We've mentioned the show on these pages before, back in October when an appearance on Shark Tank propelled a QR reader called Scan to the top of the app charts. On Friday, the product being pitched was a lot less hi-tech, but still interesting for some smartphone users. A couple of female inventors (just noting, not judging) named Kelley Coughlan and Jenn Dees presented their pursecase which is a small purse for smartphones. Not only is it designed so that you can take pictures while the phone is protected by the case, there is a little purse (hence the name) where items can be stored.
The product was originally funded at Kickstarter where the girls met the $35,000 funding goal they were seeking. We should point out that the case is available for the Apple iPhone 4, Apple iPhone 4s and Apple iPhone 5 with a version coming for the Samsung Galaxy S III. The price of the pursecase is $29.
As for the Shark Tank appearance, QVC's Lori Greiner ended up as the Shark taking a bite out of the pursecase despite the fact that she already sells something similar on QVC. Meanwhile, if you're looking for a nifty holiday gift idea for the female iPhone owner in your life, the pursecase could be a great and useful gift to put under the tree this year.
source: KickStarter, pursecase