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Samsung Pay's new ad features a trip to Katz's Deli for pastrami

Posted: , by Alan F.

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Samsung Pay's new ad features a trip to Katz's Deli for pastrami
Take a comedian credited with getting Bill Cosby to face the music, toss in an iconic New York deli, and you have the newest ad for Samsung Pay. Because the mobile payment system works with both NFC enabled point-of-sale systems, and with magnetic secure transmission (which is how credit cards are swiped), Samsung Pay works almost anywhere.

To prove this, Hannibal Buress went to Katz's Deli for a pastrami sandwich. When the time came for him to settle the check, he asked the staff at the deli if he could use his phone to pay. "You mean like Apple Pay?" one employee asked. "We don't have that." Buress snapped back, "No, like Samsung Pay."

Of course, the staff insists that it won't work. And sure enough, it does. When Samsung bought LoopPay last February, it was a particularly smart acquisition since it brought magnetic secure transmission to the company. More retailers accept Samsung Pay than other competing mobile payment systems including Apple Pay and Android Pay. And you should expect Samsung to keep driving home that point in more ads similar to this one.



source: SamsungMobile via AndroidCentral

19 Comments
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posted on 21 Jan 2016, 02:50 2

1. Tarox (Posts: 103; Member since: 17 Feb 2015)


Samsung, finally bring that thing to European countries! I don't know why it takes so long for them since they have that awesome system that works close to everywhere. What's so difficult?

posted on 21 Jan 2016, 03:04 2

3. Clars123 (Posts: 615; Member since: 16 Mar 2015)


ermmm..European Banks and banking laws

posted on 21 Jan 2016, 03:15

4. Tarox (Posts: 103; Member since: 17 Feb 2015)


But why is every european bank so strictly against it when it works flawless in US. I just don't get it :D

posted on 21 Jan 2016, 03:22

5. AlikMalix (Posts: 5238; Member since: 16 Jul 2014)


Bank enforcing card with chips everywhere... I believe the reasons is that cards with chips cannot be duplicated (as easy) and puts the merchant responsible for fraudulent purchases made at their stores if they dont update to chip scanning PoS...

Samsung Pay (and I applaud the versatility - they leaped Apple Pay very quickly), but I believe it relies on the old magnetic strips. Which puts banks and merchants back to the problem they're trying to eliminate. Mag Strips can be scanned thru clothes and duplicated later.

Not saying that's the reason, but thats my take on it... I think tokenized payments like Apple Pay and now Android Pay is the most secure for banks and consumers...

posted on 21 Jan 2016, 09:29

10. cleatglitch (Posts: 68; Member since: 25 May 2013)


samsung pay uses a one-time electronic transfer just like the chip in a card

posted on 21 Jan 2016, 13:15 2

12. tedkord (Posts: 10675; Member since: 17 Jun 2009)


The mag swipe on Samsung Pay is only effective at less than 3 inches, and is only active when you authorize it with your fingerprint (or pin, if you choose). It's actually more secure than a RFID chip, which someone with the proper reader could get from your wallet in your back pocket (just like the mag strip). Plus, it uses the same type of one time pay code that the chip generates, with the added bonus that no one ever sees your card.

I also noticed a nice thing about Samsung Pay the other day - it activates NFC when you use it, and turns it back off after. Android Pay requires you to turn NFC on yourself (or already have it on), which is cumbersome. I hadn't noticed that before.

posted on 22 Jan 2016, 10:07

16. TechieXP1969 (Posts: 8939; Member since: 25 Sep 2013)


Samsung Pay support tokenization.

QUOTE "Apple Pay vs Samsung Pay: Tokenization & Authentication
The first thing you need to understand about Samsung Pay and Apple Pay is that the underlying technology is virtually the same thing. Both use a tokenization process that allows your store credit and debit cards in your phone to keep their card numbers private and instead send a digital ID, or token, to the merchant’s terminal. This token pretty much ensures no one can lift your card details during transfer. The tokenization system in both Pay platforms is the Mobile Digital Enablement System (MDES) built by MasterCard.

On top of tokenization both Apple Pay and Samsung Pay require that any payment is confirmed by fingerprint identification. This biometric ID is how your phone knows it’s you making the transaction and not someone else. On an iPhone you use Apple’s Touch ID; on a Galaxy S6 you use Samsung’s new and improved fingerprint reader. I say “improved” because you simply now only have to tap your finger to the reader on the S6 instead of needing to swipe it along the reader as you did on the S5."

Source -http://www.knowyourmobile.com/mobile-phones/apple-pay/23076/apple-pay-vs-samsung-pay-vs-lg-pay-android-pay

Apple Pay isn't better, you guys just think it is.

Your own post shows how uninformed you guys ALWAYS are.

posted on 21 Jan 2016, 03:34

6. Clars123 (Posts: 615; Member since: 16 Mar 2015)


they already have plans for Spain and the UK so I wouldn't say they are "so strictly against it"...but I don't think they would launch the service if they don't have a lot of partner banks or at least the largest bank in each country supporting the service first..negotiations like that I'm assuming will take time

posted on 21 Jan 2016, 06:24

8. Cicero (Posts: 861; Member since: 22 Jan 2014)


And surprisingly the chip and wireless pay is more develop and present in Europe. In my country you barely see a card without chip and half of them are wireless.

posted on 21 Jan 2016, 02:58 1

2. wando77 (Posts: 814; Member since: 23 Aug 2012)


"Samsung pay is here, and pretty much everywhere else".
I'll tell you where it isn't....... the UK

posted on 22 Jan 2016, 10:13

17. TechieXP1969 (Posts: 8939; Member since: 25 Sep 2013)


The problem in the UK is, most of the Samsung phones their are the International versions so they can be activated on any carriers because most of your carriers are GSM. Those phones dont have Samsung Pay yet. Maybe one day they will.

posted on 21 Jan 2016, 05:34

7. snatchlax17 (Posts: 18; Member since: 07 Dec 2010)


I haven't been to Katz's in a couple years, was always cash-only. Total mind blower!

posted on 21 Jan 2016, 09:27

9. cleatglitch (Posts: 68; Member since: 25 May 2013)


it must be...i see you come out the woodwork to post

posted on 22 Jan 2016, 06:01

15. snatchlax17 (Posts: 18; Member since: 07 Dec 2010)


Cicada style

posted on 21 Jan 2016, 12:43

11. DnB925Art (Posts: 966; Member since: 23 May 2013)


I LOVE Samsung Pay. The problem is not many cashiers still know about it and having to explain to them what it is and that it is not Apple Pay and it works on their older swipe machines. Samsung marketing needs to BOMB TV commercials with ads like this to explain that this is:

1. Not like Apple Pay
2. It works almost everywhere with a mag stripe reader and how it works.

There are a couple of commercials but they need better explaining, or just keep promoting more ads just like the one above so that the general public knows just how ubiquitous it is.

posted on 21 Jan 2016, 18:41

13. Man_Utd (Posts: 15; Member since: 03 Feb 2015)


Amen. I went out to get something to eat but realized I left my wallet at home. I went to pay with my S6, and the cashier refused to let me try to pay with it. I think she thought I was trying to pull a scam.

posted on 21 Jan 2016, 23:05

14. hanabi (Posts: 177; Member since: 08 Oct 2015)


When samsung A seriese get samsung pay this year, more ppl will easily use it

posted on 22 Jan 2016, 10:16

18. TechieXP1969 (Posts: 8939; Member since: 25 Sep 2013)


Apple Pay requires to must work to use based on the words of a cashier. But based on her words, it was because the person using it, wasn't good with it.

On my device NFC is turned on by the terminal only is I move near the chip. I always move to the card reader first if both are available. works 9 times out of 10. The 2 times i had to use NFC it worked without me doing any extra steps. because the phone triggers both at the same time it appears.

I love to use it and smile as I shove my phone back in my pocket. I like how people in line behind me whisper out loud how they didnt know phones can do that.

Or the surprised look from them and the cashiers.

posted on 22 Jan 2016, 10:18

19. TechieXP1969 (Posts: 8939; Member since: 25 Sep 2013)


FACT -

http://www.knowyourmobile.com/mobile-phones/apple-pay/23076/apple-pay-vs-samsung-pay-vs-lg-pay-android-pay

Apple Pay vs Samsung Pay: Tokenization & Authentication
The first thing you need to understand about Samsung Pay and Apple Pay is that the underlying technology is virtually the same thing. Both use a tokenization process that allows your store credit and debit cards in your phone to keep their card numbers private and instead send a digital ID, or token, to the merchant’s terminal. This token pretty much ensures no one can lift your card details during transfer. The tokenization system in both Pay platforms is the Mobile Digital Enablement System (MDES) built by MasterCard.

On top of tokenization both Apple Pay and Samsung Pay require that any payment is confirmed by fingerprint identification. This biometric ID is how your phone knows it’s you making the transaction and not someone else. On an iPhone you use Apple’s Touch ID; on a Galaxy S6 you use Samsung’s new and improved fingerprint reader. I say “improved” because you simply now only have to tap your finger to the reader on the S6 instead of needing to swipe it along the reader as you did on the S5.

Apple has the most banks on board, but only 10% of retailers have supported terminals.
Samsung pay, has less banks on board, but works at 90% of retailers and they dont have to buy any special equipment or install any software.

There is a difference here of, have to be made to work with vs it already works with.

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