The Spurs notably pursue mobile apps' opportunities to connect with fans. Prior to Spurs Connect, the club launched an official news app, a merchandise shop and a "virtual world" for children called Tottenham Turfies. Its partnership with OneUp Games is anything but unexpected, given that the developer specializes in Connect-branded games for various basketball, American football, baseball and ice hockey teams. It also makes the official apps for US sports teams, such as LA Clippers, LA Lakers and Tampa Bay Roadies.
source: The Guardian