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Samsung takes a bite of the Apple with two new ads

Samsung takes a bite of the Apple with two new ads
Remember the good old days when Samsung made fun of those Apple fans waiting on line for the next iteration of the Apple iPhone? Ah, life was simpler then as Samsung's ad team created characters like the Barista, the Apple fan who was too creative for the Samsung Galaxy S II. Now, Samsung has a couple of new spots that make fun of both the Apple iPad Air and the Apple iPhone 5s.

The first spot takes Apple's iconic pencil ad for its top of the line tablet, and turns it around to show off the new Samsung Galaxy TabPRO 10.1. "And would you look at that, the Galaxy Tab even does multitasking," says the off-screen announcer. The ad shows off the thinner footprint and higher-resolution screen on the Samsung slate.

The second ad features Miami Heat superstar LeBron James and compares the Samsung Galaxy Note 3 with the Apple iPhone 5s. The off-screen announcer notes (no pun intended, really) that the larger, higher-resolution screen on the Note makes LeBron's slam dunks look better. And then there is the S Pen. "No S Pen hidin' in this other phone. Believe me, I've checked." And this is where Samsung shows us some of the things you can do with the S Pen and the Galaxy Note 3. Comparing the Samsung Galaxy Note 3 to the Apple iPhone 5s "is a serious mismatch," says the announcer.

We're pretty sure that you are going to see these new spots on television quite a bit in the weeks ahead. But before you do, you can see them right now by clicking on the videos below.


source: Samsung (1), (2) via AndroidAuthority

68 Comments
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posted on 19 Feb 2014, 12:12 31

1. Malki (Posts: 68; Member since: 20 Feb 2013)


Nice one Samsung :D

posted on 19 Feb 2014, 13:59 3

25. james004 (Posts: 486; Member since: 15 May 2013)


Samsung got some deep pocket when it comes to marketing.

posted on 19 Feb 2014, 16:41 5

36. Mxyzptlk (Posts: 14191; Member since: 21 Apr 2012)


Too bad they don't have deep pockets in the quality control department.

posted on 19 Feb 2014, 17:56 14

39. joey_sfb (Posts: 6010; Member since: 29 Mar 2012)


Why? You not happy with the iPhone made by Samsung. LOL!

posted on 19 Feb 2014, 20:57 3

53. lyndon420 (Posts: 4559; Member since: 11 Jul 2012)


Good one. I'm pretty sure apple manufactures their aluminum unibodies (but I could be wrong), but with the majority of their parts made by competitors and then put together at foxconn...exactly where does the quality control come in?

posted on 19 Feb 2014, 14:21 7

28. SuperAndroidEvo (Posts: 4857; Member since: 15 Apr 2011)


I really like it. I really do. Just show what the phones can do & let the people decide.

Can't go wrong there...

+1

posted on 19 Feb 2014, 21:42

57. Jeradiah3 (Posts: 1046; Member since: 11 Feb 2010)


definitely cant go wrong with that commercial lol.

posted on 19 Feb 2014, 21:33 1

56. Daftama (Posts: 619; Member since: 03 Nov 2012)


Haha haha I can't stop laughing about the first one... And serious miss match hahha

posted on 20 Feb 2014, 05:44

64. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)


correct me if I'm wrong but Microsoft has already made several ad about the two things at one concept liker here for example here's on of many:
http://www.youtube.com/watch?v=ygBOcj0Vb_A

posted on 19 Feb 2014, 12:13 5

2. androiphone20 (Posts: 1654; Member since: 10 Jul 2013)


Sammy is out of marketing ideas (some of last year's ads were borderline too cheesy), so its back to the drawing board. I believe they generate tons of revenue from ads like these, clearly the foldable displays failed to make up for this year's hype so they turned to the old trick in the book Microsoft-style.

posted on 19 Feb 2014, 13:22 17

18. networkdood (Posts: 6330; Member since: 31 Mar 2010)


so, showing off what a device can do that an Apple device cannot do is old? Nothing wrong with honestly, unlike Microsoft and their ads...I love the ads that show how you can transfer data by touching phones, or when the guy is playing a game alongside the tiny iphone...obviously, people do want bigger phones - very relevant ads - or the ad where the iCult was in line waiting to buy their device....that was hilarious...

posted on 19 Feb 2014, 13:40 1

20. androiphone20 (Posts: 1654; Member since: 10 Jul 2013)


no, no you're totally right, totally

posted on 19 Feb 2014, 14:01 4

26. tedkord (Posts: 12228; Member since: 17 Jun 2009)


Oldest trick in the book. "I'm a Mac. I'm a PC."

posted on 19 Feb 2014, 12:14 5

3. Liveitup (Posts: 1798; Member since: 07 Jan 2014)


The next big thing is here?, more like the next big thing inspired by Windows is here.

posted on 19 Feb 2014, 13:38 3

19. tech2 (Posts: 3476; Member since: 26 Oct 2012)


How ?

posted on 19 Feb 2014, 15:28 2

34. good2great (Posts: 1042; Member since: 22 Feb 2012)


the slide over menu while the movie was playing... windows 8 sir.

posted on 19 Feb 2014, 16:22 5

35. tech2 (Posts: 3476; Member since: 26 Oct 2012)


Firstly, that was multi tasking menu and not opened apps list like windows.

Even if it is how is that a Windows only feature ?! As far as I know its been there since Galaxy Note which was released over 2 years ago.

By your logic even the android notification bar which can be accessed during video playback is copied.

posted on 20 Feb 2014, 05:46

65. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)


yeah but windows tablets advertised that feature 1st microsoft made quite a number of apps advertising it make it look like so that ad looks like a rip off with all due respect

posted on 20 Feb 2014, 07:09

66. tech2 (Posts: 3476; Member since: 26 Oct 2012)


Re-watch the ad. The point of advertisement is 'multi tasking apps' and not 'multi-tasking menu' itself.

Going by your thinking, notification bar in WP8.1 is android rip-off too, isn't it ?!

posted on 22 Feb 2014, 03:19

68. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)


i'm talking about the ad idea it's a rip off not the features themselves

posted on 19 Feb 2014, 12:15 1

4. androiphone20 (Posts: 1654; Member since: 10 Jul 2013)


Crap, Alan you were taking too long with this article :P (the ads were funny though)

posted on 19 Feb 2014, 12:17 1

5. Doakie (Posts: 2107; Member since: 06 May 2009)


I'm pretty sure the Barista dude was too creative for the Galaxy S3 not the S2.

posted on 19 Feb 2014, 12:24 2

6. jesuskz (Posts: 5; Member since: 05 Nov 2011)


The first one was much better the second one just tried too hard.

posted on 19 Feb 2014, 12:36 5

7. Carlitos (Posts: 520; Member since: 23 Oct 2011)


Great ad Samsung. Both were pretty good. Shatter that idea from iPhone users minds that they have the best and the greatest.

posted on 19 Feb 2014, 12:49 3

10. rawbow (Posts: 428; Member since: 30 Mar 2012)


Its only in the mind of Apple haters believe me :D
iPhone users such as myself believe that nothing beats the ecosystem and design of Apple/iPhone, thus the utility :)

posted on 19 Feb 2014, 13:14 9

13. networkdood (Posts: 6330; Member since: 31 Mar 2010)


Hey, must be nice to be brainwashed - there is that over hyped word again - ecosystem - yeah, you just stay in your closed ecosystem while others play in an open one...

posted on 19 Feb 2014, 13:55 4

24. vincelongman (Posts: 4575; Member since: 10 Feb 2013)


Yea, I ran away from their closed ecosystem, and got a Nexus 5 (Still use iTunes though)
I've never looked back since, don't miss anything, so much better apps on android.

posted on 19 Feb 2014, 17:02 2

38. Diezparda (Posts: 874; Member since: 23 Oct 2013)


ah iTunes, for me it's the only downside features that Apple has. Is it necessary to use iTunes all the time to upload most content to your device? (well i'm using iDevice since 4 years ago, and i hate iTunes) it take twice amount of time just to tranfering data and unlucky me it crashes all the time and all my library suddenly become empty out of nowhere (it happen a lot). Not to mention sometimes it won't sync the data...

Android drag and drop is true simplycity.

posted on 19 Feb 2014, 19:14 2

46. vincelongman (Posts: 4575; Member since: 10 Feb 2013)


Yep, iTunes syncing is one of the main reasons I got sick of iOS, it was too slow and constantly had problems like missing songs/album art and crashes.
Now I've moved mostly to Foobar.

posted on 19 Feb 2014, 19:32 1

47. Diezparda (Posts: 874; Member since: 23 Oct 2013)


thanks man for being honest, it's not like i am hater i'm using iPod 4&5th and an iPad 4 right now but i'm not a blinded fans who is willingly to defend a brand for no reason.

Android apps ecosystem is not far behind iOS apps ecosystem, but iOS has better selection for tablet optimized apps based on my experionce (i'm using a note 10.1 n8000 before) and kinda not satisfied but if you had smaller tablet like Nexus 7 which in my opinion is the best & most valuable small tablet it's not a big deal.

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