TV fans may remember that Sony was the first company to bring an OLED set to market, but the prices were exorbitant and production runs were limited (which was fine, because for $2,500 for an 11” TV very few people were buying them). Since then Sony has largely had to watch Samsung and LG leap ahead on being able to ship mass quantities of OLED displays. Sony's new tablet-sized display isn’t terribly exciting in terms of resolution – at 960 x 540 the display musters a mere 111 pixels per inch. What is really special about this panel for Sony is that it's made using a common glass substrate-based manufacturing process already used for other displays (except that the glass is removed at the end). Being able to use a common manufacturing process solves the biggest problems – price and volume (which are directly linked).
We expect higher resolution to come as Sony perfects their manufacturing technique. If they do, they’ll end up with a tablet-sized panel that is flexible (if desired), can be manufactured at scale, and like other OLED panels will have ridiculously good contrast and sip electricity at a much lower rate than LCDs and AMOLEDs. And it will add more competition to the companies already supplying OLED panels for mobile devices. That’s something we can all get excited about.
source: Tech-On! via geek.com