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Samsung product chief says Apple-Samsung case is an absurd battle over who owns the rectangle

Posted: , by Victor H.

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Samsung product chief says Apple-Samsung case is an absurd battle over who owns the rectangle
The Samsung-Apple trial has kicked off and it will be a few lengthy days and weeks for both companies’ legal teams. Just as the patent war starts to really heat up in court, Samsung’s Chief Product Officer, Kevin Packingham, sat for an interview for Wired focusing on Samsung’s side of the story.

You probably already know much of the history. Apple first fired against Samsung with allegations mostly focusing on design patents infringed by the Koreans. There is little true R&D patterns in question, mostly design, and sometimes it gets as vague as Apple defending the rectangle form of a smartphone.

“We’re all scratching our heads and saying, “How is this possible that we’re actually having an industry-level debate and trying to stifle competition?” Consumers want rectangles and we’re fighting over whether you can deliver a product in the shape of a rectangle,” the Samsung executive explained.

Samsung obviously seems surprised by how vehemently Apple has jumped to defend design in wider terms like the shape and form. The shock seems to stem from the fact that the mobile industry was living rather peacefully before Cupertino launched the iPhone. 


“In the current environment, there’s just one company that’s firing the first shot consistently. Most everybody else seems to be getting along really well,” Packingham noted.

And it seems that’s true - even when questions arose in the past, they were relatively quickly settled with much less of the current legal woes. Are Apple’s patent claims too vague? Judge Koh will decide in the coming days, but in the meantime let us know about your sentiment for this case in the comments below.

source: Wired

26 Comments
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posted on 31 Jul 2012, 03:22 30

1. shuaibhere (Posts: 1297; Member since: 07 Jul 2012)


he said correctly.....

"the mobile industry was living rather peacefully before cupertino launched iphone"

posted on 31 Jul 2012, 03:59 4

6. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


So that means the end-users like consumers were getting screwed. Since the iPhone entered the smartphone space, there has been rampant R&D and innovation to give the consumers better handsets.

Whether you like Apple or not, the Apple's iPhone has benefit both iPhone and non-iPhone users.

posted on 31 Jul 2012, 04:30 14

9. dmckay12 (Posts: 243; Member since: 25 Feb 2012)


The original iPhone was, in many ways, a step backward in mobile technology. It, however, seems to have made companies realize how much money could be made by making smartphones for the average person instead of the normal way of enticing nerds and business people. Without the iPhone, the Galaxy S phones would not exist in the way they do today. Android would still be around, but it would not be the same. I think that after the iPhone came out, companies did try to copy it. Not with designs, technology, or operating systems, but by making a smartphone for the average person who didn't need it, but really wanted it.

posted on 31 Jul 2012, 06:47 8

12. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


"the mobile industry was living rather peacefully before cupertino launched iphone"

I am SO GLAD Apple isnt in any other industry. So glad......

posted on 31 Jul 2012, 07:02 6

15. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


There has been rampant R&D and innovation in damn near EVERY OTHER industry....but without all the crying.

Samsung and LG, Sony, Vizio, Panasonic arent fighting over HDTV's, monitors. Manufactures arent fighting over 3D tech. Car manufactures arent fighting over hybrid tech.

Game makers arent fighting over game likeness. How many ppl thought Saints Row was copying GTA, or how many other games can be seen as copies....yet there are no crying and bitching like Apple.

So please....like it was stated:

"the mobile industry was living rather peacefully before cupertino launched iphone"

posted on 31 Jul 2012, 07:16 5

16. Aeires (unregistered)


You act like nothing was being improved and created before the iPhone.

posted on 31 Jul 2012, 18:39 1

26. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


E X A C T L Y!! Thank you!!

Apple isnt the only innovative company in the world. The world exists outside of the iPhone, iPad, Apple.

THIS is what kills me with Apple fanboys...

posted on 31 Jul 2012, 04:13 4

8. AeroPrime (Posts: 149; Member since: 21 Feb 2011)


I agree i think we know who is the trouble maker now....

posted on 31 Jul 2012, 03:28 5

2. roscuthiii (Posts: 1785; Member since: 18 Jul 2010)


"There is little true R&D patterns in question, mostly design, and sometimes it gets as vague as Apple defending the rectangle form of a smartphone."

Not according to a few of the iDefenders here. Apple spent untold riches on iPhone R&D by their statements, and is owed every cent of their absurd damages.

posted on 31 Jul 2012, 03:34 16

3. bigdgt (Posts: 7; Member since: 22 Oct 2011)


So if Apple wins, doe's that mean there will not be any rectangle cell phone's in the US except for the iPhone? This whole thing is so rediculous I don't know why they even let it go to trial. Apple is just a big bully who wants to control the whole playground. Someone needs to put them in there place or they will just keep doing this bullsh*t! This is exactly why I don't support Apple or buy any of there products.

posted on 31 Jul 2012, 03:44 11

4. Awaragardiyan (Posts: 39; Member since: 17 May 2012)


Oh C'mon apple , grow up!

posted on 31 Jul 2012, 03:45 7

5. Awaragardiyan (Posts: 39; Member since: 17 May 2012)


Oh C'mon apple , grow up!

posted on 31 Jul 2012, 11:23 2

21. groupsacc (Posts: 232; Member since: 28 Feb 2012)


LOL you were so dumbfounded by this ridiculous scenario you had to say that twice didn't ya.

posted on 31 Jul 2012, 04:07 7

7. akbar (Posts: 62; Member since: 09 Feb 2012)


"we’re fighting over whether you can deliver a product in the shape of a rectangle"
The best description ever for the stupidity going on.

Nobody denies that apple spent on R&D for the IPhone, but don't tell me they worked so hard and patented the rectangular smart phone. This is pure BS.

posted on 31 Jul 2012, 06:15 3

10. ibap (Posts: 690; Member since: 09 Sep 2009)


Like Apple didn't steal the whole Mac OS concept and the mouse from Xerox. And now the iPhone design concept from Sony.

They sell a system that is easy to use. Not a bad thing, but they don't want anyone else to be able to sell any system at all. More greed.

posted on 31 Jul 2012, 06:24 2

11. mercorp (Posts: 967; Member since: 28 Jan 2012)


This is a brawl that never seems to end....

posted on 31 Jul 2012, 11:25

22. groupsacc (Posts: 232; Member since: 28 Feb 2012)


I think this is it buddy. They'd be stupid to press on in other countries, if they lose this case.

posted on 31 Jul 2012, 06:48 3

13. dragonscourgex (Posts: 307; Member since: 16 Jan 2012)


I agree with Mr. Packingham. This should never have went to trail, even more so under judge Koh. She has proven already, and I have seen many comments in line with my opinion, that she is not the right judge for this case. I hope she shows more insight as other judges have been showing around the world in Apple childish lawsuits.

posted on 31 Jul 2012, 06:51 4

14. marchels14 (unregistered)


when will this end, a pointless sue from apple.i am so bored and fed up with this.only thing that apple made me see how much i hate them now and my interest for Samsung has grown ,also for their smart phones and other products,thanks apple.

posted on 31 Jul 2012, 07:24 3

17. Aeires (unregistered)


Personally, I don't think Samsung copied Apple, nor Apple copied Sony or Samsung. There is such a thing as emerging technology and parallel development. Case in point, the USAF pilots in the Korean war were stunned the first time they saw the Mig 15 because it looked very close to the F86 Sabre jets they were flying. Two totally different development teams came to similar conclusions continents apart. Same thing happens with automobiles, televisions, and many other electronic devices being produced. Only difference in this case, one company thinks they can take credit for it all and can be the only one to produce items with common features.

In the end, both Apple and Samsung will continue being allowed to produce phones without bannings, and a reasonable license deal will be struck. Enjoy the drama, it's not going to last.

posted on 31 Jul 2012, 08:02 3

18. u-suck-more (Posts: 529; Member since: 26 Aug 2011)


lets just face it ok, Apple can't stand competition and wants to eliminate all forms of competition even if it is for the smallest of problems. period.

posted on 31 Jul 2012, 08:21 1

19. networkdood (Posts: 6261; Member since: 31 Mar 2010)


IF Samsung loses they should start creating rhombus form factor phones....

posted on 31 Jul 2012, 11:28 2

23. groupsacc (Posts: 232; Member since: 28 Feb 2012)


Next thing you know, Apple will sue God for claiming to have created shapes.

posted on 31 Jul 2012, 09:26 1

20. thedarkside (Posts: 652; Member since: 30 Apr 2012)


i left the iphone for the S3. ive had the S3 for four days now and im not even sure how i ever really lived without an android device. next up, transformer tab!

but in all honesty... this is stupid.

posted on 31 Jul 2012, 11:40

24. PhoneCritic (Posts: 355; Member since: 05 Oct 2011)


To be honest I neither hate nor love Android or iOS it is, as I said before, What gets the job done and really down to personal choice. However, I must say I am very disappointed with Apple Inc and Mr. Tim Cook that he would even let the legal team infer that the rectangle shape and sleekness of a device can only dictated and manufactured by Apple inc alone. and that all other manufactures of phones and Tablets must employ designs and manufacture devices that resemble bulky bricks. The fact of the matter is that prior to Apple Inc. entering the market plenty of manufactures were employing the industry standard candy bar design ( rectangle ) in the form of slabs or slide outs. The industry was heading towards sleeker and slimmer designs already. No one holds a patent on an number ( Intel learned this in their famous 486 - 586 battle) and no one holds a patent on a shape. Be it a square, triangle, etc.. Mr Cook needs to reign in the vagueness and ambitiousness of Apple's legal team and go after real infringement.

Can I ask Apple what will they do when Google is awarded the patent pending notification pull down bar and its other complements?

posted on 31 Jul 2012, 13:39 3

25. MorePhonesThanNeeded (Posts: 618; Member since: 23 Oct 2011)


Not many hate Apple, they just hate their philosophy and their way of doing things. They claim to not like people ripping off their ideas, but they have done the same...clearly. This hypocritical type of talk is what is disgusting about Apple as a company. They don't license out their patents but want others to license to them at the lowest price possible. They go and apply for patents and in the most vaguest of terms as well, thereby nearly encompassing so much that it's rather hard for someone else to come up with something similar without stepping into their patents territory. USPTO is also part of this crap by awarding patents for things that aren't even more than a pipe dream. USPTO needs to put stipulations on these things, like you must show this patent in practice in a tangible form. If you own patents but aren't doing anything with them, you can't all of a sudden want to sue another company that creates something with a patent that you weren't using and if you get royalties it should be very little as you did nothing and the other company is the one who put in the R&D to use the patent and make something more out of it. It's ignorant to let someone have a patent for something that they aren't developing or upgrading then want to collect large royalties from another company for using your patent in ways you never dreamed of.

Something needs to be done about this, one company seems to use litigation more than any other, and it seems that they litigate the company that is giving them the most competition. Can't stave them off in the marketplace, so take them to court? I'm sorry but other than the original SGS, none of the SGS line after that looks close to an iPhone which looks the iPhone 4 looks like a 2006 design from Sony. Apple gets court wins based on a shape looking similar which is a rectangular object, since when you can patent a shape that is used in everyday structures? What should every LCD be banned? Courts aren't all there at times, a judge should have stood up and said wait a minute are you trying to say that because this device looks like this other device here when they are off that when you ask to purchase the device by name you will get the wrong device? You expect me to believe that people don't ask for things by name? Utter bs, not sure but how in the world did this make it to court and was entertained by a supposed scholar of the law? Real case would have been if you bought a Samsung thinking it was an Apple device...hard to do considering everything Apple comes in white with a distinctive logo and is in it own section. GTFO of my damn court room with extreme prejudice, such garbage. You fight your battles in the marketplace, don't come in here with this crap.

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