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Space gray most popular Apple iPhone 5s color; blue tops Apple iPhone 5c color options

Posted: , by Alan F.

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Space gray most popular Apple iPhone 5s color; blue tops Apple iPhone 5c color options
The latest data from Consumer Intelligence Research Partners shows that space gray is now the most popular color choice for those buying the Apple iPhone 5s. 43% of those iPhone 5s buyers surveyed a month after the launch of the model, had purchased the phone dressed in space gray. That was followed by the 30% who purchased the phone in silver and the 27% who purchased the gold model.

These stats could be a little skewed by the fact that the gold iPhone 5s was in so much demand when the new full-featured version of Apple's iconic smartphone launched, that the color was hard to find. Apple has since increased production of its gold model by 33%. We can't help but wonder what these numbers would look like had Apple had enough supply of the gold iPhone 5s to meet demand immediately after the launch of the device. Besides lowering the percentage of gold iPhone 5s units sold, it also increased the percentage of the other two colors as buyers ended up settling for whatever color was available.

As far as the Apple iPhone 5c is concerned, the most popular color based on 400 people surveyed a month after the launch, is blue. But the 27% that bought the blue model just edged the 25% that bought the white variant of the mid-range iPhone. Yellow apparently is not a favorite color of iPhone buyers as only 7% of those surveyed had purchased the iPhone 5c in that color.

The data was also broken down by gender. From those charts, it is discovered that when it comes to the Apple iPhone 5s, woman favor silver while men prefer space gray. No surprise that women adore the pink iPhone 5c while men go for the blue and white.

"iPhone 5S and 5C colors seem to confirm some traditional gender biases. In the iPhone 5C, men prefer the neutral white, and the Space Gray in the iPhone 5S. In contrast, women prefer lighter silver 5S and the brighter iPhone 5C colors. Interestingly, no one, including the women in the survey, appears to want the Yellow iPhone 5C very much."-Mike Levin, CIRP



source: CIRP via MacRumors

10 Comments
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posted on 31 Oct 2013, 13:35 2

1. DaHarder (Posts: 174; Member since: 10 Oct 2009)


Given the rather substantial/important other announcements today, THIS is considered 'news worthy'... Really ?

Anyway... That's nice Apple, now how about a price drop (to around US 349.00) for that 5c?

posted on 31 Oct 2013, 15:59 1

4. E.N. (Posts: 2362; Member since: 25 Jan 2009)


and yet you managed to find your way here despite all the 'news worthy' and 'substantial/important' announcements

posted on 31 Oct 2013, 17:26 1

5. darkkjedii (Posts: 12618; Member since: 05 Feb 2011)


Lol, yes he did...he cares.

posted on 31 Oct 2013, 13:36

2. D.Aceveda (Posts: 366; Member since: 30 Jun 2012)


To hell with Apple LOL

posted on 31 Oct 2013, 15:37

3. Droid_X_Doug (Posts: 5953; Member since: 22 Dec 2010)


Eh, why the hate on Apple? They are trying to sell their under-spec'd iOS v. 7 up against a superior Android v. 4.4. Horses for courses. If someone wants an iToy, good on them. But I can't say I am surprised that the grey edition iToy is the top seller. Look at cars. How many gold cars do you see on the road?

posted on 31 Oct 2013, 21:50

8. ardent1 (Posts: 1999; Member since: 16 Apr 2011)


These iToys have an A7 under the hood and can kick most Android flagship where it counts -- web surfing, more people use the smart phone for web surfing than any other activity.

posted on 01 Nov 2013, 00:24

10. Droid_X_Doug (Posts: 5953; Member since: 22 Dec 2010)


(Yawns) When you have a 5 inch screen on your iToy, maybe you will be able to hold forth about how everyone uses the iToy for web surfing. Most people I see using an iToy are using it for iMessage or e-mail traffic. You know - the one-handed thang. I have also observed the iToy being used to update Facebook and Twitter. Haven't seen as much web surfing, though.

posted on 31 Oct 2013, 21:39 3

6. -box- (Posts: 3878; Member since: 04 Jan 2012)


Nokia does it better

posted on 31 Oct 2013, 21:43

7. ardent1 (Posts: 1999; Member since: 16 Apr 2011)


You mean after Nokia saw Apple's iMacs and iPods in different colors.

posted on 31 Oct 2013, 22:15

9. LG_is_the_best (unregistered)


Wow, you would think gold would be the best seller

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