x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • Searches for the Nokia Lumia 920 surge following release of the wedding day fight ad

Searches for the Nokia Lumia 920 surge following release of the wedding day fight ad

Searches for the Nokia Lumia 920 surge following release of the wedding day fight ad
Late Friday, we showed you the new ad for the Samsung Galaxy S4 that takes the usual shots at the Apple iPhone. But this year, Samsung's commercial isn't the most talked about in the industry. That title is reserved for Microsoft's new ad for Windows Phone, more specifically, for the the Nokia Lumia 920.

Above it all is the Nokia Lumia 920

Above it all is the Nokia Lumia 920

The ad shows a fight breaking out between Apple iPhone 5 users and Samsung Galaxy S4 users at a wedding. At the end of the spot, as the chaos swirls all around them, two calm waiters are each holding the Nokia Lumia 920 as the tagline, "Don't fight-switch," appears on the screen. By making it seem as though Nokia and Windows Phone are both above the fray, the ad makes the Nokia Lumia 920 look as though it is above the childish nonsense that is swirling all around it.

Has the ad done its job? Absolutely. According to data from Google Trends, searches for the Nokia Lumia 920 were at 55% to 60% of peak value (100%) before the ad was released. On April 30th, the day after the ad was released, searches for the flagship Windows Phone reached its peak. Additionally, the ad has now made it on to BrandRepublic's list of the top ten most shared ads at number four. After five days, it has been shared 187,000 times and viewed 3.7 million times.

We've seen the ad on a number of highly rated shows on U.S. television, and even those with only a small understanding of the brand relationships within the industry will understand the message.

source: WMPoweruser

Interest in the Nokia Lumia 920 surged after the ad was released

Interest in the Nokia Lumia 920 surged after the ad was released



 

74 Comments
  • Options
    Close






posted on 04 May 2013, 01:21 48

1. tusshharish (Posts: 342; Member since: 23 Oct 2012)


very funny ad...........

posted on 04 May 2013, 01:32 38

3. KParks23 (Posts: 667; Member since: 13 Oct 2010)


Yeah the samsung guy going weeeee gets me every time!

posted on 04 May 2013, 06:52

32. joey_sfb (Posts: 6335; Member since: 29 Mar 2012)


I hope they could produce a better ad soon. This is like one of those bad Samsung ad.

The tease need to be subtle, a touch of familiarity. Not too out of this world.

This ad is like the Naked Gun episode 500

posted on 04 May 2013, 06:57 13

33. daniel_bargs (Posts: 325; Member since: 27 Nov 2010)


this is the best ad to describe the current situation in the mobile industry! HAHAHA the ad is way toooooo funny!

posted on 04 May 2013, 07:12

35. joey_sfb (Posts: 6335; Member since: 29 Mar 2012)


Agreed that mobile industry is a cut throat business. Still more players will join in and its far from saturation.

The major players in the Chinese market are gearing up for their international launch.

More choices, cheaper phoneset, overall good for the consumer.

http://en.wikipedia.org/wiki/List_of_mobile_phone_makers_by_country

posted on 04 May 2013, 16:14 3

67. akki20892 (Posts: 3902; Member since: 04 Feb 2013)


i like that siri guy, that uncle keep saying "Learn karate"....."karate"

posted on 04 May 2013, 11:23

61. night_elf (Posts: 51; Member since: 02 Apr 2013)


Nice Commercial, all they need to do know is make good Phones!

posted on 04 May 2013, 14:53

65. mafiaprinc3 (Posts: 571; Member since: 07 May 2012)


they alwasy make good phones,microsoft just need to improve the functionality of the os to catch up with other os's.
eg. usb on the go(OTG), hdmi/mhl out, true multi tasking etc

posted on 04 May 2013, 15:54

66. chistoefurpuffer (Posts: 140; Member since: 11 Mar 2013)


It almost is, they need to add HTC fanboys then it'd be pretty accurate

posted on 04 May 2013, 19:09

70. snowgator (Posts: 3602; Member since: 19 Jan 2011)


I know you men the "Naked Gun" reference as a bad thing, but considering the type of ad, and considering in my household the first "Naked Gun" is freaking classic, It is an unintended nod to the home run this spot is.

;)

posted on 04 May 2013, 20:14 1

72. joey_sfb (Posts: 6335; Member since: 29 Mar 2012)


I walk out of the Naked Gun movie. The first and only movie which I did walk out from and I am not alone in the act.

Guess, our culture is not use to the type of humor but I acknowledge that its indeed funny for some people.

No hard feeling. I just say it as I meant it.

posted on 05 May 2013, 03:21 1

73. snowgator (Posts: 3602; Member since: 19 Jan 2011)


Oh, I know it is stupid, low brow comedy. No offense taken.

It is just my kind of stupid, low brow comedy!!

posted on 06 May 2013, 13:35

74. downphoenix (Posts: 3165; Member since: 19 Jun 2010)


It was pretty awesome, loved the part with the Apple fanboy ripping his shirt showing his apple tattoo :)

posted on 04 May 2013, 01:25 20

2. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)


I have to agree with Nokia taking the high road. Much better than the botched release of the L920 with the faked camera pics....

posted on 04 May 2013, 01:35 11

4. HDShatter (Posts: 1021; Member since: 17 Jan 2013)


Nobody wants a windows phone though.

posted on 04 May 2013, 01:42 17

5. mew7946510 (Posts: 55; Member since: 10 Nov 2010)


Don't say that. There are still some who to be "unique". But seriously, Microsoft needs to double time with their work on Windows Phone.

posted on 04 May 2013, 02:00 5

9. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


You will be "sued" by the Nokia fans for saying that! :P

posted on 04 May 2013, 02:19 16

10. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


Seems like you are asking for a gang rape by windows phone fans.

posted on 04 May 2013, 02:37 11

12. Omar-BHR95 (Posts: 184; Member since: 23 Dec 2012)


i have it and i switched from android and soo many people i know are waiting for the next lumia flagship that will have a 10080p screen and a quad core processor ( snapdragon 800 or atleast 600 ) and a camera between 12 mp to 18 mp With OIS AND THOSE PEOPLE HAVE ANDROID AND IOS DEVICES

posted on 04 May 2013, 02:40 4

13. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Yes, it's certainly the high road to wave around the results of a rigged contest as a reason you should buy their phone.

posted on 04 May 2013, 02:41 9

14. Timmehor (Posts: 599; Member since: 09 Mar 2013)


I'm in.

posted on 04 May 2013, 08:21 2

48. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Soon, you will see many people using Lumia's in Europe, you'll see.......

Who knows the future?

posted on 04 May 2013, 04:44 1

21. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


As with before, thumbing me down doesn't erase the truth. Just keep an eye on Microsoft and Ben Rudolph's Twitter feed next time Laptop or some other online site posts a poll about which phones are best. Smartphone Madness was a particularly egregious example, with all of the finalists somehow being Windows Phones. Impossible result without the incessant plugging from MS and their ilk.

posted on 04 May 2013, 05:52 2

30. Omar-BHR95 (Posts: 184; Member since: 23 Dec 2012)


1080p* sorry

posted on 04 May 2013, 07:24 2

37. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Very true™

No one, hardly i've seen any one with a handset™

posted on 04 May 2013, 07:30 3

38. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


But Wp8 users and fans don't need these Android specs on there Nokia device! it runs smooth even on 512Ram, so now they want Androids specs™

How such in denial all those®

posted on 04 May 2013, 07:35 1

39. -box- (Posts: 3991; Member since: 04 Jan 2012)


They may or.may not be rigged, but if we're fair, Microsoft isn't the first -nor will it be the last- to have seemingly or actually rigged results. Iphones were having that (dis)honor not long ago, as do apple computers, Ferrari does it for comparisons for magazines and automotive TV/internet shows, as has gm and Toyota on occasion off the top of my head, Ford loses ratings because its customers can't figure out how to use a touchscreen interface, etc etc etc

posted on 04 May 2013, 08:04 5

45. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


In India, you can see many people using Nokia Lumias, if you don't know anything, don't comment.

And seems like you are also asking for a gang rape by Windows Phone fans.

TROLL, go poop yourself™

posted on 04 May 2013, 08:13 4

47. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


But Nokia is known good in Asia, not in Europe™

I've never seen any one with Lumia phones, very rare™

Apple, Samsung, Sony Htc are commonly seen, not Nokia™

posted on 04 May 2013, 08:33 1

50. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


I don't think so, Nokia coming back, a dream come true™

Want to comment? Please login or register.

Latest stories