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Sony Ericsson executive says the company will focus on Android based products

Posted: , by Alan F.

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Sony Ericsson executive says the company will focus on Android based products
Steven Walker, Sony Ericsson's acting head of global marketing, said in an interview that the joint venture is committing itself to the Android OS. Walker commented, "We do think it’s important at this moment in time to focus our external messaging on Android based products. We see the need as an industry to galvanize behind the Android ecosystem to create a strong ecosystem for consumers."

Even with a lineup filled with phones loaded with Google's open source OS, and despite the promise of more to come, Walker did admit that Sony Ericsson is keeping an "open mind toward Windows Phone 7". Walker added, "there is clearly a galvanizing within the industry around Android as a creditable alternative to what’s out there, and we think that’s a good thing."

Sony Ericsson has come under fire by its customers for what appears to be the inability to get its phones updated in a timely fashion. Recently, we reported that the joint venture's current flagship device, the Sony Ericsson Xperia X10, will not be able to receive an upgrade to Android 2.2 which means that the handset will not be able to download the Adobe Flash 10.1 player. Walker said that the inability of the joint venture to upgrade its devices to the latest Android builds was only an important concern to the most "spec savvy" users. Still, Walker did note that Sony Ericsson is releasing a product this quarter that will have Android 2.3 installed and the executive said that the company has learned over the last year how important it is to have the latest operating system software on new Android releases.

Two unreleased handsets have garnered some attention for the company.The Xperia PLAY has captured a buzz with its landscape sliding game controller, and at the CES, the Sony Ericsson Xperia Arc displayed a design that caught the attention of cell phone fans with a casing that tapered in the middle to the thinnest build seen on any current handset, and was the only phone on display at the show that was seen running Android 2.3.

source: AndroidCentral

 

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posted on 17 Jan 2011, 12:47 1

1. ribbonsalmark (Posts: 84; Member since: 06 Jan 2011)


Sony Ericsson maybe able to commit to Android based Product development all it wants. Unless Sony Ericsson is in control of updates and distribution of those update this could really mean absolutely nothing to USA Sony Ericsson customers. Since most of the Sony Ericsson phone base is AT&T this means even if Sony Ericsson was to release an update to 2.4 in the future AT&T could go about blocking the update and allow Sony Ericsson clients to get those updates. Even the current Flag Ship Xperia X10 in the United States X10A under AT&T can get the update to 2.1 making the Sony Ericsson only functioning on Android 1.6. Limiting US users to a lack luster experience and diminished features. In my opinion Sony Ericsson must make a new commitment to the users in the USA by making any update released for any of it handsets controlled by Sony Ericsson and only Sony Ericsson. Much like the PS3 updates are controlled by Sony, those updates can not be blocked by your internet service provider so must the updates released for Sony Ericsson hand helds not be blocked by your wireless service providers.

posted on 17 Jan 2011, 15:29 1

2. cheetah2k (Posts: 844; Member since: 16 Jan 2011)


Its too little too late for most of us.....

posted on 17 Jan 2011, 16:11 1

3. Swisschoc (unregistered)


To little to late,will think very carefully before buying any handset not properly supported by Google. Will never buy a handset again from a company who can't support the hardware not even a Year after purchase.
Anyone who even thinks about buying any Android mobile from Sony Ericsson after this joke needs their head tested, the handset was only released in the 4th quarter last year in America and I think they are still waiting for 2.1.

posted on 17 Jan 2011, 19:03

4. protozeloz (Posts: 5378; Member since: 16 Sep 2010)


concentrating on one main topic sounds like a good idea, hopefully SE last mistakes will help them regain control of themselves... looking forward 2011!!!

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