Samsung remixes "The next big thing" commercial as Super Bowl teaser
The ad once again pokes fun at people waiting in line for an un-named phone, standing in front of stores that are intentionally reminiscent of Apple stores. It remixes some of the footage we’ve seen in previous Samsung commercials, while also playing up the boredom factor that must set in for anyone waiting for hours (or days) in line. Perhaps the most amusing part of the new ad is the use of “Tainted Love” as the background song – a message Samsung has surely been harping on while poking not-so-gentle fun at iDevice enthusiasts.
We’re as excited for the Galaxy Note LTE to hit AT&T as anyone, but we wonder if Samsung’s constant force-feeding of teasers might not risk attention burnout – or at the least raise expectations for the new ad to such heights that nothing could meet them.
Feel free to check out the video below – and don’t forget to let us know what you think!
1. ericsorensen posted on 01 Feb 2012, 12:42 11 0
I think the comercials are hilarious.
"If it looks the same, how will people know I upgraded?" That's funny!
7. ardent1 posted on 01 Feb 2012, 20:40 0 2
Some people aren't vainful. I understand this may not be true for android users given their ever increasing screen sizes during the past few years.
How can you tell somes has the 4S, just ask Siri.
2. biophone posted on 01 Feb 2012, 13:23 1 0
I say its a quad core tablet by samsung. But i would love to see remixfa's face if it was a sgs3. He would be with all of his friends they would annouce it and everyone would think he is drunk or something. Hopefully it isn't the note.
5. squallz506 posted on 01 Feb 2012, 15:30 0 0
it IS the note. but thats not a bad thing. ive never had an android by sammy, but i love this marketing campaign!
3. bikingpadres posted on 01 Feb 2012, 14:01 6 0
Maybe Apple will fight back with their own commercials but I don't think they will be as good Samsung.
6. snowgator posted on 01 Feb 2012, 16:46 2 0
Among the top rules of advertising: Funny sells. People laugh, your product appeals to people.
Bud Beer Frogs, and the ferret? Hit and score.
The "E*Trade" baby commercials? Goal.
Most of the Geico ads? Are you kidding? "Does Charley Daniels play a mean fiddle?" Rolled on the floor laughing at that one.
These Samsung commercials are funny. They work, mostly among the tech crowd. I am already giggling at the though of an over 9 million dollar commercial.
8. ardent1 posted on 01 Feb 2012, 20:49 3 0
Tainted Love by Soft Cell is an oldie but a goodie.
9. bloodline posted on 02 Feb 2012, 03:13 2 0
samsung needs to bring better commercials to the UK !
Infact all android devices need to bring better advertising to the UK.
The last samsung advert I saw in the UK was over Christmas showing the S2. It showed a calander app...that was it.
the iphone showed off siri and bunch of other functions.... no wonder people in the uk dont understand androids true potential and buy iphones.
hardly anyone has heard of the galaxy nexus, i showed a few of my mates faceunlock and they didnt even know that kind of thing existed on smartphones, i told them all about android and even windows and everything single one of them said they were bored with the iphone.
If sammy or anyone hyped up uk marketing I guarantee more android/windows phones would sell.
10. InspectorGadget80 posted on 02 Feb 2012, 22:55 0 0
Just love Sammy commercials. Looking forward to it while watching the Superbowl