Considering that Samsung's S Voice was inspired by Siri, it is not surprising to see some of that sass rub off on Samsung's own voice activated personal assistant. Ask S Voice if it is Siri and it replies, "I like to think I am." S Voice tries to be a pacifist though, and when you ask if it likes Apple, S Voice says it has no problems with anyone, but it is loyal to Samsung.
While S Voice tries not to stir things up to the extent that its response could start off a melee like the one seen in Microsoft's latest ad, when you ask if it has ever used an iPhone, the response is, "No, I have standards." Uh-oh. Sounds like fighting words to us!