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Samsung struggling to attract enterprise customers

Posted: , by Michael H.

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Samsung struggling to attract enterprise customers
Samsung has the smartphone market covered pretty well, if you want to understate it a bit. The Korean company has a majority market share in most regions of the world, but that is only when talking about the consumer market. If you start looking at the enterprise market, Samsung is still struggling, despite recent additions like its Knox security suite specifically designed to attract enterprise customers.

We've heard recently that Samsung is looking to bolster its software offerings, and we assumed that meant consumer-facing software, but it might actually be more enterprise software that the company needs. According to The Wall Street Journal, the delays and bugs involved with Samsung Knox have annoyed potential enterprise customers, including the U.S. Defense Department. So, Samsung needs to work on building a better customer-service network for enterprises, and a more complete security platform for network managers.

The enterprise market has been open for competition with because of the tailspin that BlackBerry is in. Android and iOS have been taking up the slack, but no company is really dominating the market anymore. BlackBerry doesn't seem likely to make a comeback, and obviously Samsung would love to be the top name in enterprise, but there is a long way to go. 

source: WSJ

9 Comments
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posted on 04 Dec 2013, 17:55

1. Shatter (Posts: 2031; Member since: 29 May 2013)


They will come after Blackberry is 100% dead.

posted on 04 Dec 2013, 18:39 1

4. SAYED-EJAZ (Posts: 224; Member since: 10 Oct 2013)


Ok, Ok, Samsung struggling to attract enterprise customers and Apple Attracting every one !
Enough!

posted on 04 Dec 2013, 18:17 11

2. Finalflash (Posts: 1872; Member since: 23 Jul 2013)


With software as bad as it on Samsung this is expected. No one in the enterprise area is impressed by your eye watching they want efficient and effective solutions. If they keep wasting time and effort with Tizen instead of perfecting their Android offering then they should expect as much.

posted on 05 Dec 2013, 00:43 1

8. rangaha (banned) (Posts: 86; Member since: 05 Dec 2013)


You are beyond retarded.

posted on 04 Dec 2013, 18:25 2

3. jellmoo (Posts: 700; Member since: 31 Oct 2011)


I think they should really target the Note line as their premiere Enterprise offering. While it still suffers from the dreadful Touchwiz experience, there is no disputing how useful that S Pen can be in a business setting.

posted on 04 Dec 2013, 20:25

5. bucky (Posts: 1557; Member since: 30 Sep 2009)


A pen yes, but I would hate to have that thing pressed up against my ear with a suit on in a business setting

posted on 04 Dec 2013, 23:16 1

6. Shatter (Posts: 2031; Member since: 29 May 2013)


Bluetooth headset.

posted on 04 Dec 2013, 23:54

7. Antonyjoseph (Posts: 215; Member since: 06 Apr 2013)


WP has a good opportunity with Enterprise solutions. MS needs to work on it.

posted on 05 Dec 2013, 04:19

9. Scorpion (Posts: 87; Member since: 28 Apr 2012)


Havent tried Knox yet on my Sg4 but definetly a different TouchWiz is needed for enterprise. I dont undestand why dont they push the Ativ S? It's a new market that wouldn't hurt Droid sales and it has Office on a 4.8 screen. Today it's cheap anyway....

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