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Sony details its ultra-bright WhiteMagic display tech to make us salivate over the Xperia P

0. phoneArena 08 Mar 2012, 07:40 posted on

We welcome any new tech that increases brightness and reduces power consumption, and WhiteMagic seemingly does both. The Sony Xperia P is equipped with a 4" screen, whose peak brightness reaches the hefty 935 nits...

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posted on 08 Mar 2012, 07:52 3

1. PimpStrong (Posts: 310; Member since: 25 Jul 2011)

This is a major improvement for brightness and energy efficiency but what about black levels and contrast? I can't imagine adding white will help LCDs produce truer blacks like AMOLED can. Impressive though Sony.

posted on 08 Mar 2012, 08:52 5

4. cepcamba (Posts: 717; Member since: 27 Feb 2012)

I think RGBW is the way to go, kudos to Sony for that. I think what they should work on now is how to totally turn off these pixels to produce a true black.

posted on 08 Mar 2012, 09:35 1

5. PimpStrong (Posts: 310; Member since: 25 Jul 2011)

I don't think those moving Crystals will ever completely block the back lighting.

posted on 08 Mar 2012, 09:46

6. cepcamba (Posts: 717; Member since: 27 Feb 2012)

I can actually think of a couple of ways to block the back lighting, but I can't think of a power efficient one.

posted on 08 Mar 2012, 07:56 5

2. andro. (Posts: 1999; Member since: 16 Sep 2011)

I've had this phone hands on recently at a team briefing we had in my store as these phones are launching very soon. It is indeed and impressive screen,the build of the new xperia phones are excellent also. Sonys line up this year is very good

posted on 08 Mar 2012, 08:05 3

3. the_s2 (Posts: 239; Member since: 22 Nov 2011)

Yeah, It shoulda been mentioned, 'this technology, comes with a catch though'. I'd rather stick to amoled panels, and as far as sunlight legibility and black levels is concerned, I think nothing beats ClearBlack tech from good old Nokia.

posted on 09 Mar 2012, 07:48

7. Bangthering_007 (Posts: 36; Member since: 21 Feb 2012)

In fact this is another variation of the PENTILE MATRIX arrangement.

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