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Sculley: Jobs considered Apple phone as early as 1984

Posted: , by Alan F.

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Sculley: Jobs considered Apple phone as early as 1984
Former Apple CEO John Sculley said that the late Steve Jobs was considering a Mac phone as early as 1984. That was the same year that Apple released its first Macintosh computer. Sculley left Apple in 1993 and now runs Sculley Brothers, a firm that invests in entrepreneurs. He was asked during a television interview whether the rumored low-cost Apple iPhone would "compromise" the vision that Jobs had for his iconic smartphone.

While Sculley answered that it would not be a compromise to broaden the product line, he also doesn't see Apple offering a $100 phone. Instead, he envisions the company instead working to improve its top-shelf model. Comparing Apple to car maker BMW, Sculley says that Apple doesn't go after low-price buyers. The former Pepsi executive says that Apple's installed base would buy a higher-priced phone with a bigger screen.

While pointing out that he doesn't have inside information, Apple's former CEO said that with the smartphone industry maturing, we could see a wearable device from Apple. The company has been filing for the iWatch trademark in different countries around the world.

source: Forbes

17 Comments
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posted on 29 Jul 2013, 04:02 23

1. mss1988 (Posts: 29; Member since: 19 Apr 2012)


Jobs also invented wheel back in prehistory era. :P

posted on 29 Jul 2013, 05:28 7

7. Nathan_ingx (Posts: 3012; Member since: 07 Mar 2012)


Yeah, the iWheel right? Attached to the iCart.

posted on 29 Jul 2013, 07:02 2

9. good2great (Posts: 1039; Member since: 22 Feb 2012)


lmfao!!! funniest comment in awhile.

posted on 29 Jul 2013, 07:19 2

10. jaytai0106 (Posts: 1279; Member since: 30 Mar 2011)


This is just funny :P Who wasn't thinking about the future? The problem is just is the technology there yet or not. Talking about what Jobs wanted to do in the past is just a laughing stock

posted on 30 Jul 2013, 08:19

17. linaresx (Posts: 84; Member since: 13 Jun 2013)


Not the wheel just the curves on the wheel.

posted on 29 Jul 2013, 04:06 2

2. joey_sfb (Posts: 2916; Member since: 29 Mar 2012)


Thank God it does not happen can anything imagine Apple start suing Motorola brick phone and every one now must use either iBrick Phone or nothing...

posted on 29 Jul 2013, 04:27 12

3. aryanfr1 (Posts: 47; Member since: 24 Jan 2013)


Jobs considered demoracts and republican
Jobs considered Teleporting device
Jobs considered Viagra
Jobs considered Barack Obama
Village Idiots
But did jobs also knew that he was going to have cancer from so called his invention "foolish people"

posted on 29 Jul 2013, 04:40 7

4. kostas12ldb (Posts: 51; Member since: 18 Feb 2013)


If there was no iPhone, we would have been stuck with Windows Mobile 6.1
Do not forget that Apple started the fire of "powerful" handsets, so please try not to throw it at ppl like Steve Jobs, who was a great mind (not inventor, but extremely visionary).
This comment comes from someone who owns an SGS4, but respects them all.

posted on 29 Jul 2013, 05:27 1

6. Daftama (Posts: 563; Member since: 03 Nov 2012)


You have done nothing different than the original person I have s4 I give it to jobs not Apple if it wasn't for Jobs Apple would be history even though they were the first all touch smart phone palm term and others where but Apple did what many tried and failed was that fire they created something simple made it great other followed and are making it better... Its time to step it up. As much as I hate Apple iPhone love the mac and ipad hate the iphone... But they deserve it for they started n if Sammy is copping who well let it be as long as it better and works and Apple copping them or Nokia copping or note or LG oh well let then better for the consumers idiots argue about a phone like they r the cep of the company

posted on 29 Jul 2013, 06:24 2

8. aryanfr1 (Posts: 47; Member since: 24 Jan 2013)


You are correct that Steve Jobs should not be mocked but I am mocking those who waana gain attention from unwanted primitive thoughts.I was a previous iPhone owner until galaxy S4. And for me I have a clear vision for my gadgets as in high end Phone its Android and for a Tablet its "iPad"

posted on 29 Jul 2013, 08:30 1

12. darkkjedii (Posts: 11283; Member since: 05 Feb 2011)


Well said. Best post yet, and most mature by far.

posted on 29 Jul 2013, 04:51 2

5. SIGPRO (Posts: 446; Member since: 03 Oct 2012)


Yes sure! Keep dreamin apple!

posted on 29 Jul 2013, 07:29 1

11. cdgoin (Posts: 367; Member since: 28 Jul 2010)


I am sure he along with Al Gore invented the internet too. what a load of complete BS.

posted on 29 Jul 2013, 09:07 3

13. XperiaFanZone (Posts: 1300; Member since: 21 Sep 2012)


Now make an article about CEO of other companies who considered making a phone. Thanks

posted on 29 Jul 2013, 09:34 4

14. DonkeySauce (Posts: 158; Member since: 03 Dec 2011)


Who cares about Sculley's opinion. He almost drove Apple out of business. Next, an interview with Gary Forsee.

posted on 29 Jul 2013, 13:10

15. Jeromeo (Posts: 135; Member since: 11 Jan 2010)


BMW doesn't go after low price buyers?! Explain the 1 Series!

posted on 29 Jul 2013, 18:18

16. roscuthiii (Posts: 1801; Member since: 18 Jul 2010)


Analogous to a BMW, eh? Well, as a previous owner of a BMW I would hope not.
It was pretty and came with a high price tag... It was the ultimate driving machine. (When it worked.) Nothing but electrical and mechanical issues.

Back on topic though, the word "considering" has different connotations. Are we talking an idea? A concept sketch? Or, a fully fleshed out design?

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