Samsung, Apple, Microsoft and others plan heavy advertising campaigns this Christmas
A perusal through the annual reports of the top eight tech advertisers, a group that includes Sony, Nokia, Samsung, Google and Apple reveals that combined the group spent $15 billion promoting themselves in the last fiscal year., Not all of that money went to advertise mobile products. Some of the $2.7 billion that Korean based Samsung has earmarked for ad spending promotes other products like television sets. A big piece of the $4.5 billion that Sony has budgeted for ads is spent to promote the group's latest motion pictures.
Like an NFL better who counts on the Super Bowl to get even after a terrible regular season, those handset makers who had tough years up through the holiday season will market their phones heavily looking to pick up some ground during the holidays. In the first half of 2012, 300 million Android models were sold compared to 110 million Apple iPhone models and just 10 million Windows Phone units.
This year's fourth quarter is chock full of amazing product launches both official and rumored. The list includes Windows Phone 8 handsets from Nokia, Samsung and HTC, Windows 8 tablets, the Apple iPad mini, the LG Optimus G, and the LG Nexus 4 to name a few.
source: The GuardianUK
1. techguy22 (Posts: 227; Member since: 09 Aug 2012)
i love how there's no "," between apple and Sammy lol its like they are the same company,. one is suing the other is copying :D well used to copy
2. 14545 (Posts: 1120; Member since: 22 Nov 2011)
Microsoft will have to spend at least that amount to convince the public, like me, that W8 isn't a much larger, crappier version of Windows Phone. The metro, locked down, BS is what caused me to switch from WinMo to Android. Not to mention making WMC as useless as possible. (PS, I use WMC on 7 as my primary tv)
3. sarb009 (Posts: 293; Member since: 15 Jun 2011)
samung apple or samsung, apple ? those wont be together ever, one is cat and the other one is dog( bully dog).