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Sony Ericsson Xperia arc used to blossom flowers, Sony creates "WhiteMagic" display with twice the brightness

Posted: , by Daniel P.

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Sony Ericsson Xperia arc used to blossom flowers, Sony creates
Sony has created a 3" RGBW display, called "WhiteMagic", whose regular power-saving mode has the brightness at 470 nits, or about the average iPhone 4 one, plus a 1000 nits outdoor mode.

Sony has achieved this by adding a white pixel to the regular RGB arrangement, and optimizing the DSP algorithms for better image. For comparison's sake, the brightest screen on a current smartphone we've heard of is the 700 nits one on the LG Optimus Black.

Sony claims that in regular mode the phone draws half the power of conventional RGB LCD displays. The commercialized prototype is just 3" with VGA resolution for now, so smartphones with this one probably won't be at the high end of Sony Ericsson portfolio, but we hope the Japanese are working on the size and resolution.

Table of Specifications

Screen size 3.0 inches
LCD mode Vistarich™*2, transmissive
Number of display dots 1.23M-dot (640 x RGBW x 480)
Color reproducibility NTSC ratio 60%
Contrast ratio 1000 : 1
Viewing angle Vertical/horizontal160 degrees


Mode
Surface brightness Power consumption
Low power mode'
470 cd/m² 225mW
(Backlight 125mW)
Outdoors mode
1000 cd/m² 400mW
(Backlight 300mW)


In the meantime, as if to remind the world again where it stands with its LCD screens, Sony outed a funny promo for the Sony Ericsson Xperia arc, where the handset is used to make flowers bloom. A few treehugging types placed eight of the phones on a contraption, and cranked the 4.2" Mobile BRAVIA Engine displays over some unsuspecting plants, trying to make them blossom, which they did, and the whole experiment can be seen in the promo video below.

via Engadget & TechCrunch



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posted on 11 Aug 2011, 07:50 3

1. ivanprskalo (Posts: 105; Member since: 09 Dec 2010)


I certainly hope this screen will enter mass production in next year SE models, in various sizes...
This will launch SE back where it belongs!

posted on 11 Aug 2011, 07:59

2. iankellogg (Posts: 155; Member since: 15 Jun 2011)


Isn't this just another form of Pentile matrices? From what I remember about this before is that the color gets fairly washed out but can be very good in high contrast color settings.

posted on 11 Aug 2011, 09:00

3. ryq (unregistered)


arc is a great looking phone. the price is going down now a little bit after just a few months after release just like lg optimus 2x coz i think sales is not doing well. i believe it is the price which is the major factor for its poor sales. and also the lack of secondary camera for video calling.

posted on 11 Aug 2011, 09:06

4. androbuoy (unregistered)


sony has to bump up the pixels from vga to qHD in order to make it commercially feasible.

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