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South Africa votes BlackBerry coolest brand of 2012

South Africa votes BlackBerry coolest brand of 2012
Somewhere on this planet, there is a place where BlackBerry is still considered a cool smartphone. That place is South Africa where 5,000 kids ranging in age from 8 to 22, gave the BlackBerry brand first place in three categories for the Sunday Times Generation Next Awards. The survey was conducted in February and March and covered 73 different categories. BlackBerry took home first place in the top category of  "Coolest Brand Overall". The brand also earned top honors as the "Coolest Cell Phone" and "Coolest Hi-Tech Gadget".

BlackBerry is voted the Coolest Cell Phone in the the Sunday Times Generation Next Awards

BlackBerry is voted the Coolest Cell Phone in the the Sunday Times Generation Next Awards

In case you were wondering, the only other wireless firm in the top five overall brands was Apple (5th place) and the Cupertino based firm finished third in voting for the "Coolest Cell Phone". Behind BlackBerry (36.7%) was Nokia (22.4%), Apple (20.31%), Samsung (8.98%) and Sony (4.57%).

South Africa is a hot spot for RIM and Nigeria is said to be one of the Canadian based manufacturer's top growing market. This news along with RIM's victory in Canadian Federal Court on Thursday almost makes it seem that CEO Thorsten Heins has started righting the ship that has been floundering for some time. Now if we can only find out when BlackBerry 10 will be launched.

source: JustCurious via Crackberry

37 Comments
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posted on 01 Jun 2012, 15:14 5

1. Droid4Life (unregistered)


Their exchange students to america are in for a suprise...

posted on 01 Jun 2012, 15:19 4

2. 09wbd03516 (banned) (Posts: 140; Member since: 30 May 2012)


Apple just got 20%? BWAHAHAHA!! Thats hilarious!!!

posted on 01 Jun 2012, 15:43 4

3. PhoneLuver (Posts: 467; Member since: 05 Jul 2010)


I think it's important to understand the context. Sout African operators charge ridiculous amounts to call or text. Especially if it's across networks. BBM is one way that people can afford to actually communicate and has become a "cool" part of society.
People ridiculed my wife when she went there because she had an iPhone and not a "Berry"! Lol

posted on 01 Jun 2012, 18:29 1

19. slaggyb (Posts: 191; Member since: 19 Oct 2011)


You don't know what you are talking about do you live in south Africa?

posted on 03 Jun 2012, 10:40

35. innoin (Posts: 2; Member since: 03 Jun 2012)


What PhoneLuver said is correct. Call rates are expensive so IM is a great alternative. Before BB there was an IM app called MXIT, was massive as it only cost R0.01 per message or less. However MXIT is in decline since BB made an appearance.

posted on 02 Jun 2012, 18:19

34. ChiX017 (Posts: 308; Member since: 09 Nov 2011)


Yup, true talk!

posted on 01 Jun 2012, 15:50

4. BBGrind (Posts: 50; Member since: 17 Jan 2012)


Good for BB it is also the top brand in the Caribbean because BBM is one of the main feature that allow people to communicate real time around the the world at an affordable cost.

posted on 01 Jun 2012, 15:51

5. thedarkside (Posts: 652; Member since: 30 Apr 2012)


have you not heard of iMessage? its the same as BBM.

posted on 01 Jun 2012, 18:08 1

18. bovcrx (Posts: 67; Member since: 06 Mar 2012)


Is there an icon for iMessage? People I ask have no idea how it works.

posted on 01 Jun 2012, 19:00 1

21. Jay_F (Posts: 236; Member since: 29 Nov 2011)


The iPhone automatically iMessages any Apple product after it's set up. There is no icon, only a setting.

posted on 01 Jun 2012, 22:05

26. bovcrx (Posts: 67; Member since: 06 Mar 2012)


Thank you. I'm just used to a separated message systems. BBM v SMS and having selection for which to use.

posted on 02 Jun 2012, 12:28

33. thedarkside (Posts: 652; Member since: 30 Apr 2012)


if you use your iphone and text are going through in a blue color rather than green the imessage is working

posted on 03 Jun 2012, 10:51

36. innoin (Posts: 2; Member since: 03 Jun 2012)


BB come in different models at varying prices to suit different pockets. The most important thing is that someone with a $200 BB can still IM someone with a $500 BB.

posted on 03 Jun 2012, 15:22

37. thedarkside (Posts: 652; Member since: 30 Apr 2012)


iMessage doesnt cost anything and it doesnt take away from texting.

posted on 01 Jun 2012, 16:09 1

6. GALAXY-S (Posts: 701; Member since: 07 Jun 2011)


Wow extremely surprised :0
Once they start getting some more taste of android they will change quickly..
Gtalk is better than BBM IMO!

posted on 01 Jun 2012, 17:44

17. Mr.Best (Posts: 79; Member since: 17 Jan 2012)


I agree that Android is simply sweet...but Gtalk is utter crap. Google should've made that IM a masterpiece but they've failed miserably. Google+ Messenger is much better.

posted on 01 Jun 2012, 16:16 2

7. SlimSoulja86 (Posts: 642; Member since: 03 Nov 2011)


As a South African, using and loving his iPhone, BB smartphones are very popular due to one reason and one reason only, and its called BIS, which its very good for students when it comes to social networking, cos u pay a once off fee per month and u can enjoy the on device net serfin d whole month. And BBM is very popular in a sense that everyone thing ur using BBM, i kinda feel left out at times though. Plus BB smartphones are cheaper to use, as most ppl uses their smartphones for social networds in SA, so having a BB its a cheaper way to chat yo heart out

posted on 01 Jun 2012, 16:23 1

8. Harold1066 (Posts: 17; Member since: 01 Jun 2012)


I will admit that I am surprised, but this is one more reminder that there are many other markets globally outside the US. Thus, while the US may be a large market, it alone will not determine the fate of a firm like RIM.

posted on 01 Jun 2012, 16:23 6

9. -box- (Posts: 3823; Member since: 04 Jan 2012)


Well if it works for them.... Good to see BlackBerries are accepted somewhere

posted on 01 Jun 2012, 16:24 1

10. DKMDROID (Posts: 102; Member since: 09 Aug 2011)


I live in South Africa and the problem is that the networks here havent got comprehensive and cheap data plans like in America it utterly annoying to use a product just because its a cheap way to communicate while being a exposed to anienct hardware and software, it cant be helped im a proud owner of an android phone with "low end" specs yet its still better and smoother then any BB currently availible, the main issue here,in my opinion is that there arent any proper or feasible data plans this also doesnt help the fact that even though we're all social in this country it doesnt help to be ill informed in general

posted on 01 Jun 2012, 16:24 2

11. SlimSoulja86 (Posts: 642; Member since: 03 Nov 2011)


Abd oh one thing about South Africans, we dont get early persuaded by marketing gimmicks, we chose a product that works, only wealthy people will chose status over functionality.

Just saying!

posted on 01 Jun 2012, 16:35 2

13. DKMDROID (Posts: 102; Member since: 09 Aug 2011)


Blackberry does not work either way i can give lists upon lists in every price range of every phone that would be better then a bb in functionality R60 gets you unlimited internet so what? with a browser thats so unpolished why bother? i knoow where your coming fro but you have to agree iOS and android are light years ahead even from bb0s7

posted on 01 Jun 2012, 19:03

22. vqc61 (Posts: 15; Member since: 16 May 2012)


I live in the US, and I also choose a product that works - BlackBerry Bold 9930. Not everyone here in the US is stupid enough to be influenced by marketing gimmicks.

Just saying!

posted on 01 Jun 2012, 16:27 3

12. mas11 (Posts: 1030; Member since: 30 Mar 2012)


So what about Canada? Do they think RIM is cool?

posted on 01 Jun 2012, 16:43

14. GALAXY-S (Posts: 701; Member since: 07 Jun 2011)


lol thats a good one

posted on 02 Jun 2012, 04:47

31. dax0330 (Posts: 23; Member since: 01 Jun 2012)


i think it's not cool anymore to board an already sinking ship in RIM.

posted on 01 Jun 2012, 16:44

15. JcHnd (Posts: 81; Member since: 30 Apr 2012)


"Somewhere on this planet, there is a place where BlackBerry is still considered a cool smartphone" LOL!

It is actually doing really well in latin america as well... we call them zombierry! ;)

posted on 01 Jun 2012, 16:49

16. DKMDROID (Posts: 102; Member since: 09 Aug 2011)


its a sad reality i cant wait for the day when i read on this website that Blackberry is dead

posted on 01 Jun 2012, 18:37

20. slaggyb (Posts: 191; Member since: 19 Oct 2011)


Now everybody here lives in South Africa all of a sudden you all are confused......

posted on 01 Jun 2012, 19:27 1

23. Tsepz_GP (Posts: 823; Member since: 12 Apr 2012)


As a South African i can confirm this. Actually, the case study in my Marketing Research exam was based on exactly this and how RIM can avoid losing marketshare in SA like they have in the USA.

BlackBerrys are EVERYWHERE here, even our maid has one, a 8520 Curve. Teens, varsity students, young businessmen, CEOs, etc...have them.
Us Android and iPhone users are few, but the Galaxy S2, Note, Pocket and iPhone4S have all done extremely well here. The GS3, HTC One X, and Sony Xperia S have all seen very quick release here, we have a similar Android selection to the UK, the issue is Data prices. For a BB you pay your usual contract fee and R59 for BIS which has "unlimited" web access. A decent Data bundle for an Android or iPhone of e.g. 500mb is R159 on top of already high contract fees.

Im paying a total of about R880per month for my GS2 with 2.5GB monthly data, thats around $110 per month.

posted on 01 Jun 2012, 19:39

24. ApphoIe (banned) (Posts: 78; Member since: 31 May 2012)


Also, South Africa votes "purified water" the best drink of 2012!

posted on 02 Jun 2012, 02:54 2

28. SlimSoulja86 (Posts: 642; Member since: 03 Nov 2011)


Wow! Ur so intelligent!

posted on 01 Jun 2012, 19:41

25. Johnnokia (Posts: 528; Member since: 27 May 2012)


RIM does not have any new Blackberry production for 2012 either..
Any way, I'm happy for these News because RIM is a great company with great history like Nokia.

posted on 01 Jun 2012, 22:30

27. forzanetti (Posts: 9; Member since: 19 Nov 2011)


Try doing that survey in Indonesia. I bet Blackberry will get 90% of the vote. It is such a huge deal for Indonesians (all ages and all income levels)

posted on 02 Jun 2012, 03:40

29. grif_ (Posts: 61; Member since: 28 Apr 2012)


im a south african. most ppl here buy a blackberry simply because of BIS. there aren't any unlimited data plans over here and what data bundles we have are ridiculously overpriced. BIS on the other hand is cheaper and its unlimited...

posted on 02 Jun 2012, 03:41

30. grif_ (Posts: 61; Member since: 28 Apr 2012)


im a south african. most ppl here buy a blackberry simply because of BIS. there aren't any unlimited data plans over here and what data bundles we have are ridiculously overpriced. BIS on the other hand is cheaper and its unlimited...

posted on 02 Jun 2012, 12:01

32. Altair (Posts: 325; Member since: 02 Feb 2012)


Black Berry 10 will be released at february 2013! They will give a free asteroids game with it!

RIM also officially stated, that they will be selling 3 BB10 phones at Germany, just 1 at Italy and 2 at France. 3rd phone at France will be a free gift for a president!

Things are looking gooood!

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