To enter the contest, you need to email Sony, telling them what Gold Friday means to you. Send your entry in to email@example.com to win the 24K gold mid-range model. The device offers a bright (935 nits) 4 inch qHD display, a dual-core 1GHz processor and camera on back (8MP) and front (.3MP). It also has that translucent strip near the bottom of the unit, made popular by the Sony Xperia S.
For nothing more than the time it takes you to tap out your contest entry, you could end up with a limited edition Sony Xperia P which is sure to grab everyone's attention when you pull it out of your pocket.
source: Sony (translated) via AndroidCentral