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Samsung has been spilling out its plans to take on Apple at the heart of Silicon Valley last week

Posted: , by Daniel P.

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Samsung has been spilling out its plans to take on Apple at the heart of Silicon Valley last week
At a Silicon Valley event last week, which supposedly saw Samsung's execs flying over all the way from South Korea, the company has made a presentation with some of the technologies it intends to use in the battle against Apple's domination in the next year or so. At least that's what an analyst from The Street claims, and these guys have been right at least a few times, like for the Verizon iPhone.

There's no doubt that on the way to become the top cell phone manufacturer you'll create a few enemies, and the recent patent lawsuits by Apple against Samsung are a proof. The rogue Russian tech blogger Eldar Murtazin already hinted in an op-ed that the whole lawsuit battle is actually a distraction in support for the grander skirmish over the next generation of Samsung's high-end Galaxy S line, and the Apple iPhone after the one in September. Samsung, he said, plans to utilize an edge-to-edge high-resolution Super AMOLED display in the Galaxy S3 phone, which might even appear for the holidays, and that prompted Apple to file some lawsuits to have leverage against Samsung's plans to keep this screen and other things for itself.

These might be all intentions, though, but the slides at the Silicon Valley meeting of Samsung included such gems as a dual-screen phone in the works, and a tablet with an ultra high-resolution display. Both are very plausible, and we'd be surprised if Samsung didn't utilize the 2560x1600 pixels 10-incher that it showed at the SID display expo last week, not to mention the flexible AMOLED screens it has shown prototypes of, which are begging to go into a dual-screen setup. The analyst said that at the meeting Samsung mentioned it is already probing CPU and GPU combinations that can power such high-resolution tablet screens without sacrificing on battery life.

Some other technologies that are to go in Samsung's mobile products were included in the slides, such as wrist-wearable devices, NFC chips, and leveraging the Wi-Fi Direct technology that is in phones like the Samsung Galaxy S II, to stream 1080p video at 60fps to Wi-Fi-enabled displays, which might be a take on Apple TV.

Apple is certainly winning with its tight integration of software and hardware, not only with the looks and silicon, so Samsung is planning to address that as well, by introducing smartphones tightly integrated with cloud services. Bearing in mind that these will most probably be Android devices, the analyst assumes we might even see some convergence between Chrome OS and Android a year or two down the road, for smartphones and tablets.

He says it might also be Samsung's own cloud OS, perhaps even retooling of bada, but we doubt Samsung would waste money and effort on that to fragment the market even further. Moreover, if what Murtazin says, that Samsung is working very closely to produce unseen cloud integration with Google's services for the Galaxy S3, turns out true, then it will be clear that Samsung and Google are waging an all-out war with Apple for smartphone and tablet domination. We as mere gadget lovers can only benefit from the fight, even before the dust settles.

source: TheStreet via SlashGear

9 Comments
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posted on 23 May 2011, 07:36 2

1. jthiagesan (Posts: 104; Member since: 20 Apr 2011)


Apple products are only for rich peoples!! very costly contracts

posted on 23 May 2011, 09:04 4

2. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


NO their for simple idiots :), not being funny, just being true.

posted on 23 May 2011, 14:51 3

7. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


only idiot here is you

posted on 23 May 2011, 12:57 1

3. RdioShk (unregistered)


Very costly contracts ? 49.99 Iphone 3gs and 200$ iphone 4 isnt that expensive considering there are some phones on t-mobile that cost 250$ with contract and at least 4 on sprints network that cost that much. i didnt realize having a steady job was considered rich now.

posted on 23 May 2011, 13:01 2

4. davecann2 (Posts: 460; Member since: 15 Mar 2011)


Ummm, your both wrong and trolls by way.

Samsung’s competing products actually cost more than Apples.

Yes, it is true that you pay a premium for all Apple products but you get hi-end hardware and software. The OS is far better the Windows in reliability, performance, and security. And the functionality is simple and effective.
What’s good about the whole Apple vs. Microsoft battle is that there is a product for everyone’s needs.

posted on 23 May 2011, 14:04 1

5. staxx (unregistered)


I wouldn't say Apple uses all high end hardware. Their software is polished to be very user centered (And media sales centered). Their hardware is mostly the same or below high end android devices, yet priced the same or higher off contract (People do buy phones off contract, surprise), but often better tested for compatibility bugs.

posted on 23 May 2011, 14:50 1

6. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


you're thinking of specs which isn't the same as quality

posted on 23 May 2011, 19:02 1

8. obnoxious9162775 (Posts: 32; Member since: 25 Apr 2011)


No I think Staxx is right when speaking of physical quality. Take the iphone 4 on ATT for example. Sure it has gorilla glass, which i will admit is good, the most expensive piece on the phone. But the medal band had issues. If you ever push on it or squeeze it flexes, meaning flimsy. That is what caused dropped calls, which was completely apples design flaw and they refused to fix it, lets just give you a bumper and it will fix it, but it still does not half the time. My friend got upset with his Iphone and out of anger tore of the medal bad like it was nothing, pretty stupid, but my point is he did it with his bare hands and dude is scrawnier than Chris Rock. I think apple has great design techniques to make the phone look like the highest quality out there. But it is actually not and the software is limited. Apple proprietary as always. Steve Jobs, eat my ass with a spoon. And like it buddy..........hhhhmmmmmm

posted on 23 May 2011, 19:06

9. Lucas777 (Posts: 2130; Member since: 06 Jan 2011)


i think samsung shud focus on getting us the gII before they even think of releasing a gIII... i mean really, why wud i buy GII when the new one is coming out for the holidays...

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