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Sony dropping Ericsson out of the Sony Ericsson brand in mid-2012

0. phoneArena 05 Dec 2011, 08:49 posted on

Back in late-October, Sony announced it’s acquiring Ericsson’s stake in Sony Ericsson and we all knew that the familiar phone maker will drop its Swedish roots from the brand as well…

This is a discussion for a news. To read the whole news, click here

posted on 05 Dec 2011, 08:56 4

1. HTCiscool (Posts: 449; Member since: 16 Jul 2011)


What exactly was Ericsson doing in the "partnership" From what I can tell, Sony made everything, designed and marketed everything for SE, Ericsson was just riding on their success. i couldn't really care less if it were just Sony.

posted on 05 Dec 2011, 10:53 2

7. -RVM- (Posts: 329; Member since: 19 Oct 2011)


Actually, when the joint venture Sony Ericsson was created, Ericsson was one of the most successful mobile phones manufacturers (alongside Nokia, Motorola and Siemens). Sony was strong in consumer electronics and game consoles etc, but only a minor player in mobile phones. Ericsson is still afaik the biggest telecommunication company, owning a huge amount of communication related patents. Even now, from what i now, SE smartphones are designed in Europe, not in Japan. This move is just part of both companies strategies - Sony is consumer products manufacturing oriented, while Ericsson is more telecommunication services and research oriented.

posted on 05 Dec 2011, 09:01 8

2. arcq12 (Posts: 733; Member since: 13 Oct 2011)


Sony sounds a lot better to me than Sony-Ericsson..

posted on 05 Dec 2011, 10:03 1

4. Muhannad (Posts: 455; Member since: 20 Sep 2011)


You're right, it's better and shorter than "Sony Ericsson Xperia Arc S".

posted on 05 Dec 2011, 09:41 4

3. steelicon (Posts: 309; Member since: 02 Apr 2011)


Here's hoping for the best for Sony!

posted on 05 Dec 2011, 10:15 1

5. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Sony Phone's design are great, no complaint about that. I can only hope they bring decent specs at decent price. However, I doubt Sony will embraced Windows Phone OS as it is in direct competition with their Playstation system. There was a disagreement between Sony and Microsoft over Xbox Live in WP. Xbox Live is Playstation Network competition.
Would think Microsoft would removed Xbox Live in WP just for Sony?

posted on 05 Dec 2011, 16:52

9. stjcripes (Posts: 27; Member since: 31 Mar 2010)


I think if Sony sees a market for a WP product, they can see past this juxtaposition. Perhaps they'll even take advantage of the synchronicity between WP7 and Win7 and extend the Vaio brand to line of WP handsets.

posted on 05 Dec 2011, 10:15

6. jellytime (Posts: 135; Member since: 05 Dec 2011)


doesn't Ericsson make the software to the phones?

posted on 05 Dec 2011, 19:16

10. Paden (Posts: 262; Member since: 07 Jul 2011)


Buuuuut most Xperia phones are pure Android.... Sooo?

posted on 05 Dec 2011, 12:18

8. snowgator (Posts: 3197; Member since: 19 Jan 2011)


Sony seems to be all I'm on making a dent in the mobile markets. This will allow them to focus on that, without having another companies bottom line to worry about. Will be fun to see another high quality player to add to the mix of Samsung,HTC, and Motorola.

posted on 06 Dec 2011, 15:22

11. Gideon751 (Posts: 2; Member since: 14 Oct 2011)


what is Sony going to do with all the Sony Ericsson's phones that are out already?

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