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Samsung aiming at BlackBerry with platform for enterprise use to be unveiled at MWC?

Posted: , by Alan F.

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Samsung aiming at BlackBerry with platform for enterprise use to be unveiled at MWC?
For those who thought that BlackBerry was in the clear once they launched the BlackBerry Z10, better guess again. According to investment house Detwiler Fenton, Samsung is planning on introducing a new platform for the enterprise customers that are the bread and butter of BlackBerry. But before you start getting overly excited, this comes from the same brokerage house that has been bearish on BlackBerry every penny of the move it made rising from single digits to a recent high near 18.

Will Samsung cut off BlackBerry's legs before it has started to walk?

Will Samsung cut off BlackBerry's legs before it has started to walk?

Not much is known about Sammy's purported enterprise focused platform except that it might have something to do with its SAFE initiative. SAFE stands for Samsung for Enterprise and deals with keeping its devices secure enough for enterprise use. Recent commercials showed how a make-believe software company with a BYOD policy found its supposedly secure software put on the internet because of an employee with a BlackBerry.

In its research note, Detwiler Fenton said that Samsung now believes that SAFE allows the Korean manufacturer to deliver Android with best in class security and is aiming right at Waterloo's heart. According to the brokerage firm, "Samsung must now believe it has enhanced SAFE to effectively take share from BBRY as we understand it has hired well north of 100 sales and sales support staff to serve the enterprise and small business markets."

"Checks indicate Samsung is preparing an aggressive push into the enterprise segment and it has Blackberry’s enterprise and SMB business in its cross-hairs. Over the last couple of years, Samsung has been investing in developing its mobile enterprise platform and has been poaching key engineers and managers from BBRY and we expect a major announcement at Mobile World Conference reflecting this initiative."-Detwiler Fenton

"We’re working with some governments and … Apple is not serving them. They desperately want to use iPad but don’t feel it is secure enough. It would be a LOT easier for somebody to take an Android tablet and add the level of security and create a government specific product, a goverment-oriented tablet that would meet all their security requirements with Android. I don’t know anyone doing that [and] it’s definitely a burning need."-David Jevans, CEO, Marble Cloud

If this turns out to be true, not only could it bring a quick end to BlackBerry's comeback, it could also put Samsung in a new position for it as the manufacturer for today's businessman. Samsung has been trying to push the Samsung GALAXY Note II as the perfect BYOD device with multi-windows allowing users to work and play at the same time.

source: RCRWirelessYahoo via BGR

47 Comments
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posted on 15 Feb 2013, 11:49 3

1. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


black berry will walk

posted on 15 Feb 2013, 11:53 6

2. AamirSIII (banned) (Posts: 187; Member since: 04 Oct 2012)


too difficult to compete dude... especially with the upcoming key lime pie and HD+ resolution tabs and devices. im pretty sure mobiles with more than 1920x1080 displays would be released within this year! like DNA was released last year!

posted on 15 Feb 2013, 12:03 5

6. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


samsung has no right to try and "cut" anyone off after all "theify" things they have done!if anything they are the ones that need to be cut off

posted on 15 Feb 2013, 12:05 9

7. urtard (banned) (Posts: 82; Member since: 30 Jan 2013)


Sony "theives" off Samsung and LG.

posted on 15 Feb 2013, 12:07 4

10. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


provide facts

posted on 15 Feb 2013, 12:08 10

12. urtard (banned) (Posts: 82; Member since: 30 Jan 2013)


Galaxy S2, LG Optimus G, etc.

So how much do you get paid to shill for Sony?

posted on 15 Feb 2013, 12:10 5

14. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


lol thats funny ...real funny

posted on 15 Feb 2013, 12:13 8

16. urtard (banned) (Posts: 82; Member since: 30 Jan 2013)


Can't refute, huh?

posted on 15 Feb 2013, 12:28 2

21. robotgedek (Posts: 8; Member since: 12 Sep 2012)


I pity that dude, he really didn't know how good sony is with their design and quality. I admit that I've been using Sony products for a long time and I'm really pleased with them.

posted on 15 Feb 2013, 12:36 4

22. urtard (banned) (Posts: 82; Member since: 30 Jan 2013)


This message was brought to you by the Sony shills of Phonearena.

posted on 15 Feb 2013, 12:50 1

25. robotgedek (Posts: 8; Member since: 12 Sep 2012)


hahaha whatever dude, just giving my opinion, no hard feelings.

posted on 16 Feb 2013, 08:03

41. techtruth (Posts: 30; Member since: 07 Feb 2013)


so you don't even know what you are missing........ only if you were using a galaxy note 2..........

posted on 16 Feb 2013, 09:54

43. user312 (Posts: 68; Member since: 21 Aug 2012)


If I had a nickel for every time someone on this site compared a phone to the Note 2 wether it be the iphone, DNA, Xperia, lumia, or even a nexus 4 for Christ's sake, I'd be swimming in them.

posted on 16 Feb 2013, 02:48 1

39. shuaibhere (Posts: 902; Member since: 07 Jul 2012)


Mini apps, adding and deleting home pans, notification toggles etc etc...

posted on 15 Feb 2013, 15:34 1

29. loyals (Posts: 129; Member since: 10 Nov 2012)


i dont think corporates will trust thier data with either samsung or android. if sammy is coming with android , it will be a laughing stock. android is known for selling thier own customers data . blackberry is known for their security and privacy policies.

posted on 15 Feb 2013, 12:42 1

24. abdane (Posts: 471; Member since: 07 Oct 2011)


only thing i like about sony, is SEXY ASS DESIGNS ! but... they are very late in updating their devices, and they don't update all of them, or most of them, just the really new ones...

posted on 15 Feb 2013, 18:33 8

32. taz89 (Posts: 1948; Member since: 03 May 2011)


So Samsung has no right to enter into other business lol...have you not seen the rumoured Sony phablet hmm I wonder why Sony are getting into the phablet section do you think it has something to do with the fact that the note series is doing very well....am a big fan of Sony but to keep on acting as if Sony have never copied is a joke...everyone copies everyone hell have you seen the new htc one if that's true that looks like a iPhone 5...seen the leaked ps4 controller the shape looks like the Xbox 360 controller...seen the optimus g pro looks like the note 2...everyone in this industry copies it'll be stupid not to take que from something that consumers like...reason everyone hates apple and samsung right now because they are at the top if and when they lose there spot who ever takes over will be the next hated thing... Don't know why some people find the reason to hate people or companies that do well...they doing well cause the customer likes them its as simple as that...consumers are fickle that when the next best thing comes out they will be over it but so far everything thats coming is just spec updates which the average consumers could care about its all about softwares which imo samusng are the best at in android...I admit I don't like the look of tw but software features like multi view,direct call,smart rotation etc etc is what makes Samsung stand out. For me Samsung are making the best all

posted on 15 Feb 2013, 18:49 2

33. ebubekir26 (Posts: 305; Member since: 21 Dec 2012)


very well said sir your comment is worth reading ;)

posted on 16 Feb 2013, 20:48

46. 9thWonderful (Posts: 230; Member since: 24 Jan 2013)


wait a minute now sir, wasn't the Dell Streak the first "phablet" style phone? i don't think Samsung can claim to be authentic in anything they do except for maybe their televisions or screen-making b/c all of the their mobile equipment have been improved upon variations of technology that was already there (as most technology is, but people seem to interpret when Samsung does it as innovation which i completely don't get).

posted on 16 Feb 2013, 21:10

47. taz89 (Posts: 1948; Member since: 03 May 2011)


Never said they were 1st, but they took risk even though someone else failed and created a device that took advantage of a huge screen and now that Samsung have shown there is a market for extra large devices now every other OEM is jumping to the phablet wagon...I could care less who copies who, if they make a better device than I will buy it...everything is built on others work I just find it funny people act like "there" company has never copied.

posted on 15 Feb 2013, 12:07 1

9. Mozarrt (Posts: 290; Member since: 08 Oct 2011)


The eye can hardly see any difference between 720p and 1080i, going any higher wouldn't give any benefits at all.

Improving battery life should be a priority, not thinking of ways to drain it even faster.

posted on 15 Feb 2013, 12:20

20. raunak (Posts: 490; Member since: 12 Oct 2011)


stop crying all the time.
they ARE improving the battery life. galaxy s2 and s3 pretty much have the same battery life even though s3 has a bigger display AND more resolution. the same goes for onex and dna/butterfly.

posted on 15 Feb 2013, 20:00

36. a_tumiwa (Posts: 155; Member since: 16 Mar 2012)


since when Sony fansboys are so many here, usually it is Apple fansboy on Samsung topic

posted on 16 Feb 2013, 20:42

45. 9thWonderful (Posts: 230; Member since: 24 Jan 2013)


"fansboys" tho? interesting terminology.

posted on 15 Feb 2013, 12:02 8

4. urtard (banned) (Posts: 82; Member since: 30 Jan 2013)


Sony is already dead

posted on 15 Feb 2013, 12:06 3

8. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


sony has just begun

posted on 15 Feb 2013, 12:07 6

11. urtard (banned) (Posts: 82; Member since: 30 Jan 2013)


Nope. Sony is already 6 feet under.

posted on 15 Feb 2013, 12:12 3

15. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


soon samsung will be

posted on 15 Feb 2013, 12:14 7

18. urtard (banned) (Posts: 82; Member since: 30 Jan 2013)


Statistics and the market says no.

posted on 15 Feb 2013, 18:56 3

34. ebubekir26 (Posts: 305; Member since: 21 Dec 2012)


wow wow wow calm down , you now Samsung own half of the Android platform and is not going down , ok we get it Sony Xperia Z is a very good Smartphone, but hey, I can see your're scared and i'm pretty sure all companies are scared ..ESPECIALLY Sony, sooner or later Samsung will announce ITS BEASTS= and yes you are reading this frightenedly = Samsung Galaxy S4 and Samsung Galaxy Note III,

posted on 16 Feb 2013, 05:55 1

40. SleepingOz (Posts: 2479; Member since: 22 Oct 2011)


HAHAHAHAHAHAHAHAHAHAHAH!!!!!
Keep dreaming bro! =]

posted on 15 Feb 2013, 11:53

3. raunak (Posts: 490; Member since: 12 Oct 2011)


The thing with BB is that all the devices are at the same level of security. If Samsung makes a new 'safe' plateform, wont the normal consumers of samsung feel a bit insecure? (even though android is quite safe)

posted on 15 Feb 2013, 12:02

5. Mozarrt (Posts: 290; Member since: 08 Oct 2011)


Quite safe?

Very bold statement considering all the reports we get about malware in Android, also originating from the Play Store.

Windows Phone and iOS are quite safe, BB10 is very safe. Android is not.

Any attempt to improve safety on Android should be encouraged.

posted on 15 Feb 2013, 12:10

13. raunak (Posts: 490; Member since: 12 Oct 2011)


i've used both ios and android. in neither i had any problem regarding security. maybe others are more safe than android but its your fault if you download apps without reading reviews and then get caught up in things like malware or anything else. i rarely download apps but whenever i do, i make sure i read reviews first.

posted on 15 Feb 2013, 12:14

17. Mozarrt (Posts: 290; Member since: 08 Oct 2011)


Its like Windows, if you bother actually reading up on stuff nothing will ever happen to you. I applaud people doing that, the same of course goes for Android.

The problem is, not everybody behaves like me and you.

posted on 15 Feb 2013, 13:14 1

26. PapaSmurf (Posts: 6631; Member since: 14 May 2012)


http://www.phonearena.com/news/Android-malware-perspective-only-0.5-comes-from-the-Play-Store_id36696

People who get malware on Android are the one's that side load apps from the internet. The tiniest percent of malware comes from the GPS that it shouldn't even be mentioned.

posted on 15 Feb 2013, 12:20 1

19. MartyK (Posts: 669; Member since: 11 Apr 2012)


BB will be fine; all BB need is a good marketing team and a decent & secure OS and no one can touch them because of their history of being a business phone.

Samsung needs to stay focus on the consumers side of the mobile phone, are they will find their self in 3rd or 4th place; this area change fast they have no time to play with business folks.

posted on 15 Feb 2013, 12:42 2

23. roscuthiii (Posts: 1717; Member since: 18 Jul 2010)


Wow... Sammy is really becoming the 800lb gorilla in the room. Let's go competition, step it up.

Samsung: All your business are belong to us.

posted on 15 Feb 2013, 13:38 1

27. feres13 (Posts: 295; Member since: 23 Dec 2011)


I'm sorry sammy but i wouldn't say you're the safest company in the world when it comes to smartphones, nor that android i the safest OS for enterprises : I mean we all know the Exynos bug and how android is prone to viruses. I don't say that android sucks or anything but entreprises are more secure with olther OSes

posted on 15 Feb 2013, 14:38 1

28. theBankRobber (Posts: 642; Member since: 22 Sep 2011)


I find it very interesting that Samsung tries to take shots at Blackberry with a OS that doesn't belong to them. How about Samsung do what blackberry did and build a OS from scratch and then brag about it. You can't take Android, add a few things and call it yours. Maybe they will rip off blackberry like they did with Apple. Hey great ideas come from stolen ideas right lol

posted on 15 Feb 2013, 17:17 1

30. _Bone_ (Posts: 2061; Member since: 29 Oct 2012)


Tizen*

posted on 15 Feb 2013, 18:19 3

31. taz89 (Posts: 1948; Member since: 03 May 2011)


Lol you Samsung haters are funny...if they supposed to fail they'll fail but it shouldn't mean they shouldn't try going after the business sector...let's not forget Samsung can't fail if everyone else is doing poor themeselves...

posted on 15 Feb 2013, 19:25

35. MC1123 (Posts: 1220; Member since: 12 Nov 2012)


yuck!! samsung!! dont trust them!! they leak so many things!!!

posted on 15 Feb 2013, 20:49 1

37. iushnt (Posts: 467; Member since: 06 Feb 2013)


Why do you say that? They always manufactured chips and other components for iphone and they were strongly confidential..

posted on 15 Feb 2013, 22:14 3

38. 9thWonderful (Posts: 230; Member since: 24 Jan 2013)


Apple: "We already have patents in place that ban anyone else from the ability to do anything related to enterprise capability so we motion to sue Samsung for 1.2 billion in addition to halting any production of Galaxy S IV, Mini, or Note 3. We expect a public apology from Samsung as well. As a matter of fact, we find Jupiter, Mars, Mercury, Uranus, Earth, each & every star, the Sun and the Moon also guilty as we suspect the aforementioned being guilty of their associations w/the "galaxy" (air quotations) which are in direct cahoots w/Samsung."

Courts: "...motion denied"

**that awkward "clung" sound that happens on that show Law & Order when the scene changes**

posted on 16 Feb 2013, 08:07 1

42. techtruth (Posts: 30; Member since: 07 Feb 2013)


hilarious!!!

posted on 16 Feb 2013, 14:38

44. joey18 (Posts: 493; Member since: 20 Jul 2010)


samy monney hungry

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