10. NexusKoolaid (Posts: 294; Member since: 24 Oct 2011)


He said: "You see many other Android vendors who are in a very tough spot now building very credible if not great products but just unable to break through because of how that ecosystem has evolved."

I Read: "I have no faith in our ability to compete."

Why was this guy made CEO?

posted on 24 Feb 2014, 10:53 1

13. 7thspaceman (Posts: 1085; Member since: 14 Feb 2011)


Folks Mr Elop and Nokia make the best Windows smartphones on the planet Nokia beat Samsung the Android phone king at making Windows smart phones. that is not a fail that is a success. Android fans seem to be sore that Nokia went to make Windows smart phones.
Nokia was on the rocks before they went to Microsoft windows smart phones Microsoft gave them the needed CASH to stay alive no body else was out to help them. Despite Nokia selling off it's smart phone feature phone divisions Nokia is alive as a separate company and according to the agreement Nokia can make it's own smart phones in the future. Nokia now will have over 7 billion dollars from the Microsoft deal to rebuild and succeed in other areas of Electronics

posted on 24 Feb 2014, 11:07 1

17. xq10xa (Posts: 130; Member since: 07 Dec 2010)


They still should have gone with Android. In my experience my 800,900,920,1020 lumias all lag. And they all suffer from the mura effect badly. I used to think the same. Thing is Samsung wants to cover Android not windows because they don't sell. Yes, they sold millions but that's nothing compared to what Android phones sell. ZTE sells more phones than all of Windows phones.

posted on 24 Feb 2014, 11:23

20. papss (unregistered)


Hmm strange.. I had the 920, 1020 and now the 1520 and none of them lag..

posted on 24 Feb 2014, 11:59 1

30. rodneyej1 (Posts: 3546; Member since: 06 Jul 2013)


Lag? What?... When?

posted on 24 Feb 2014, 12:09

33. xq10xa (Posts: 130; Member since: 07 Dec 2010)


I will try to post a video later today. It particularly happens with the Music app. Trying to download an album required patience.

posted on 24 Feb 2014, 12:34

36. papss (unregistered)


I've downloaded many albums thru Xbox music and have never had lag... My note 3 had a bit of lag though.

posted on 24 Feb 2014, 12:37

37. xq10xa (Posts: 130; Member since: 07 Dec 2010)


Hmmm. I used to do that too! With the 920 and 1020 it started getting progressively worst...I don't know what to do. I am on the 3rd unit for the 1020. I already contacted Nokia and I am waiting for a phonecall for elevated customer support. What state are you in? Maybe my location? I am in Southern Cali.

Heres a video of the lag

http://www.youtube.com/watch?v=mvU2Ax5S0iQ&feature=c4-overview&list=UUeALtBbb596owJbhybDSKHQ

posted on 24 Feb 2014, 19:08

54. rodneyej1 (Posts: 3546; Member since: 06 Jul 2013)


You got me there!!!!!!.. You are absolutely right about that!!
.................
XBM does lag.. Its the only part of the phone that lags... And, MS knows it! That is exactly why they are striping it from the OS, and making it a standalone app.. Heck, the standalone app is already available in the store... This way they can fix issues, like that lag, more frequently with as many updates as possible...
.....................
Yes, XBM is very good, but it seriously lags all over the app.. Great point, and I'm going to bring that up on WPC, and try to communicate that back to MS.

posted on 24 Feb 2014, 11:33 1

26. tasior (Posts: 215; Member since: 04 Nov 2012)


Microsoft gave them cash in exchange for freedom. Then it made them to go all the way, into their platform, although there was no indication, that anybody wants it. Given that WP7 lacked basic functions, it left biggest company in the world for two long years with no new true flagship to offer... N8 (Oct. 2010) - Lumia 920 (Oct. 2012). During that period it became the shadow, of itself. Now when Windows Phone starts to get some ground, Microsoft buys whole division, for pennies (given that several years ago, Nokia was as big as Microsoft). How generous of Microsoft. Nokia should be thankful, Microsoft let it live...

posted on 24 Feb 2014, 11:37 1

28. Ashoaib (Posts: 2096; Member since: 15 Nov 2013)


7thspaceman your comment sounds like you were the 70th... nokia beat samsung in windows phones bcoz samsung in not paying focus to windows niether anyother manufacturer otherwise nokia might have beaten to hell....

posted on 24 Feb 2014, 11:02 3

15. mmmanuuu (Posts: 212; Member since: 05 Nov 2013)


Too afraid to compete? Just die bitc#

posted on 24 Feb 2014, 11:10 1

18. lyndon420 (Posts: 1739; Member since: 11 Jul 2012)


Desperation is more like it...lol.

posted on 24 Feb 2014, 12:02 1

32. rodneyej1 (Posts: 3546; Member since: 06 Jul 2013)


Yep.. When you have 4% of the smartphone market desperate moves are necessary.. It's called business.. What's wrong with that?.....
....................
Really, it shows courage.. Better than laying down and dying..

posted on 24 Feb 2014, 13:22 2

44. lyndon420 (Posts: 1739; Member since: 11 Jul 2012)


Laying down and dying would have been the honorable thing to do. Now we need Google to produce a windows phone that is absent of ms's best services...and replaced with Google's. Right? Nothing wrong with that right?

posted on 24 Feb 2014, 14:02 1

46. tasior (Posts: 215; Member since: 04 Nov 2012)


Agree. If a guy earns milions he should feel responsible for the success of the company. Great money should be followed by great responsibility. Perhaps dying is a bit extreme, but he shouldn't earn a single dollar for ruining great company...

posted on 24 Feb 2014, 11:27 1

22. sprockkets (Posts: 1198; Member since: 16 Jan 2012)


This idiot is full of sh it. First he says android sucks, then he goes and uses it. He says Samsung is the only successful OEM, but then makes an android phone! He lauds WPx but still goes Android!
He then uses HERE and MS's ecosystem, but doesn't explain why WP8 can't do just that already without Android!

Nokia's website already shows 75% of all android apps will work with Nokia's app store and notification setup!

The XDA community will take this phone, strip out the crappy Nokia parts, keep HERE, and add gapps and burn Nokia to the ground!

posted on 24 Feb 2014, 12:01 1

31. rodneyej1 (Posts: 3546; Member since: 06 Jul 2013)


Maybe so...

posted on 24 Feb 2014, 12:25

34. xq10xa (Posts: 130; Member since: 07 Dec 2010)


Here is the video of the 1020 lag.
I know I was being very sarcastically impatient. I was a jerk sorry. I am not lying.

http://www.youtube.com/watch?v=mvU2Ax5S0iQ&feature=youtu.be

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