When you get the chance to use a Samsung Galaxy S7 or Galaxy S7 edge, head to the camera app settings, where you'll find a feature called 'Motion photo'. With the feature activated, the phone will take a few extra photos each time you capture a still. While these additional photos will not be displayed in the gallery, users can tap the original photo to view a short GIF that contains several photos taken before the actual photo.
One notable difference between Apple's Live Photos and Samsung's Motion Photo is that the Apple system takes additional photos both before and after the original image while Samsung's implementation only focuses on the moments before the image capture.
Given that this is far from being a make-or-break feature, it's not surprising that Samsung doesn't spend its effort marketing it. Other details about the Samsung Galaxy S7 and Galaxy S7 edge cameras carry far greater importance. Among these, the highlights are the extra-large pixels and the Dual Pixel autofocus technology.