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Sony wants to be N#2 tab maker "in a year"

Posted: , by Alex I.

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Sony wants to be N#2 tab maker
Sony seems eager to join the tablet craze that's sweeping the mobile world, and although the company didn't demonstrate any tabs during CES 2011 (actually, the only Sony-related mobile announcement was the Sony Ericsson Xperia arc, and you can expect a preview of this much-anticipated handset very soon), that's not to say that it is not planning to launch a tablet or two in the near future.

Actually, the Japanese company is not merely planning to launch some tablets, but to become a leader in this market. In the words of Sony computer division head Kunimasa Suzuki:

"For sure iPad is the king of tablets. But what is the second, what is the third? Who is taking the second position? That is our focus. We would like to really take the number two position in a year."

It seems Sony has a plan to achieve these heights by unveiling a highly innovative tablet, presumably with a heavy integration of casual and social gaming, which is said to be "an area of interest" for Sony. Howard Stringer, CEO of Sony, commented why Sony hasn't announced a tablet during CES with the words:

"If I want to differentiate it from others, do I release it tomorrow, or do I wait till I differentiate it?"

With the iPad going from strength to strength, the Galaxy Tab selling well and the fact that quite a few manufacturers are set to launch their own tablets - among them Motorola with the dual-core XOOM tablet and RIM with their PlayBook, which received a lot of positive feedback - it's hard to predict whether Sony's bold predictions are realistic.

T.I.W. senior analyst Takao Hattori is not convinced:

"Many electronics makers have already unveiled tablet devices since last year, and it would be extremely difficult to come up with products that are different from the others and to steal market share from the far-and-away front-runner, Apple. To attract consumers, Sony would have to come up with features that are totally unexpected."

Sony definitely gave a statement of intent with the unveiling of the Sony Ericsson Xperia arc, and the XPERIA Play (a.k.a. the PlayStation Phone) seems to be on its way as well. Do you think Sony will be able to get a sizeable part of the tablet market in a year time?

source: Reuters

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posted on 12 Jan 2011, 09:37

1. FELIXT12 (unregistered)


SE need to revise their pricing, dump their propreitary format cards and accept intercompatible platforms, improve build quality, make updates available sooner and then dream of becoming no 1 or 2 or stop dreaming.(I had my contacts back up on my W 660i and the phone didnt last an year and i had problems retreiving my contacts bcoz of propreitary back up fomat by SE-one option - i had to buy a SE phone again)

posted on 12 Jan 2011, 10:54

2. ryq (unregistered)


sony products are almost always more expensive than others. that's one reason why they lost the tv leadership to the koreans who may not make same quality products as sony but they do make good products at cheaper price. sony is not apple, they don't have steve jobs who can almost sell anything no matter how expensive they are.

posted on 27 Feb 2011, 10:43

4. InsaneForBlueC (unregistered)


I think they will because Sony is always bringing out great products that are innovative and good to the sight which attracts buyers. There prices are high for their products when they first come out but once out they become cheaper. I kust think they should do it with good thinking and develpment in mind.

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