While Sculley answered that it would not be a compromise to broaden the product line, he also doesn't see Apple offering a $100 phone. Instead, he envisions the company instead working to improve its top-shelf model. Comparing Apple to car maker BMW, Sculley says that Apple doesn't go after low-price buyers. The former Pepsi executive says that Apple's installed base would buy a higher-priced phone with a bigger screen.
While pointing out that he doesn't have inside information, Apple's former CEO said that with the smartphone industry maturing, we could see a wearable device from Apple. The company has been filing for the iWatch trademark in different countries around the world.