Hiroshi Hayase, VP of small- to medium-size displays at DisplaySearch, credits the displays used on two popular handsets, the Apple iPhone 5 and the Samsung Galaxy S4 for the increase in high-end flat panel displays. The report notes how the AMOLED screen on the Samsung Galaxy S4 is now 5 inches with resolution of 1080 x 1920 with on-cell touch, up from the 4.8 inch 720 x 1280 panel on the Samsung Galaxy S III. By the same token, the increase in the glass from the 3.5 inch 640 x 960 resolution screen on the Apple iPhone 4S to the 4 inch 640 x 1164 (with in-cell touch) on the iPhone 5 has led to a growth in revenue for LTPS TFT LCD manufacturers.
The average selling price of an AMOLED screen has risen from $48.36 in 2012 to $49.37 in 2013. The average selling price of an LTPS TFT LCD screen is $34.57 this year, up from the $26.74 achieved last year. AMOLED screens are expected to grab a 37% market share of the mobile phone display industry this year. LTPS TFT LCD panels are forecast to be right behind with a 36.1% slice of the pie. Low priced, high volume a-Si TFT LCD displays, used in the Chinese handset market, will be third with a 26.5% share according to DisplaySearch.