Next to the Samsung Galaxy S4 on the invitation, is a pair of chains that you might normally see around Jay-Z's neck. While the musician has long been associated with the Brooklyn Nets, he recently sold his .15% interest in the team in order to become an agent and represent NBA players in contract negotiations with teams.
Now, you have a reason to tune into the game even if you are not a fan of the San Antonio Spurs or the Miami Heat. If you are a fan of Jay-Z or a fan of Samsung, something is going to happen on Sunday night that you might want to see. Based on the invitation, it would appear that the event will take place at around halftime. The game starts at 8pm EDT on ABC-TV.
Samsung sends out an invitation to an event with Jay-Z to take place during the NBA Finals this Sunday
source: Samsung via SlashGear