SAFE initiative. SAFE stands for Samsung for Enterprise and deals with keeping its devices secure enough for enterprise use. Recent commercials showed how a make-believe software company with a BYOD policy found its supposedly secure software put on the internet because of an employee with a BlackBerry.
In its research note, Detwiler Fenton said that Samsung now believes that SAFE allows the Korean manufacturer to deliver Android with best in class security and is aiming right at Waterloo's heart. According to the brokerage firm, "Samsung must now believe it has enhanced SAFE to effectively take share from BBRY as we understand it has hired well north of 100 sales and sales support staff to serve the enterprise and small business markets."
"We’re working with some governments and … Apple is not serving them. They desperately want to use iPad but don’t feel it is secure enough. It would be a LOT easier for somebody to take an Android tablet and add the level of security and create a government specific product, a goverment-oriented tablet that would meet all their security requirements with Android. I don’t know anyone doing that [and] it’s definitely a burning need."-David Jevans, CEO, Marble Cloud
If this turns out to be true, not only could it bring a quick end to BlackBerry's comeback, it could also put Samsung in a new position for it as the manufacturer for today's businessman. Samsung has been trying to push the Samsung GALAXY Note II as the perfect BYOD device with multi-windows allowing users to work and play at the same time.
source: RCRWireless, Yahoo via BGR