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Report: Microsoft killed the Surface mini because it wasn't going to be a hit

Posted: , by Alan F.

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Report: Microsoft killed the Surface mini because it wasn't going to be a hit
On Monday night, we gave you a heads up not to expect the Microsoft Surface mini to be unveiled on Tuesday as originally expected. And sure enough, there was no bite-sized slate introduced by Microsoft today. According to sources familiar with Microsoft's thinking, the Surface mini did really exist. Satya Nadella, and Stephen Elop, Microsoft's CEO and Executive Vice President respectively, reportedly nixed the project after deciding that there wasn't much difference between the Surface mini and similar slabs offered by the competition. As a result the two Microsoft executives felt that the Surface mini would not be a hit. Microsoft is very sensitive to that issue, considering that last year it wrote off $900 million in unsold Surface RT inventory that wasn't selling.

With the ARM powered Surface mini 86'd by the suits in Redmond, today's Microsoft event had to be changed, as all references to the Qualcomm Snapdragon were removed. But just because the Surface mini was killed off before today's event, it doesn't mean that the tablet won't later resurface (no pun intended). The head of the Surface division, Panos Panay, said after today's festivities that Microsoft is still working on smaller versions of the tablet.

The decision to halt the Surface mini is a negative for Qualcomm. The smaller slate would have been the first Surface product powered by a Qualcomm chip. Microsoft said in an email on Tuesday that "Windows on ARM continues to be an important element of the Windows strategy." Still, the larger sized Surface Pro tablets, powered by Intel, are outshipping the Tegra powered Surface RT slates by a margin of 4 to 1. As a result, some analysts are applauding Microsoft's decision. Daniel Ives, an analyst at FBR Capital Markets, says that it will probably be easier to convince consumers and business customers to replace their laptops with the Surface Pro 3, than it would be to sell the Surface mini to tablet buyers.

"No mini is a minor disappointment to some, although we would rather Microsoft put all their eggs in the Surface Pro basket at this point. We can still see a mini at one point, but not likely until 2015."-Daniel Ives, analyst, FBR Capital Markets

source: Bloomberg

31 Comments
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posted on 20 May 2014, 16:08

1. HTCOE (Posts: 483; Member since: 20 Nov 2011)


good business decision...for it's potential price point i'm sure it was deemed to fail

posted on 20 May 2014, 16:13 1

2. Finalflash (Posts: 1799; Member since: 23 Jul 2013)


Not necessarily fail, but under perform, good to see MS making decisions with their brain instead of their balls. The surface 3 seems good, but I will wait for the initial batch to run its course before jumping in.

posted on 20 May 2014, 16:14 2

3. hmd74 (Posts: 328; Member since: 31 Jan 2013)


Well done MS...
now take my money and give me that SP3 :D

posted on 20 May 2014, 16:22 2

4. _Bone_ (Posts: 2132; Member since: 29 Oct 2012)


Good. Just concentrate on the Surface Pro, the last one was good, this one looks great.

posted on 20 May 2014, 16:28 3

5. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Just give up MS. Kill all your products cause they are all failing accept W8

posted on 20 May 2014, 17:13 4

8. papss (unregistered)


Easy troll.. just because you come back with a new name doesn't mean the results won't be the same as last time

posted on 20 May 2014, 17:14 2

9. Liveitup (Posts: 1319; Member since: 07 Jan 2014)


Said the troll. The only thing failing is your trolling.

posted on 20 May 2014, 17:32

13. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Only Xbox done ok or else the rest is not gaining customers nor making any profits

posted on 20 May 2014, 16:52 3

6. rodneyej1 (Posts: 3556; Member since: 06 Jul 2013)


Who credible said that MS still doesn't have a "Surface Mini" planned???
..............
Phone Arena is crap... And, if you listen to their crap then.......

posted on 20 May 2014, 16:54

7. GreekGeek (Posts: 841; Member since: 22 Mar 2014)


Consuming public knew it wasnt going to be a hit

posted on 20 May 2014, 17:17 1

10. papss (unregistered)


Consuming public had no idea about this and even if they did they would just buy what their buddies have because the general public are morons for the most part..hence the reason most have androids

posted on 20 May 2014, 18:39 3

17. joey_sfb (Posts: 3001; Member since: 29 Mar 2012)


Most of my friends make a conscious effort to avoid anything Microsoft due to the bad feeling accumulated over the past 20 years using Microsoft products. Microsoft was a bad convicted monopoly and that a fact too.

The general public also include WP user so are they morons too!?

The point is just use what you like and leave the rest to their own device.

posted on 21 May 2014, 05:28

28. NokiaFTW (Posts: 2040; Member since: 24 Oct 2012)


Even Google have been accused of monopoly by a few companies. Does that mean you'll stop using Google services or phones? I don't think so. I think you have blind hatred towards MS, like many on this site. If MS was the bully of the 90s, Google is the bully of today. The constant complaints of companies of Google using monopoly over Android, tightening control of Android, not making apps for other platforms like BB & WP/Windows, etc., shows Google's attitude these days. Google is the REAL bully, not MS. But of course, you trolls will continue with your stupidity.

posted on 20 May 2014, 17:31 2

12. Liveitup (Posts: 1319; Member since: 07 Jan 2014)


This is the part about Microsoft i don't get, their products are great but their execution is off they put their best commercials on Youtube. They never show off the UI which everyone else is copying. If Google and Apple chose to go flat that means the UI is great MS is blind not to see this.

If they promoted the Lumia Icon, Surface Mini etc as much as Samsung and Iphone promoted their flagship smartphones using commercials like this youtube video. I have a hard time believing that people wouldn't pay more attention to MS products,In my opinion MS products are better than the other platforms but MS implementation sucks.

Promote WP and your other products with commercials like this and a lot more people will realise the best isn't from Android or iOS but it comes from you.

http://www.youtube.com/watch?v=x7eMY45Fw0M

posted on 20 May 2014, 17:36 3

14. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Promote do you remember last year what Wp7 went through

Smoked by WP failed

MS spent millions on Devs

They are pouring more than what Wp is bringing in into Wp and that ain't even helping them

Just admit it Wp sucks monkey bull$
Even Symbian users all are using and migrated to Android

Only left is 4% Nokia fan boys buying and helping Nokia to be kept alive

posted on 21 May 2014, 02:23

25. sbw44 (Posts: 393; Member since: 04 Dec 2012)


This guys is the definition of an true idiot!

posted on 21 May 2014, 05:33

29. NokiaFTW (Posts: 2040; Member since: 24 Oct 2012)


Back in 2010, it was all iPhone. Flash forward to 2014, there's Android leading the market, and the iPhone getting boring with its small screen. Many people want performance and customization, but want it at lower prices or bigger screens. While Android has big screen phones, performance isn't the best on them. iPhones are expensive and small. Here's where WP comes in, with performance, customization, big screens as well as small screens, low prices and awesome hardware and camera. That's why WP has a market. People want performance at low prices, which Apple and Android just cant offer at the moment.

And NO, WE WILL NOT ADMIT THAT WP SUCKS, cuz it DOESN'T.

Troll on!

posted on 20 May 2014, 21:31 2

20. NokiaFTW (Posts: 2040; Member since: 24 Oct 2012)


Who cares whether it would've been a hit or a flop, I would buy it!

posted on 20 May 2014, 17:21 1

11. djripster (Posts: 129; Member since: 10 Dec 2011)


It actually makes sense for Windows RT to be on tablets smaller than 10 inches... It would also make sense for the Surface RT to take a smaller size, making it easier to differentiate between the two

It is important that the Surface mini doesnt poach the Surface PRO sales, so it makes sense for Microsoft not to unveil the device at this time... once they get the Surface Pro sales going, they will unveil the mini

posted on 20 May 2014, 19:01

18. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


I would love a 9 inch mini Surface Pro with i5 6Gb Ram

posted on 21 May 2014, 05:35

30. NokiaFTW (Posts: 2040; Member since: 24 Oct 2012)


A 9 inch tablet wouldn't exactly be "mini".

posted on 20 May 2014, 17:46

16. jellmoo (Posts: 690; Member since: 31 Oct 2011)


I'm kind of hoping that Microsoft puts RT on the bench. It was an interesting concept of having Windows on ARM, but the application and execution just didn't click. When a company like Dell can put out full Windows tablets at an attractive price, the desire for RT shrinks even further.

They put out some great premium products today, and I'd like to see them focus their attention in that enterprise friendly sector. Shelving a product that has investment in it is hard, but it's good to see Microsoft be realistic about the potential.

posted on 20 May 2014, 19:20

19. Crispin_Gatieza (Posts: 139; Member since: 23 Jan 2014)


Those who don't have, or never used, an RT tablet don't understand the concept. That is Microsoft's fault. The Surface RT has a full desktop browser onboard - it doesn't need apps. iPads and Android tablets use mobile browsers which can't handle most desktop-based functions, hence the need for apps. There is nothing an RT tablet can't do through IE11. The Surface RT was designed for students and mobile pros. If you want to play games, get an iPad, it's truly an excellent device for what it does. Do you still think I'm pretty?

posted on 20 May 2014, 22:30

21. csoulr666 (Posts: 91; Member since: 04 Nov 2013)


They should really merge RT and WP8, that would really clear the awkardness people feel with an RT tablet

posted on 20 May 2014, 23:17

22. ajonly (Posts: 15; Member since: 25 May 2013)


The WP9 (or whatever be the next version) will replace winRT. there is no point of merging them since RT is dead from launch!! i guess this cancellation points to early adoption of WP to the tablet segment.

posted on 21 May 2014, 04:07

26. medicci37 (Posts: 648; Member since: 19 Nov 2011)


Why does MS have such a hard time putting out quality? After Windows Vista & Zune I learned my lesson. Then there was the several gens of crappy Windows phones & rt tabs. Not 2 mention the added price I have 2 pay cause of all the patents that should be frand they exploit. Now they wanna do for tabs & phones what they did for computers... Make them as boring & lame as possible!

posted on 21 May 2014, 04:12

27. medicci37 (Posts: 648; Member since: 19 Nov 2011)


Oh & tack on a ridiculous surcharge 2 whatever device u are buying

posted on 21 May 2014, 05:39

31. 7thspaceman (Posts: 1098; Member since: 14 Feb 2011)


Folks until an Official MS press release says the Surface Mini is dead lets not call it dead.
I think Microsoft needs 2 plastic case Atom CPU surface tablets that have an 8 inch and 10 inch screen size and cost between 350 to 500 dollars because as good as The New MS
Surface 3 PC Tablet/laptop hybrids are and they are good. They are too expensive to a lot of People. Former Nokia CEO Mr Elop was told by a lot of People to get cheaper Windows 8 smart phones on the market he got Nokia to create the Nokia lumia 520 and they sold like hot cakes. Microsoft has to do the same with the Surface Tablets. Most of microsoft's OEM Partners have a Cheap 8 inch full standard OS Windows 8.1 tablet on the market. Microsoft needs a cheap Atom CPU surface Mini 8 inch and 10.1 inch tablet to stay in the tablet game and needs to improve and get more apps for their Windows on ARMS CPU Nokia 2520 and their Surface 2 computers. the only 2 Windows on ARMS CPU tablets in the World!

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