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Santa loves Siri ad considered the most effective U.S. spot of the holiday season

Posted: , by Alan F.

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Santa loves Siri ad considered the most effective U.S. spot of the holiday season
According to Ace Metrix, a company that analyzes the effectiveness of television advertising, Apple's spot showing Santa using Siri was called the most effective commercial of the season in the States. We recently reported on the ad, showing how Santa asked Siri for directions, weather conditions, info on his new email and a look at his 3.7 billion appointments. If you missed the story, we will allow you this one indiscretion as we have posted the ad one more time, below.

The ad carried the Cupertino based firm ahead of some other companies that are known for their holiday ads such as Pillsbury, Coca-Cola and Nintendo. Out of a perfect score of 950, the Apple iPhone 4S ad scored 652 in a scoring system that measures "ad creative effectiveness based on viewer reaction to national TV ads.” That score was 8% higher than the average received by other ads in the tech category.

While ads for Apple products have not reached the point where they make viewers cry, the tech giant is known for some of its spots over the years including the famous 1984 Mac ad from the Super Bowl, the Think Different ads and the original Apple iPhone Hello spot. Ironically, the late Steve Jobs originally hated the Think Different campaign although the late Apple co-founder eventually had a change in heart.

Ace Metrix's scores come from randomly selected viewers, which it says are "representative of the U.S. TV viewing audience."

source: GigaOM via MobileSyrup

26 Comments
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posted on 23 Dec 2011, 17:58 10

1. biophone (Posts: 1893; Member since: 15 Jun 2011)


We all know apple has great advertising

posted on 26 Dec 2011, 15:13

24. downphoenix (Posts: 2267; Member since: 19 Jun 2010)


Yep, they couldn't have herded so many millions of sheep without it.

posted on 23 Dec 2011, 18:46 8

2. RORYREVOLUTION (Posts: 2927; Member since: 12 Jan 2010)


Santa Hates Poor Kids.

posted on 23 Dec 2011, 18:56 4

3. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


LMAO!!

posted on 23 Dec 2011, 20:21 2

7. xiobnb (Posts: 74; Member since: 11 Nov 2011)


lol ....

posted on 24 Dec 2011, 04:19

12. ILikeBubbles (Posts: 300; Member since: 17 Jan 2011)


Ray William Johnson is amazing.

posted on 24 Dec 2011, 09:23 1

18. irvinkeith (Posts: 54; Member since: 27 Jan 2010)


LOL i died

posted on 27 Dec 2011, 08:01

25. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


lmao.

posted on 23 Dec 2011, 19:17 2

4. bbstorm2435 (Posts: 37; Member since: 21 Oct 2009)


Oh only 3.7 billion appointments? Jeez that leaves a lot of naughty people who aren't getting anything.

posted on 23 Dec 2011, 23:09

9. Joshing4fun (Posts: 1044; Member since: 13 Aug 2010)


Are you forgetting non-christians? I think you are. The more important thing is how young and perfect his hands look for a 300 year old guy! (or something like that).

posted on 24 Dec 2011, 08:23 3

14. atheisticemetic (Posts: 377; Member since: 18 Dec 2011)


why even mention religion in this article...i thought we were talking about phones

posted on 24 Dec 2011, 10:46 1

19. Joshing4fun (Posts: 1044; Member since: 13 Aug 2010)


Umm because we were talking about santa and this whole commercial is about christmas and the first part of CHRISTmas is ah nevermind. Some people...

posted on 28 Dec 2011, 09:27

26. atheisticemetic (Posts: 377; Member since: 18 Dec 2011)


we were talking about Santa, not Christ. I'm quite aware of the prefix in CHRISTmas, but all belief systems can still give gifts

get a clue....

some people

posted on 23 Dec 2011, 19:24 2

5. protozeloz (Posts: 5369; Member since: 16 Sep 2010)


It is a really Good commercial. As expected

posted on 23 Dec 2011, 20:17

6. sinple (Posts: 98; Member since: 04 Nov 2011)


not all place has a data connection for siri to work!

posted on 23 Dec 2011, 20:48 3

8. Paden (Posts: 262; Member since: 07 Jul 2011)


There's a fat old man who travels 600 miles per second by a reindeer powered sleigh and you're questioning the data connection?

"There are approximately two billion children (persons under 18)
in the world. However, since Santa does not visit children of
Muslim, Hindu, Jewish or Buddhist (except maybe in Japan)
religions, this reduces the workload for Christmas night to 15%
of the total, or 378 million (according to the population
reference bureau). At an average (census) rate of 3.5 children
per household, that comes to 108 million homes, presuming there
is at least one good child in each. Santa has about 31 hours of
Christmas to work with, thanks to the different time zones and
the rotation of the earth, assuming east to west (which seems
logical). This works out to 967.7 visits per second. This is to
say that for each Christian household with a good child, Santa
has around 1/1000th of a second to park the sleigh, hop out, jump
down the chimney, fill the stocking, distribute the remaining
presents under the tree, eat whatever snacks have been left for
him to get back up the chimney into the sleigh and get onto the
next house.

Assuming that each of these 108 million stops is evenly
distributed around the earth (which, of course, we know to be
false, but will accept for the purposes of our calculations), we
are now talking about 0.78 miles per household; a total trip of
75.5 million miles, not counting bathroom stops or breaks. This
means Santa's sleigh is moving at 650 miles per second or 3,000
times the speed of sound. For purposes of comparison, the fastest
man made vehicle, the Ulysses space probe, moves at a poky 27.4
miles per second, and a conventional reindeer can run (at best)
15 miles per hour.

The payload of the sleigh adds another interesting element.
Assuming that each child gets nothing more than a medium sized
LEGO set (two pounds), the sleigh is carrying over 500 thousand
tons, not counting Santa himself. On land, a conventional
reindeer can pull no more than 300 pounds. Even granting that the
"flying" reindeer can pull 10 times the normal amount, the job
can't be done with eight or even nine of them - Santa would need
360,000 of them. This increases the payload, not counting the
weight of the sleigh, another 54,000 tons, or roughly seven times
the weight of the Queen Elizabeth (the ship, not the monarch).

A mass of nearly 600,000 tons traveling at 650 miles per second
creates enormous air resistance this would heat up the reindeer
in the same fashion as a spacecraft re-entering the earth's
atmosphere. The lead pair of reindeer would adsorb 14.3
quintillion joules of energy per second each.

In short, they would burst into flames almost instantaneously, exposing the reindeer behind them and creating deafening sonic booms in their wake. The entire reindeer team would be vaporized within 426 thousandths of a second, or right about the time Santa reached
the fifth house on his trip."

Love that quote.

posted on 24 Dec 2011, 04:20

13. ILikeBubbles (Posts: 300; Member since: 17 Jan 2011)


what's it from?

posted on 25 Dec 2011, 15:11

22. networkdood (Posts: 6250; Member since: 31 Mar 2010)


Well, if you are a Sprint customer then, yes, Siri will not be available.

posted on 24 Dec 2011, 01:24 1

10. Ikvnik (Posts: 14; Member since: 01 Dec 2011)


Good one, I suggest santa uses nokia maps and nokia drive, far more efficient.
Santa: show me Abuja in Nigeria
Siri: I don't know what you're talking about old man.

posted on 25 Dec 2011, 13:47

20. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


lol like nokiasoft phones have anything close to siri... i love nokia but tellme just doesnt cut it...

posted on 24 Dec 2011, 01:28 2

11. Ikvnik (Posts: 14; Member since: 01 Dec 2011)


He has to deliver these gifts all over the world, remember, nokia's navigation service covers far more countries than siri. Somebody explain to me how he's gonna achieve this with siri...... except if he wants to give gifts to only americans this year

posted on 24 Dec 2011, 08:27 1

15. atheisticemetic (Posts: 377; Member since: 18 Dec 2011)


the best part about the commercial is the small text saying "sequences shortened".....

now if only the Tmobile girl could have been Miss' Claus? ;)

posted on 24 Dec 2011, 08:33

16. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


@Paden
Nice comments bro, with amazing details (@_@)

posted on 24 Dec 2011, 09:09

17. joseg81 (Posts: 164; Member since: 15 Jul 2011)


ur all forgetting one thing Santa don't exist.....n he'd b a douche bag conformist if he did n he used that phone.

posted on 25 Dec 2011, 13:48

21. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


somones gettin coal in their stocking..

posted on 25 Dec 2011, 15:12

23. networkdood (Posts: 6250; Member since: 31 Mar 2010)


If you have to use Santa to sell your product, then you know something is not right. Santa is not owned by a company, but if he were real he would be suing companies, such as APPLE, for misuse of his likeness.

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