Sony Ericsson reports 40% drop in sales for latest quarter
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While there were some signs of improvement in the fourth quarter, the past three months resulted in more red ink for Sony Ericsson. The joint venture had a net loss of 167 million Euros ($236 million U.S. Dollars) vs a loss of 187 million Euros ($265 million U.S. Dollars) a year ago. Sales dropped 40% to 1.75 billion Euros from the last three months of 2008 and the number of units sold fell by the same percentage to 14.6 million handsets. That is a 3% gain from the prior quarter, but a 40% drop from the previous year. On the positive side, gross margins increased to 23% from 15% last year and 16% in the third quarter of 2009. Credit goes to tighter cost controls on the part of the joint venture, and the increase in the number of new models rolled out in Q4. Sony Ericsson estimated it owned a 5% share of the cellular market in 2009 and expects to see growth in the industry in 2010.
source: SonyEricsson via Marketwatch
source: SonyEricsson via Marketwatch
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3 Comments
1. Mateo8326 posted on 20 Oct 2010, 01:44 0 0
shyt happens we all dropp at some time it's the beginning of the year launch that new xperia lol
2. artz1986 posted on 22 Jan 2010, 16:30 0 0
They need to fix leaks and getting their phones out on time. SE makes or used to make good products. I had 3 SE's and loved them at some point. The X10 was awesome when we first saw it, but since then, we got wiff of major major devices, and the X10 isn't even out yet. [facepalm]
3. solidkevin (unregistered) posted on 22 Jan 2010, 16:33 0 0
Maybe they should not make phones that lack a 3.5mm jack.....oh and not overprice your phones to ridiculous amounts.
