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Sculley: Apple must learn how to profit from $100 smartphone

Posted: , by Alan F.

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Sculley: Apple must learn how to profit from $100 smartphone
Former Apple CEO John Sculley is throwing his 2 cents into Apple's current position. Sculley says that the company needs to be able to adapt to a new reality of profiting from $100 smartphones. Sculley says that Apple must squeeze as much as possible from its supply chain to bring costs down. At the same time, he said that current Apple CEO Tim Cook is the right man for the job at the right time because of his expertise in the supply chain.

Lured to Apple from Pepsi in 1983 by Steve Jobs, Sculley called Apple rival Samsung "an extraordinarily good competitor," and added that "the differentiation between a Samsung Galaxy and an iPhone 5 is not as great as we used to see." The former Apple CEO made his comments while speculation has reignited that Apple is working on a low priced, entry-level version of the Apple iPhone.  

source: WashingtonPost via SlashGear

17 Comments
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posted on 15 Jan 2013, 08:49 11

1. wildcard (Posts: 65; Member since: 15 Jan 2013)


do not worry is going down l hope so LoL

posted on 15 Jan 2013, 08:54 3

2. gmracer1 (Posts: 646; Member since: 28 Dec 2012)


So does this mean they would have to drop the lowercase 'i' from 'iPhone?' Cause ya know...that 'i' has a lot of value and totally revolutionizes the word 'phone' -.-

posted on 15 Jan 2013, 09:16 2

3. Nathan_ingx (Posts: 3013; Member since: 07 Mar 2012)


There should be someone like him in the Apple tree.
But wait, a $100 smartphone?? ...that's not worth an 'Apple'...even if it's the most affordable iPhone. /s
By the way, which Samsung Galaxy is he comparing to the iPhone 5?

posted on 15 Jan 2013, 09:40 4

4. TrainFromUkraine (Posts: 63; Member since: 26 Mar 2012)


Sculley: Apple must learn how to profit from $100 smartphone

Says the guy who almost destroyed Apple.

posted on 15 Jan 2013, 12:01

8. tedkord (Posts: 4952; Member since: 17 Jun 2009)


You beat me to it. Why world anyone care what this Nimrod thinks about Apple, her dragged them to their lowest point ever. (Of course, he did very well financially as he drove Apple into the dirt.)

posted on 15 Jan 2013, 13:02 2

12. Droid_X_Doug (Posts: 5869; Member since: 22 Dec 2010)


There is a reason why Sculley is no longer at Apple. He lead the race to the bottom then and he wants to lead a new race to the bottom now.

Maybe he and Forstall can start a company that consults on how not to run a business - just do ANYTHING other than what they recommend.

posted on 15 Jan 2013, 09:41 1

5. dan86 (Posts: 298; Member since: 17 Mar 2012)


Arrogant Apple is determined not to learn from its mistakes. Poor luck as the share prices continues to fall.

posted on 15 Jan 2013, 10:24 1

6. donfem (Posts: 552; Member since: 30 Mar 2011)


As exclusivity is the core of apple products, low pricing will definitely harm the "class" conscious users.

posted on 15 Jan 2013, 12:02

9. tedkord (Posts: 4952; Member since: 17 Jun 2009)


Perceived exclusivity.

posted on 15 Jan 2013, 11:22

7. g2a5b0e (Posts: 2379; Member since: 08 Jun 2012)


I don't understand why Apple "must" do anything different at this point. They are still taking home more profit in the mobile industry than everyone else combined. I don't see what good releasing a cheaper iPhone would do them.

posted on 15 Jan 2013, 12:07 1

10. tedkord (Posts: 4952; Member since: 17 Jun 2009)


Those profits are dropping, the iphone 5 by most indications isn't the seller that the older models were. Businesses that wait to react suffer. Look at RIM.

Companies that dint listen to the market and adjust from there do so at their own peril.

That said, Sculley is a retard who almost destroyed Apple when he ran it, so his suggestions should be taken with one grain of NaCl.

posted on 15 Jan 2013, 12:09

11. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Oh yea Tim Cook is having brainstorming sessions from Goophone executives on how to profit from $100 phones :)

posted on 15 Jan 2013, 15:17

14. tedkord (Posts: 4952; Member since: 17 Jun 2009)


Tim could learn alloy a lot from Google. Like how to advance an OS, rather than release the same product for 7 years.

posted on 15 Jan 2013, 15:14

13. Fruitpoop (Posts: 34; Member since: 27 Dec 2012)


The difference between a samsung galaxy and iphone 5 is GREAT. Apple has a lot to catch up.

posted on 15 Jan 2013, 17:20

15. lyndon420 (Posts: 1769; Member since: 11 Jul 2012)


They have to worry about more than just making a +/- $100 iphone. They also need to find a way to make them cool for the kids again, which will be hard to do I bet.

posted on 15 Jan 2013, 19:07

16. downphoenix (Posts: 2357; Member since: 19 Jun 2010)


If there's one thing Apple has learned, its to not listen to this guy that took the #1 (at the time) PC company in the world and nearly bankrupted them to where they had to get Steve Jobs into coming back to clean up his mess.

Imagine what things would be like nowadays if Jobs said no LOL.

posted on 16 Jan 2013, 08:12

17. microsoftnokiawin (Posts: 971; Member since: 30 Mar 2012)


the way i see it apple is fine by selling their older phones such as the 3gs and 4 as mid range phones works fine they need to concentrate on what's coming out ahead

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