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Snapchat users spend 25 to 30 minutes on the app during an average day

Posted: , by Alan F.

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Snapchat users spend 25 to 30 minutes on the app during an average day
The average Snapchat user spends 25 to 30 minutes a day on the app. This is important information for the messaging app to disseminate since it is trying to monetize itself by raking in advertising dollars. 100 million active users visit Snapchat every day. The app is known for the destruction of messages up to 10-seconds after they are read by the recipient. Snapchat says that of all of those daily visitors to the app, 60% are creating new content every day.

Snapchat feels that it can steal advertisers away from the television networks. One stat that proves that this is a possibility reveals that Snapchat reaches 41% of all 18 to 34-year olds in the U.S. Consider that the top 15 television networks in the U.S. reach only 6% of the same demographic. Last month, Snapchat signed a contract with Nielsen for the latter to track the reach of the messaging app's ads.

The most recent valuation of Snapchat is $10 billion. The app showed unbelievable growth in valuation from $800 million in June 2013 to more than $4 billion just months later. In November 2013 Snapchat reportedly turned down offers for the company of $3 billion by Facebook and $4 billion by Google

source: BusinessInsiders via PCMag

11 Comments
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posted on 27 Mar 2016, 22:23 4

1. zeeBomb (Posts: 1780; Member since: 14 Aug 2014)


Snapchat on Android: Pure sh*t

posted on 27 Mar 2016, 23:22 2

3. Unordinary (Posts: 1163; Member since: 04 Nov 2015)


Dude be nice. They don't like the truth on this site.

posted on 27 Mar 2016, 22:56

2. avishekmukherjee (Posts: 284; Member since: 09 Apr 2015)


Please Give Snapchat some cookie :v

posted on 27 Mar 2016, 23:39

4. GreenMan (Posts: 913; Member since: 09 Nov 2015)


Sure, Snapchat feels that it can steal advertisers away from the television networks, There's a little something in their away... A certain pebble in their shoe:
Adblock!!!

I hate ads in apps. They're hardly relevant, put an unnecessary strain on your data plan and phone resources are are just annoying, specially pop up ones...

IF I'M CHEAP DOESN'T MEAN I LIKE TO FEEL CHEAP...

Hence, I often download app torrents!

Naughty Old man, I know!

But every single penny of my pension is precious to me, one of the many perks of being an old, useless man...

posted on 27 Mar 2016, 23:58 1

5. Arch_Fiend (Posts: 2020; Member since: 03 Oct 2015)


I'm a snapchat user and I use it about twice a week for a total of 10-15 minutes. I do know how the average time spent is so high, because I know people who use it for more than an hour each day.

posted on 28 Mar 2016, 00:52

7. Wiencon (Posts: 1762; Member since: 06 Aug 2014)


I don't have any friends so I don't waste my time on snapchat and on android snapchat is pure sh*t

posted on 28 Mar 2016, 01:56

8. ThePython (Posts: 869; Member since: 08 May 2013)


I guess I'm not an average user with my daily five minutes of Snapchat.

posted on 28 Mar 2016, 06:36

11. iWinAndroBerry (Posts: 28; Member since: 07 Mar 2016)


It's about the same for me, but for my coworker she spends about half her work schedule on it .... and gets paid more than me. :(

posted on 28 Mar 2016, 03:42

10. keithtae (Posts: 341; Member since: 25 Mar 2015)


What snapchat? Everyone of my friends downloaded it and left it in their phones and never touched them again. Lol

posted on 28 Mar 2016, 08:18

12. jonathanalexander9 (Posts: 61; Member since: 04 May 2015)


i download Snapchat because all of my friends use it,but i only snap once a week

posted on 28 Mar 2016, 10:06

13. Astoni (Posts: 649; Member since: 28 Sep 2013)


I spend a good 1-2h a day :( addictive s**t

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