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Samsung remixes "The next big thing" commercial as Super Bowl teaser

Posted: , by Scott H.

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Samsung remixes
Samsung is spending big money on their 90-second Super Bowl ad, and they darn well want to make sure you’re amped for it. To stoke the flames of anticipation, Samsung released a new teaser video today, reminding us that the next big thing is already here…again.

The ad once again pokes fun at people waiting in line for an un-named phone, standing in front of stores that are intentionally reminiscent of Apple stores. It remixes some of the footage we’ve seen in previous Samsung commercials, while also playing up the boredom factor that must set in for anyone waiting for hours (or days) in line. Perhaps the most amusing part of the new ad is the use of “Tainted Love” as the background song – a message Samsung has surely been harping on while poking not-so-gentle fun at iDevice enthusiasts.

We’re as excited for the Galaxy Note LTE to hit AT&T as anyone, but we wonder if Samsung’s constant force-feeding of teasers might not risk attention burnout – or at the least raise expectations for the new ad to such heights that nothing could meet them.

Feel free to check out the video below – and don’t forget to let us know what you think!



source: Samsung

10 Comments
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posted on 01 Feb 2012, 12:42 11

1. ericsorensen (Posts: 51; Member since: 17 Nov 2011)


I think the comercials are hilarious.
"If it looks the same, how will people know I upgraded?" That's funny!

posted on 01 Feb 2012, 15:06 7

4. EclipseGSX (Posts: 1647; Member since: 18 Oct 2011)


its funny because its true lol

posted on 01 Feb 2012, 20:40

7. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


Some people aren't vainful. I understand this may not be true for android users given their ever increasing screen sizes during the past few years.

How can you tell somes has the 4S, just ask Siri.

posted on 01 Feb 2012, 13:23 1

2. biophone (Posts: 1896; Member since: 15 Jun 2011)


I say its a quad core tablet by samsung. But i would love to see remixfa's face if it was a sgs3. He would be with all of his friends they would annouce it and everyone would think he is drunk or something. Hopefully it isn't the note.

posted on 01 Feb 2012, 15:30

5. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


it IS the note. but thats not a bad thing. ive never had an android by sammy, but i love this marketing campaign!

posted on 01 Feb 2012, 14:01 6

3. bikingpadres (Posts: 20; Member since: 19 Jan 2012)


Maybe Apple will fight back with their own commercials but I don't think they will be as good Samsung.

posted on 01 Feb 2012, 16:46 2

6. snowgator (Posts: 3277; Member since: 19 Jan 2011)


Among the top rules of advertising: Funny sells. People laugh, your product appeals to people.
Bud Beer Frogs, and the ferret? Hit and score.

The "E*Trade" baby commercials? Goal.

Most of the Geico ads? Are you kidding? "Does Charley Daniels play a mean fiddle?" Rolled on the floor laughing at that one.

These Samsung commercials are funny. They work, mostly among the tech crowd. I am already giggling at the though of an over 9 million dollar commercial.

posted on 01 Feb 2012, 20:49 3

8. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


Tainted Love by Soft Cell is an oldie but a goodie.

posted on 02 Feb 2012, 03:13 2

9. bloodline (Posts: 693; Member since: 01 Dec 2011)


samsung needs to bring better commercials to the UK !

Infact all android devices need to bring better advertising to the UK.

The last samsung advert I saw in the UK was over Christmas showing the S2. It showed a calander app...that was it.

the iphone showed off siri and bunch of other functions.... no wonder people in the uk dont understand androids true potential and buy iphones.

hardly anyone has heard of the galaxy nexus, i showed a few of my mates faceunlock and they didnt even know that kind of thing existed on smartphones, i told them all about android and even windows and everything single one of them said they were bored with the iphone.

If sammy or anyone hyped up uk marketing I guarantee more android/windows phones would sell.

posted on 02 Feb 2012, 22:55

10. InspectorGadget80 (Posts: 6697; Member since: 26 Mar 2011)


Just love Sammy commercials. Looking forward to it while watching the Superbowl

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