After six successful high and mid-range Walkman phones and about 3 million units sold, it was the right time for Sony Ericsson to introduce a lower-end model, which should help the company increase its shares in that market segment.
The W300 is a quad-band phone with EDGE, 262k color TFT internal and orange colored monochrome external displays. Looking at the design, the W300 and the other just announced Z530 are very similar with the W300 being the first Walkman in clamshell design. A unique design feature of the W300 is a very cool looking Orange music control key placed in the hinge.
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 Z530 | |
W300 and Z530 (last pic)Being a lower-level phone, the W300 lacks mega pixel camera like the W600, and has only 20 MB of internal memory. Nevertheless, a 256 MB of Memory Stick Micro flash is included in the sales package, in addition to the stereo headset.
Overall, Sony Ericsson has done an excellent job in combining design and features. The phone should be very affordable but still bring the Walkman experience to the masses. Expected release is around the end of Q2.
