Research finds that smartphone owners with a store branded app are better customers
If italic;">ABI Research is right, this mobile app from Sears helps the retailer bring in business
italic;">ABI Research is right, this mobile app from Sears helps the retailer bring in business
While that is all good news for retailers, there is one major caveat. Only 25% of those who responded to the survey have actually downloaded a store-branded app on their smartphone, which means that there is an opportunity here for retailers who promote their mobile app. And once a smartphone user gets that first store branded app installed, it could lead to the installation of apps from other retailers. ABI Research says that 37.8% of those who did load a store branded app on their device ended up adding more.
It all adds up to a great opportunity for stores that know how to build a useful and informative mobile app.
source: ABIResearch via IntoMobile
1. thedarkside (Posts: 639; Member since: 30 Apr 2012)
i actually have a carrier app because i hate going into to stores just for a bill pay. i also have to hit over 58gb this month in data usage. it will be legend... wait for it... dary!!
2. AndroidShiz (Posts: 145; Member since: 08 Nov 2011)
Next thing you know, your local carrier branded phone will come with a crapload of advertisers permanently installed apps. If not, you know they're wanting to and are thinking about how they could do it.