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Samsung takes a bite of the Apple with two new ads

Posted: , by Alan F.

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Samsung takes a bite of the Apple with two new ads
Remember the good old days when Samsung made fun of those Apple fans waiting on line for the next iteration of the Apple iPhone? Ah, life was simpler then as Samsung's ad team created characters like the Barista, the Apple fan who was too creative for the Samsung Galaxy S II. Now, Samsung has a couple of new spots that make fun of both the Apple iPad Air and the Apple iPhone 5s.

The first spot takes Apple's iconic pencil ad for its top of the line tablet, and turns it around to show off the new Samsung Galaxy TabPRO 10.1. "And would you look at that, the Galaxy Tab even does multitasking," says the off-screen announcer. The ad shows off the thinner footprint and higher-resolution screen on the Samsung slate.

The second ad features Miami Heat superstar LeBron James and compares the Samsung Galaxy Note 3 with the Apple iPhone 5s. The off-screen announcer notes (no pun intended, really) that the larger, higher-resolution screen on the Note makes LeBron's slam dunks look better. And then there is the S Pen. "No S Pen hidin' in this other phone. Believe me, I've checked." And this is where Samsung shows us some of the things you can do with the S Pen and the Galaxy Note 3. Comparing the Samsung Galaxy Note 3 to the Apple iPhone 5s "is a serious mismatch," says the announcer.

We're pretty sure that you are going to see these new spots on television quite a bit in the weeks ahead. But before you do, you can see them right now by clicking on the videos below.


source: Samsung (1), (2) via AndroidAuthority

68 Comments
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posted on 19 Feb 2014, 12:12 31

1. Malki (Posts: 67; Member since: 20 Feb 2013)


Nice one Samsung :D

posted on 19 Feb 2014, 13:59 3

25. james004 (Posts: 486; Member since: 15 May 2013)


Samsung got some deep pocket when it comes to marketing.

posted on 19 Feb 2014, 16:41 5

36. Mxyzptlk (Posts: 4167; Member since: 21 Apr 2012)


Too bad they don't have deep pockets in the quality control department.

posted on 19 Feb 2014, 17:56 14

39. joey_sfb (Posts: 3245; Member since: 29 Mar 2012)


Why? You not happy with the iPhone made by Samsung. LOL!

posted on 19 Feb 2014, 20:57 3

53. lyndon420 (Posts: 1785; Member since: 11 Jul 2012)


Good one. I'm pretty sure apple manufactures their aluminum unibodies (but I could be wrong), but with the majority of their parts made by competitors and then put together at foxconn...exactly where does the quality control come in?

posted on 19 Feb 2014, 14:21 7

28. SuperAndroidEvo (Posts: 4423; Member since: 15 Apr 2011)


I really like it. I really do. Just show what the phones can do & let the people decide.

Can't go wrong there...

+1

posted on 19 Feb 2014, 21:42

57. Jeradiah3 (Posts: 1009; Member since: 11 Feb 2010)


definitely cant go wrong with that commercial lol.

posted on 19 Feb 2014, 21:33 1

56. Daftama (Posts: 575; Member since: 03 Nov 2012)


Haha haha I can't stop laughing about the first one... And serious miss match hahha

posted on 20 Feb 2014, 05:44

64. microsoftnokiawin (Posts: 1042; Member since: 30 Mar 2012)


correct me if I'm wrong but Microsoft has already made several ad about the two things at one concept liker here for example here's on of many:
http://www.youtube.com/watch?v=ygBOcj0Vb_A

posted on 19 Feb 2014, 12:13 5

2. androiphone20 (Posts: 1521; Member since: 10 Jul 2013)


Sammy is out of marketing ideas (some of last year's ads were borderline too cheesy), so its back to the drawing board. I believe they generate tons of revenue from ads like these, clearly the foldable displays failed to make up for this year's hype so they turned to the old trick in the book Microsoft-style.

posted on 19 Feb 2014, 13:22 17

18. networkdood (Posts: 6326; Member since: 31 Mar 2010)


so, showing off what a device can do that an Apple device cannot do is old? Nothing wrong with honestly, unlike Microsoft and their ads...I love the ads that show how you can transfer data by touching phones, or when the guy is playing a game alongside the tiny iphone...obviously, people do want bigger phones - very relevant ads - or the ad where the iCult was in line waiting to buy their device....that was hilarious...

posted on 19 Feb 2014, 13:40 1

20. androiphone20 (Posts: 1521; Member since: 10 Jul 2013)


no, no you're totally right, totally

posted on 19 Feb 2014, 14:01 4

26. tedkord (Posts: 5270; Member since: 17 Jun 2009)


Oldest trick in the book. "I'm a Mac. I'm a PC."

posted on 19 Feb 2014, 12:14 5

3. Liveitup (Posts: 1575; Member since: 07 Jan 2014)


The next big thing is here?, more like the next big thing inspired by Windows is here.

posted on 19 Feb 2014, 13:38 3

19. tech2 (Posts: 2459; Member since: 26 Oct 2012)


How ?

posted on 19 Feb 2014, 15:28 2

34. good2great (Posts: 1040; Member since: 22 Feb 2012)


the slide over menu while the movie was playing... windows 8 sir.

posted on 19 Feb 2014, 16:22 5

35. tech2 (Posts: 2459; Member since: 26 Oct 2012)


Firstly, that was multi tasking menu and not opened apps list like windows.

Even if it is how is that a Windows only feature ?! As far as I know its been there since Galaxy Note which was released over 2 years ago.

By your logic even the android notification bar which can be accessed during video playback is copied.

posted on 20 Feb 2014, 05:46

65. microsoftnokiawin (Posts: 1042; Member since: 30 Mar 2012)


yeah but windows tablets advertised that feature 1st microsoft made quite a number of apps advertising it make it look like so that ad looks like a rip off with all due respect

posted on 20 Feb 2014, 07:09

66. tech2 (Posts: 2459; Member since: 26 Oct 2012)


Re-watch the ad. The point of advertisement is 'multi tasking apps' and not 'multi-tasking menu' itself.

Going by your thinking, notification bar in WP8.1 is android rip-off too, isn't it ?!

posted on 22 Feb 2014, 03:19

68. microsoftnokiawin (Posts: 1042; Member since: 30 Mar 2012)


i'm talking about the ad idea it's a rip off not the features themselves

posted on 19 Feb 2014, 12:15 1

4. androiphone20 (Posts: 1521; Member since: 10 Jul 2013)


Crap, Alan you were taking too long with this article :P (the ads were funny though)

posted on 19 Feb 2014, 12:17 1

5. Doakie (Posts: 1326; Member since: 06 May 2009)


I'm pretty sure the Barista dude was too creative for the Galaxy S3 not the S2.

posted on 19 Feb 2014, 12:24 2

6. jesuskz (Posts: 5; Member since: 05 Nov 2011)


The first one was much better the second one just tried too hard.

posted on 19 Feb 2014, 12:36 5

7. Carlitos (Posts: 351; Member since: 23 Oct 2011)


Great ad Samsung. Both were pretty good. Shatter that idea from iPhone users minds that they have the best and the greatest.

posted on 19 Feb 2014, 12:49 3

10. rawbow (Posts: 428; Member since: 30 Mar 2012)


Its only in the mind of Apple haters believe me :D
iPhone users such as myself believe that nothing beats the ecosystem and design of Apple/iPhone, thus the utility :)

posted on 19 Feb 2014, 13:14 9

13. networkdood (Posts: 6326; Member since: 31 Mar 2010)


Hey, must be nice to be brainwashed - there is that over hyped word again - ecosystem - yeah, you just stay in your closed ecosystem while others play in an open one...

posted on 19 Feb 2014, 13:55 4

24. vincelongman (Posts: 1707; Member since: 10 Feb 2013)


Yea, I ran away from their closed ecosystem, and got a Nexus 5 (Still use iTunes though)
I've never looked back since, don't miss anything, so much better apps on android.

posted on 19 Feb 2014, 17:02 2

38. Diezparda (Posts: 215; Member since: 23 Oct 2013)


ah iTunes, for me it's the only downside features that Apple has. Is it necessary to use iTunes all the time to upload most content to your device? (well i'm using iDevice since 4 years ago, and i hate iTunes) it take twice amount of time just to tranfering data and unlucky me it crashes all the time and all my library suddenly become empty out of nowhere (it happen a lot). Not to mention sometimes it won't sync the data...

Android drag and drop is true simplycity.

posted on 19 Feb 2014, 19:14 2

46. vincelongman (Posts: 1707; Member since: 10 Feb 2013)


Yep, iTunes syncing is one of the main reasons I got sick of iOS, it was too slow and constantly had problems like missing songs/album art and crashes.
Now I've moved mostly to Foobar.

posted on 19 Feb 2014, 19:32 1

47. Diezparda (Posts: 215; Member since: 23 Oct 2013)


thanks man for being honest, it's not like i am hater i'm using iPod 4&5th and an iPad 4 right now but i'm not a blinded fans who is willingly to defend a brand for no reason.

Android apps ecosystem is not far behind iOS apps ecosystem, but iOS has better selection for tablet optimized apps based on my experionce (i'm using a note 10.1 n8000 before) and kinda not satisfied but if you had smaller tablet like Nexus 7 which in my opinion is the best & most valuable small tablet it's not a big deal.

posted on 20 Feb 2014, 14:27

67. vincelongman (Posts: 1707; Member since: 10 Feb 2013)


I think the Android phone apps are basically on level with iOS. I think some android apps are better than iOS apps (my favorite are Muzei, Tasker, Pushbullet, reddit sync).
Android still has a problem with some apps being straight ported from iOS (e.g. Instagram and most apps made by banks/school/uni...).

I agree with you that Android tablet apps aren't as optimized as iPad apps. Personally I have a HP Pavilion 13 x2 (Windows 8.1 hybrid). I chose it because I wanted full MS Office for uni and the 13" screen.

Thank you, I like it when people are honest and unbiased as well :)

posted on 19 Feb 2014, 12:41 2

8. bigstrudel (Posts: 518; Member since: 20 Aug 2012)


Wasn't this commercial on last year?

posted on 19 Feb 2014, 12:49 2

9. ardent1 (Posts: 1999; Member since: 16 Apr 2011)


When I saw the **deliberate** hard and slow right thumb press to drag out the menu, that became the "no bueno" or "D.O.A" moment for me.

People, like me, who are used to buttery smooth interface will not put up with slowing down so the tablet can work with me approach.

posted on 19 Feb 2014, 13:16 12

14. networkdood (Posts: 6326; Member since: 31 Mar 2010)


ummm, actually, the finger was going to slow so that you could see what it was doing - you missed the point there and you assume very much....

posted on 19 Feb 2014, 15:04

29. ardent1 (Posts: 1999; Member since: 16 Apr 2011)


Spoken like a true android fanboy.

Here's what the rest of us do -- we take a timer or stopwatch and time the amount of time it takes to swipe on the Apple Air commercial and THEN we time the amount of time for the "press down and then swipe" motion on the Samsung.

In the Apple Air commercial, there was NO EXAGGERATED effect like the android device.

posted on 19 Feb 2014, 18:08 2

40. joey_sfb (Posts: 3245; Member since: 29 Mar 2012)


ardent1. the reality is Samsung can put up a Ad to show what a Note can do better. Can Apple also show a similar Ad?

And remember, this are just Ad we are discussing and not the actual product. I know you love your Apple gadget which is good. Because the competitor provided by Apple is fueled Samsung's innovation, likewise for Apple.

posted on 19 Feb 2014, 18:14

42. ardent1 (Posts: 1999; Member since: 16 Apr 2011)


You forget, opinions are not facts.

You've failed to provide facts, and went with the assertion that company X's product is better.

Likewise, I similar shared my opinion as to why I won't buy the new Samsung tablet. If Samsung has to use a motion slowly as in "a deliberate motion" or "an exaggerated motion", then I'm not interested.

posted on 19 Feb 2014, 19:34 3

48. joey_sfb (Posts: 3245; Member since: 29 Mar 2012)


We are now discussing the Ad is that not a fact to you? Strange Apple fan. Lol!

posted on 19 Feb 2014, 21:19 2

55. xpr3ss10n (Posts: 55; Member since: 15 Dec 2011)


I have the note and the tab pro. It is a quick touch on the multiwindow box to actually multitask, which factually, is better than the iphone. People who say dumb ish like yourself are what make apple fans look stupid. I have all devixes in this video, and there are many things that each excel at, more so the note models however. The ipad looks and feels great, but the interface just feels so... 2007. Oh by thr way WHAT CRAP phone arena. Cant type in i shee..p with out being told the comment will be deleted. This sight is always in the D from apple

posted on 19 Feb 2014, 20:26 2

52. Topcat488 (Posts: 1173; Member since: 29 Sep 2012)


When Apple make a commercial it's either a piano app playing a classical tune or a lot of people listening to music. They never show what the iphone can do... Maybe because it can't do much?

posted on 19 Feb 2014, 23:12

60. PBXtech (Posts: 983; Member since: 21 Oct 2013)


I'm confident the only one with a stopwatch is you, so you won't miss those nanoseconds of operation.

posted on 19 Feb 2014, 14:04 4

27. tedkord (Posts: 5270; Member since: 17 Jun 2009)


It's a long press to bring out the multi-task menu. It's not that it isn't smooth, it's just that you long press for that, short press for back.

posted on 19 Feb 2014, 15:08

30. ardent1 (Posts: 1999; Member since: 16 Apr 2011)


If you use Apple technology, they use a concept called multi-touch. For example, a four finger swipe gets me to the home page.

I PREFER multi-touch since it is easier to work with than a long- press such as wait for the execution to be finished. That long press will drive me nuts. Again, it's a no bueno moment for me.

posted on 19 Feb 2014, 15:23 7

32. tedkord (Posts: 5270; Member since: 17 Jun 2009)


I was mistaken. Its not a long press for that particular model. That's what I use on my phone, the galaxy s3. This one here apparently you just swipe from the side. He was right, they were just showing it slowly so you can see what happens. When I swipe multi task in my s3, its very fluid and quick, and that's a2 year old phone.

posted on 19 Feb 2014, 18:10

41. ardent1 (Posts: 1999; Member since: 16 Apr 2011)


"I was mistaken" -- best thing you ever said and should have stopped.

Again, I am just sharing my opinion. You don't have to agree with my opinion, but after two years+ on android, there are certain things that drive me nuts.

posted on 19 Feb 2014, 22:05 2

58. tedkord (Posts: 5270; Member since: 17 Jun 2009)


An opinion based on lack of knowledge. But you're more than welcome to it.

posted on 19 Feb 2014, 15:24 4

33. tedkord (Posts: 5270; Member since: 17 Jun 2009)


and let's be honest, you're no bueno moment for the Galaxy Note 3 was before it ever came out.

posted on 19 Feb 2014, 18:21

43. ardent1 (Posts: 1999; Member since: 16 Apr 2011)


tedkord, you want honesty -- the screen on the Note 3 is too small. It takes about three (3) Note 3's to equal the the display area of my iPad Mini.

posted on 19 Feb 2014, 19:49 5

51. Diezparda (Posts: 215; Member since: 23 Oct 2013)


can you slip iPad mini inside your pocket?

posted on 19 Feb 2014, 23:31 2

61. frydaexiii (Posts: 1239; Member since: 01 Dec 2011)


1) Can you put the iPad Mini in your pocket with out looking stupid?

2) Can your iPad Mini make phone calls and send sms?

The Note 3 is a phablet, iPad mini is a tablet, get your head out of your @**...

posted on 19 Feb 2014, 19:35 2

49. willard12 (Posts: 887; Member since: 04 Jul 2012)


First, it's obvious he dragged his thumb slowly to show off the feature. Second, exactly how smoothly does this feature work on ipad? I guess it's easy to be buttery smooth while doing absolutely nothing. Not to mention the fact that ios is anything but buttery smooth.

posted on 19 Feb 2014, 12:50 2

11. Sauce (unregistered)


Have to take out the best to be the best. Keep trying in the tablet department haha.

posted on 19 Feb 2014, 13:18 7

16. networkdood (Posts: 6326; Member since: 31 Mar 2010)


Well, actually Ipad sales are down because it is not the best - people just are blind and think only apple products exist in the marketplace - galaxy phones have been doing well now so that I see them everywhere, now we just need the other companies to come out with killer devices...ones that people actually pay attention to....

posted on 19 Feb 2014, 13:41 1

21. Sauce (unregistered)


Accept reality. If Samsung was top leader in tablets, you wouldnt say the same thing you just did.

posted on 19 Feb 2014, 13:49

22. papss (unregistered)


I have to agree with sauce here.. The iPad is the leader and tablet apps are way stronger on apple..

posted on 19 Feb 2014, 13:13 11

12. banglazbless (Posts: 52; Member since: 05 Feb 2014)


Man so many buthurt iphone lovers on this thread, lube next time before you take it in.

posted on 19 Feb 2014, 13:19 9

17. networkdood (Posts: 6326; Member since: 31 Mar 2010)


see, that is the problem - apple people act like they own stock in the company and that when it does well it somehow is good for them - blind loyalty is akin to stupidity...

posted on 19 Feb 2014, 23:40

62. roscuthiii (Posts: 1873; Member since: 18 Jul 2010)


Unfortunately, people tend to live vicariously through their personal preferences... especially when doing well. Setting aside "fanboyus extremis" inflaming tech anecdotes, here I'll use another analogy: Seattle Seahawks fans. When I was living in the Pac NW in the late 90's, the mentality was Sea-who?! It was a Mariners town. Now, there sure is a whole lot of "WE!" finally having put together a great team.

More unfortunate than that is people can't seem to think beyond an "Us vs Them" mind set. It's too polarizing, escalating greater and greater divides... but this can be seen across the whole spectrum of human interaction. Apple knows this, it's based its marketing on this concept for years as seen in the "I'm a Mac - I'm a PC" ads. Even now there's the more passive aggressive self-inflating commercials. You're an artist, you're an entrepreneur, everything you contribute is special. And you're one of us. Aren't we exceptional?

posted on 19 Feb 2014, 13:17 2

15. networkdood (Posts: 6326; Member since: 31 Mar 2010)


Huh, I can already have two things at once on my Nexus 7, thanks to its multi screen function mod, but it is cool to see it built into stock on a tablet....

posted on 19 Feb 2014, 23:45

63. roscuthiii (Posts: 1873; Member since: 18 Jul 2010)


Is that mod available through Xsposed framework?

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