Something is fishy at Essential as the company loses its third exec in just one month

Bad news for Essential and all fans hoping the startup led by Android founder Andy Rubin would find a worthy place in the smartphone industry. After the successful reveal of its first product, instead of bringing the Essential Phone on the market as quickly as possible, the company kept delaying it.

Then, people started to leave the business, and we're not talking about mid-management, but top executives picked by Andy Rubin to form a formidable team capable of competing with some of the most appealing Android and iOS devices on the market.

At the beginning of the month, Essential lost Brian Wallace, who was VP of marketing. Soon afterward, Andy Fouche, head of communications left the company as well.

Today, Liron Damir, head of UX, announced that he has left Essential to join Google. Damir, former webOS, and Pebble design lead will now be head of Google Home division where it will lead the design team responsible for any products to be released on the market going forward.

Essential announced last week that will finally start shipping its smartphone in the coming weeks. Sadly, the statement is as vague as it gets, so it's impossible to say how many weeks it will take Essential to bring its only product to shelves.