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Samsung admits to trolling HTC

Posted: , by Michael H.

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Samsung admits to trolling HTC
It looks like the Taiwanese investigation of Samsung will be pretty short, because the Korean company has admitted to hiring trolls to bad-mouth HTC on the web. The investigation began after a Taiwanese website, called TaiwanSamsungLeaks, accused Samsung of hiring people to criticize HTC on the web.

Samsung has admitted that the "unfortunate incident" did in fact occur, and "has ceased all marketing activities that involve the posting of anonymous comments" in order to make sure that something like this doesn't happen again. Given that Samsung has admitted to it, it seems likely that the company will face a fine from the Taiwan Fair Trade Commission, and such a fine could be as much as NT$25 million (~US$835,000). 

HTC has said in a statement that it might look into "taking appropriate action", but hasn't made any firm statements on what it will do next. 

source: PCWorld

120 Comments
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posted on 16 Apr 2013, 18:59 52

1. jaymulli (Posts: 20; Member since: 09 Apr 2013)


Oh come on now that is low.

Fight on the battlefield, phone for phone

posted on 16 Apr 2013, 19:15 38

13. Mxyzptlk (Posts: 14191; Member since: 21 Apr 2012)


They're desperate.

posted on 16 Apr 2013, 19:47 25

32. heyhi (Posts: 131; Member since: 19 Feb 2013)


HTC kind of did the same to Samsung on the lauching day of the S 4...there was some HTC crew members on the streets...im not sure what they did, if they bad mouthed Samsung or promoting the One, but to do that on their launching event, i guess this is some trolling too.

posted on 16 Apr 2013, 20:31 38

57. dorianb (Posts: 600; Member since: 24 Oct 2012)


The difference was HTC did it openly instead of hiring anonymous people to do it.

posted on 17 Apr 2013, 02:52 9

98. sharks (Posts: 236; Member since: 16 Feb 2013)


EXACTLY! HTC did everything openly and if it did bad-mouth the S4 while right outside the S4 launch event, then people would have been aware and talked about it, or even reported it (we all know how fast these would have spread if it really happened!) but what Samsung has done... VERY CHEAP! It is already the leading phone and particularly the most popular Android phone manufacturer by a huge margin, so why stoop so low?! HTC is already struggling to survive and they finally got a hit with the HTC One but only after pouring their heart and soul into creating the ultimate phone. I'm now ashamed of owning any Samsung phones.
It reminds me of what Intel did to AMD by bribing retailers to sell its own products over AMD and they got fined 1+ billion dollars.

posted on 16 Apr 2013, 20:31 25

58. darkskoliro (Posts: 1077; Member since: 07 May 2012)


They went around and showed people the camera and boomsound pretty sure. That isnt trolling. That's promoting your product. Not talking crap about another company behind their backs.

posted on 16 Apr 2013, 20:43 2

62. heyhi (Posts: 131; Member since: 19 Feb 2013)


i consider it a trolling because it was on the launching day at the same place...they could have promoted their phone in another place or day dont you think so? HTC didnt tell anybody they are gonna do this, so is kind of behind someones back... its like you are in line waiting to get in to mcdonalds and some guys from subway come to you and start to promote their sandwichs to you.
I consider what both companies did as trolling, but this is normal between companies.

posted on 16 Apr 2013, 21:40 9

72. darkskoliro (Posts: 1077; Member since: 07 May 2012)


Do you even know what trolling is? What ss has done isnt even trolling. Its being a little pussy and trying to bring others down since it can't do it with its own product. Sure they sell more than htc, does that mean you're going to be a little girl and talk behind their backs as well? Or can do you it like a real person promoting something innovating that you actually have done, like how htc have done showing their boomsound around the USA.

posted on 16 Apr 2013, 21:49

74. heyhi (Posts: 131; Member since: 19 Feb 2013)


you dont get the point do you?? im not saying that Samsung was right, but i think what HTC did wasnt right either..ok, they were showing the boom sound, whatever, but think as a corporate person...they were promoting their product, showing to people that were in line to see the S 4....put yourself on Samsung shoes, would you be ok with that situation??

posted on 17 Apr 2013, 10:46 1

105. Commentator (Posts: 3709; Member since: 16 Aug 2011)


Uh yeah, they definitely WOULD be considering that their entire 2012 marketing campaign consisted of ads featuring SAMSUNG doing the EXACT SAME THING to people waiting in line for APPLE products.

...Or did you not watch TV at all last year?

Anyways, HTC was being open and honest about their guerrilla tactics, and Samsung absolutely wasn't.

posted on 17 Apr 2013, 13:24

106. heyhi (Posts: 131; Member since: 19 Feb 2013)


man, did i say Samsung was right?? not the entire marketing campaing...but thats my point here...people dont understand that this is normal....i remember some ads of coke vs pepsi and vice versa.....thats why i said its normal....the main goal is to sell more of your line and less of your competitor....what HTC did was completely normal, im not disagreeing, but i think its unethical, not that samsung wasnt.

posted on 17 Apr 2013, 17:47

111. Commentator (Posts: 3709; Member since: 16 Aug 2011)


How is what HTC did unethical? Were they just supposed to crawl into a hole and wait for the company that is killing them to finish their grand speech? If you're getting beaten up by some guy are you supposed to wait until the guy is finished before you hit back?!?

posted on 17 Apr 2013, 21:16

113. heyhi (Posts: 131; Member since: 19 Feb 2013)


if you dont think is unethical, thats fine for me....its your opinion against mine...nothing changes...i think is unethical yes..that was an event, like a party...you dont go to someones party and invite people to another party...you're comparing a beating among guys...these are big dogs....do you really think that HTC would be dead after the release of Samsung?? of course not man...this is not about 1 and only phone...like I said, BIG DOGS.

posted on 16 Apr 2013, 21:54 1

75. heyhi (Posts: 131; Member since: 19 Feb 2013)


and boomsound is an innovation to you? you mean, stereo speakers or how high the sounds are produced?

posted on 16 Apr 2013, 21:43 4

73. ari5501 (Posts: 5; Member since: 16 Apr 2013)


Technically the initial event of the gs4's launch was trolling HTC. The One was supposed to come out on the 15th of March and the gs4 announcement was on the 14th of March. Obviously the One didn't come out on the 15th but what Samsung was doing with the press event was kind of obnoxious. It's possible that it was just a coincidence but from this article I now think it wasn't.

posted on 16 Apr 2013, 20:29 2

56. AamirSIII (banned) (Posts: 187; Member since: 04 Oct 2012)


its funny how people talk about all these legit statements and big talks... but in their own lives they are canny and miser in some way or the other but point fingers on others, may it be a company (like sammy)...

life is battlefield dude! u have to pull others to get to the top and hey, haven't u heard, "EVERYTHING IS LEGAL IN LOVE AND BATTLE"???

posted on 16 Apr 2013, 22:58 1

83. heyhi (Posts: 131; Member since: 19 Feb 2013)


i dont like the idea but i agree with you....if you are in business thats a reality...from the tiny to the big dogs, if they have the chance, they will do it to be on top or just to survive...really normal, like you said, its a battle...you can see that on the famous book "ART OF WAR" by Sun Tzu..its a book about war strategies applied in business.

posted on 16 Apr 2013, 23:16 1

87. a_merryman (Posts: 749; Member since: 14 Dec 2011)


No, I havent heard that saying, but I've heard the one that goes "All is fair in love and war"...

posted on 16 Apr 2013, 23:56 3

88. Steebie (Posts: 9; Member since: 16 Apr 2013)


Wrong! Libel and slander are illegal. Trying to jump each other's launches is totally legit but posting lies (my HTC dies in 3 hours) is illegal.

posted on 16 Apr 2013, 20:31 1

59. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


this is a theme dude.

posted on 16 Apr 2013, 21:28 4

68. Nephylim (Posts: 134; Member since: 04 Apr 2013)


anyway....Samsung wins !!!! ;)

posted on 17 Apr 2013, 01:05 5

94. amiroo (Posts: 269; Member since: 03 Sep 2012)


shame to samsung..
it seems sami weaker since ever againt one..\
another big mistake form samsung.
go to hell.

posted on 16 Apr 2013, 19:01 15

2. HASHTAG (unregistered)


That fee is nothing to Samsung.

posted on 16 Apr 2013, 20:35 23

61. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


samdung only jealous of htc.

posted on 16 Apr 2013, 21:18 6

64. RORYREVOLUTION (Posts: 3109; Member since: 12 Jan 2010)


What is there to be jealous of? Samsung is the king of the cell phone market where HTC is barely getting by. The HTC One is their last hope to survive.

posted on 17 Apr 2013, 08:29 3

101. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


now u r jealous of htc

posted on 18 Apr 2013, 13:11 1

119. b1acktiger (Posts: 223; Member since: 19 May 2012)


Why would a King of Cell phone market trolls a company which is going down falls ? Samsung really fear the come back of HTC. HTC One is a real game changer for HTC Corp.

posted on 16 Apr 2013, 21:29 7

69. Nephylim (Posts: 134; Member since: 04 Apr 2013)


jealous???? LOL !!!!!!!!!! Stupid !!!!

posted on 16 Apr 2013, 21:59 2

76. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


You should say :

SamDUNG only jealous of Ecstasy. :P

posted on 16 Apr 2013, 19:02 17

3. wendygarett (unregistered)


Trolling or not, smart people can clearly see that the galaxy s4 is better than HTC one in all aspect, and the sales figures will speak the truth...

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