In an official press release, Carphone Warehouse announced a partnership with Samsung that will see the UK-based retailer look after more than 60 European stores dedicated exclusively to Samsung Mobile products. The new outlets will pop up over the next three months across the UK, Ireland, Germany, Spain, Portugal, Sweden, and the Netherlands.
Carphone Warehouse itself operates about 2000 stores, branded Carphone Warehouse and Phone House, in the aforementioned seven countries. It's likely that some sixty of them will disappear off the map for a while, and re-emerge as Samsung stores.
Samsung's European shops will have a "premium look and feel", and will offer a full range of Samsung handsets, tablets, laptops, and wearables. The outlets will feature Carphone Warehouse's assisted sales tool and offer a "connectivity platform" using Samsung tablets.
The two players refer to their newly stricken partnership as an "important alliance playing to both companies' strengths" and envision forging a "powerful new retail concept".
source: Carphone Warehouse