is up to announcing a new phone really soon. Its “Unpacked” site is now featuring a big countdown timer that indicates the exact time remaining until the official launch. The whole thing looks to be pretty nice an event – a multi-layered box, containing the “top-secret” handset will be passed between people in London, Dubai and Singapore simultaneously. Each day one layer of the box will be removed by a participant (who thus wins the new phone) and on June 15
, the final layer will be removed, revealing the handset. One lucky guy will also get the grand prize of $5,000. Alright, now we are talking! Obviously, Samsung knows how to build hype and that’s certainly a nice way to “unpack” a new phone before the world. So, what do you think? Which will be the “top-secret” handset? We doubt this will be the new Giorgio Armani
though, as Microsoft’s name is nowhere to be seen on the site and the event would have been in Italy instead...
Stay tuned though, as the manufacturer will reveal the specifications of the handset on June 5.