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Sony Mobile moving HQ to Tokyo come October 1st

Posted: , by Victor H.

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Sony Mobile moving HQ to Tokyo come October 1st
Sony’s mobile division has been undergoing a lot of change in the last year or so - first it was the big news that Sony Ericsson becomes only Sony, next the company moved from London to Lund, Sweden, and now the whole division is getting relocated again, this time to Tokyo, Japan, and it seems this will be for good.

The move from Sweden to Japan is expected to take place on October 1st, 2012.

It’s not all that unexpected to see the company switch headquarters as it becomes more centralized in Japan, but what’s interesting is whether its typical Scandinavian flavor and Nordic designs will vanish as well.

source: Xperia blog via GSM Arena

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posted on 09 Jul 2012, 05:17 2

1. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Design in Japan
and Made in China
It is going to be better

posted on 09 Jul 2012, 06:32 2

2. eDiesel (Posts: 141; Member since: 17 Mar 2012)


Hopefully they step up there game. Sony has the potential to dethrone Samsung.

posted on 09 Jul 2012, 08:29

3. AbhiD (Posts: 64; Member since: 06 Apr 2012)


finally..., the move that i have waiting from a long time has just happened!!!
all this means faster development of sony phones due to integration into sony headquarters itself which could result into fulfilling kaz hirai's dream who wanted to cut mobile development time into half of the current one. And this will most probably help sony a lot to kick samsung and apple's a$$............
no more delays that earlier occured "bcoz mobile team in sweden couldn't get the sensors from japenese sony in time" or "they couldn't talk face to face to their team in japan for getting some kind of approval" or any other hindrances that have been part of sony mobile due to having separate HQ's

posted on 09 Jul 2012, 08:30

4. AbhiD (Posts: 64; Member since: 06 Apr 2012)


no matter what others say... but due to those "Lund Sony Mobile teams" sony phones were always damn late to the market resulting in other companies eating up the sony market.
And moreover most of the people have been buying their phones for the sony brand name on them..., not sweden teams or anything else!!!

posted on 09 Jul 2012, 08:32

5. AbhiD (Posts: 64; Member since: 06 Apr 2012)


Sony Ericsson Japanese offices were in this building right besides Sony HQ's in minato:
http://mw2.google.com/mw-panoramio/photos/medium/29948754.jpg

Xperia X10, arc, acro, ray, acro HD were largely designed here. So maybe that's where the Sony Mobile HQ is going to be now.

posted on 09 Jul 2012, 12:18 1

6. Jyakotu (Posts: 818; Member since: 12 Dec 2008)


I think this will be a great move for Sony. Sony has been making some great Android phones lately and their updates to their older phones to Android 4.0 ICS have been timely. If only Sprint would get a Sony Android device. I would buy it in a heartbeat.

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