Tae-Hoon Kim of Samsung says that they "look forward to securing a competitive footing in NFC-based solutions with [their] new NFC technology, offering powerful mobile characteristics such as low power design and advanced RF sensitivity."
Samsung reports a 20% reduction in power consumption from previous designs, in both active and standby modes. If Samsung's is indeed more efficient than the NFC chips of their competitors, it may well become the component of choice.
They plan to begin mass production in the first quarter of 2011, but they said nothing of when we can expect them in our mobile devices. Eager beavers can get a first look in Paris, where they will be featured at the CARTES 2010 convention on December 7th. CARTES 2010 showcases digital security and contactless payment technologies, with over 500 exhibitors.
We're all excited about NFC functionality in our devices. And it's not just for mobile payments. Advertisers could include transmitters on their billboards and displays, allowing us to instantly access further information via an NFC interface. While contactless payments have been in place in other countries for some time, we imagine U.S. customers will still be wary.