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Report: Home Depot picks the Apple iPhone 4S for 10,000 managers, to replace BlackBerry

Posted: , by Alan F.

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Report: Home Depot picks the Apple iPhone 4S for 10,000 managers, to replace BlackBerry
"We are replacing our current base of BlackBerry technology with iPhones."-Home Depot spokesman
The more things change, the more they stay the same. Home Depot is planning on replacing the company issued BlackBerry model used by managers and corporate workers with the Apple iPhone 4S. This is a double black-eye for BlackBerry because not only can we assume that the Apple iPhone 4S, an older model, beat out the new BlackBerry Z10 for the "job," it also is replacing the 'Berrys that are currently in use at Home Depot. The change has already started with the iPhone 4S being put in the hands of store managers and others at the corporate level. 10,000 handsets are involved in the switch.

The Apple iPhone 4S model will not yet replace the 60,000 rugged Motorola models used on the floor of the store by employees for POS, walkie-talkie and telephony operations. What will be replaced is the BlackBerry model owned by store managers at the 2,252 Home Depot retail units in the United States, Canada, China, and Mexico. The company is the fifth largest retailer in the world.

Home Depot is replacing BlackBerry phones with the Apple iPhone 4S

Home Depot is replacing BlackBerry phones with the Apple iPhone 4S

This is a bit of a setback for BlackBerry following the warm glow of its record setting launch of the BlackBerry Z10 in the U.K. and Canada last week. And even when things seemed bad for BlackBerry, there was a surprise ending. Back in December, the Immigration and Customs Enforcement agency (ICE), which had originally announced that its 17,600 members were switching to the Apple iPhone and dropping their current BlackBerry model in a $2.1 million deal for Apple, had decided to give BlackBerry one more try and test BlackBerry 10 this year. But alas, there seems to be no such reprieve for BlackBerry with Home Depot.

This has to be a disappointment to BlackBerry CEO Thorsten Heins who had hoped that the new BlackBerry 10 OS would allow it to  keep some of its current enterprise business while winning new jobs.

source: AppleInsider

59 Comments
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posted on 10 Feb 2013, 01:31 7

1. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


Well, yeah. Who doesn't go with the time, has to go with the time.

posted on 10 Feb 2013, 03:52 7

12. homedepot (Posts: 3; Member since: 10 Feb 2013)


Home Depot WERE making a BIG mistake.
They should opt for Android instead of Guarded Garden of Apple iOS.

Nevertheless, congratulation to Home Depot employee for finally moving away from past.

posted on 10 Feb 2013, 20:02 4

50. theo14461 (Posts: 168; Member since: 08 Oct 2009)


We ran a test using Android Galaxy III 's and they didn't work. We ended up going with all iPhone 4S's that are currently filling our needs. Sorry Android

posted on 11 Feb 2013, 02:22 1

52. rcwfox2002 (Posts: 41; Member since: 20 Dec 2011)


Sounds like a dumb IT department.

posted on 11 Feb 2013, 07:29

54. Slammer (Posts: 1120; Member since: 03 Jun 2010)


As a service provider for HD, they made the decision strictly on price. It had nothing to do with what Apple could do and Android couldn't. This adoption is preliminary and have very seriously considered Android due to the ability of NFC, Bluetooth transfer and the overall universal adaptation of the open platform. They also favor the larger screen offered by Android. HD has expressed that they are open to what will make it easier for their associates to create a better shopping experience while maintaining a link to corporate offices. So, while they have ditched Blackberry, they could also ditch Apple.

John B.

posted on 10 Feb 2013, 07:30 4

23. MartyK (Posts: 725; Member since: 11 Apr 2012)


3.5 inch screen is the PAST!, they might as well grab the BB bold (or any other BB device) the screen size is the same.

posted on 10 Feb 2013, 07:40 5

25. tusshharish (Posts: 342; Member since: 23 Oct 2012)


i will prefer note II for company works....

posted on 10 Feb 2013, 08:29 1

28. Ruckus (Posts: 276; Member since: 20 Oct 2011)


First off the iPhone destroys any Blackberry and probably any future Blackberry. As for why not Android, it may have to do with security measures. The iPhone isn't as secure as Blackberry but far more secure than Android. Not to mention they maybe rolling out iOS apps for the Managers.

posted on 10 Feb 2013, 09:54 5

30. -box- (Posts: 3858; Member since: 04 Jan 2012)


IOS is the least secure of the major 4 mobile OSes. The military uses Androids, the president of the US uses a BlackBerry, and several government agencies (NSA, FBI, CIA, and a few others) use a mix of BlackBerries, Androids, and Windows Phones.
I'll grant that ios can be modified to be more secure than it is out of the box, but each software update Indies that work.

posted on 10 Feb 2013, 13:30

46. Ninetysix (Posts: 1669; Member since: 08 Oct 2012)


iOS is less secure that's why the US Air Force, TSA, & NTSB all switched to iOS. GTFO.

http://www.forbes.com/sites/sap/2012/08/31/top-50-ipad-rollouts-by-enterprises-schools/

http://www.usatoday.com/story/travel/2012/11/20/ntsb-iphone-blackberry/1717945/

posted on 10 Feb 2013, 11:13 4

41. fanboy1974 (Posts: 1270; Member since: 12 Nov 2011)


How secure is iOS if almost every idevice got jailbroken last week?

posted on 10 Feb 2013, 13:16

44. Ruckus (Posts: 276; Member since: 20 Oct 2011)


When the iPhone isn't Jailbroken it is far more secure than Android. Aslong as they aren't jailbreaking it, then it is far more secure than Android friend. You can argue but many techs have compared them and the majority believe ios to be more secure.

posted on 10 Feb 2013, 13:27 2

45. fanboy1974 (Posts: 1270; Member since: 12 Nov 2011)


Verizon Motorola locked bootloaders have never been defeated. Workarounds yes but not 100% cracked. It's the primary reason why I avoid Motorola phones.

posted on 11 Feb 2013, 08:53

55. gmracer1 (Posts: 646; Member since: 28 Dec 2012)


Verizon Motorola? Is that a new company? Never heard of it.

posted on 10 Feb 2013, 01:51 9

2. wendygarett (unregistered)


Home depot has made a smart decision to keep the company grow :)

posted on 10 Feb 2013, 02:04 7

4. nikenturd (unregistered)


Just go away.....shoooooo

posted on 10 Feb 2013, 02:09 5

5. wendygarett (unregistered)


Why turd? :(

posted on 10 Feb 2013, 09:40 1

29. Mxyzptlk (Posts: 4019; Member since: 21 Apr 2012)


Going with the best brand on the market is a very smart decision.

posted on 10 Feb 2013, 09:57 3

31. imsickwithsmartphone (Posts: 153; Member since: 28 Jan 2013)


GoAPPLE!!

posted on 10 Feb 2013, 10:49 2

37. Droiddoes (unregistered)


Agreed. Which is why their decision to go with iNovelties is baffling.

posted on 11 Feb 2013, 08:54

56. gmracer1 (Posts: 646; Member since: 28 Dec 2012)


Best brand, huh? Someone doesn't pay attention to the stock market ;-)

posted on 10 Feb 2013, 01:58 11

3. Jurdiales (Posts: 121; Member since: 10 Oct 2012)


Well... even big companies can make mistakes.

posted on 10 Feb 2013, 02:46 4

9. ama3654 (Posts: 249; Member since: 27 Nov 2012)


Most of them will sell it and get their beautiful droids! with all the list of bugs and issues on IOS this company will go downhill

posted on 10 Feb 2013, 07:57 1

26. INF1N1TY (banned) (Posts: 14; Member since: 06 Feb 2013)


Not trying to go against your claim, but a cell phone isn't going to bring a company downhill. And, Android has just about the same, if not more, bugs than iOS.

posted on 10 Feb 2013, 10:25 5

34. 14545 (Posts: 1142; Member since: 22 Nov 2011)


Ummmm, you're joking, right? Android as a platform, does not have more bugs than iOS. Not to mention, when was the last time iOS went though a new year worry free? If you want to point to a specific phone, then you might have a point. But as a whole ecosystem, android is far superior and secure. Heck, look at the encryption that moto uses? and I'm not even a moto fan. Your comment reeks of fanboy.

posted on 10 Feb 2013, 16:49 1

48. Tre-Nitty (Posts: 460; Member since: 16 Nov 2010)


Yeah they are gonna sell their company owned phones and home depot is just gonna go for it. Dumbest comment ever!

posted on 10 Feb 2013, 03:52 2

13. homedepot (Posts: 3; Member since: 10 Feb 2013)


AGREE.

Home Depot using BB for far too long.
They should change to android years ago.

posted on 10 Feb 2013, 02:09 10

6. gallitoking (Posts: 4690; Member since: 17 May 2011)


I now became a Home Depot buyer

posted on 10 Feb 2013, 12:44

43. tedkord (Posts: 5110; Member since: 17 Jun 2009)


Seriously. You'd make decision on where to buy just because they use the phone you like? Wow, thats sad.

OK then, I'll stop buying from Home Depot and cancel you out. (Not really, just illustrating how pathetic that is)

posted on 10 Feb 2013, 02:27 11

7. TheMan (Posts: 416; Member since: 21 Sep 2012)


From the post: "This is a double black-eye for BlackBerry because ...we [can] assume that the Apple iPhone 4S, an older model, beat out the new BlackBerry Z10"

That's a very weak assumption and clearly you've never gone through a sourcing project. The bulk of the decision-making exercise would have taken place at a time when the new BB's were still in development. What manager would go with an unproven product, particularly given then-RIM's recent offerings? At least the 4S has a track record on which a manager could base a defensible decision.

posted on 10 Feb 2013, 03:14 7

10. TheMan (Posts: 416; Member since: 21 Sep 2012)


There's also a cost factor. I don't which carriers may be involved, but the cost of a 4S is likely to be less than a newly launched device, even purchased in bulk.

posted on 10 Feb 2013, 03:30 2

11. wendygarett (unregistered)


It's like you say... Maybe the company cannot afford bbz10 therefore pick ip4s instead... Just sayin

posted on 10 Feb 2013, 03:53

14. homedepot (Posts: 3; Member since: 10 Feb 2013)


BB10 is a CRAP.
No use on talking about bb crap right now.

posted on 10 Feb 2013, 05:16

17. wendygarett (unregistered)


Agree, because bb10 has flash, Bluetooth file transfer, and hdmi... a very open platform that will create a lot of malware which make companies troublesome... That's why ios is safer :)

posted on 10 Feb 2013, 11:50 3

42. 14545 (Posts: 1142; Member since: 22 Nov 2011)


Have you used a BB10 device? If not, STFU. I'm an android user, fomer WinMo user, and I would still glady take an unknown z10 over anything apple makes. Heck, I would take just about any higher end smartphone over a locked down, crap iOS device. I'm not a "fanboy", because I am more than willing to use any platform, and I don't hate any platform except apples. But if a stale iOS platform isn't "crap", but a NEW BB10 platform is, you're an idiot.

posted on 10 Feb 2013, 10:28

35. 14545 (Posts: 1142; Member since: 22 Nov 2011)


Yeah, I'm sure this decision has been in the works for months now. That's the sad part, is that BB didn't even have a chance to compete because of the late launch. Sadly, I think they have lost enough corporate customers it will take years before they can possibly compete again, if they ever do. I'm pulling for them though. We need a viable 3rd OS brand, and WP isn't going to be it.

posted on 10 Feb 2013, 02:45 3

8. Droid_X_Doug (Posts: 5921; Member since: 22 Dec 2010)


I was wondering if they were going going to go smartphone or ruggedized feature phone. The next question is which case manufacturer is going to get a 10K unit order? H-D isn't exactly a phone-friendly environment....

posted on 10 Feb 2013, 04:31 5

15. tedkord (Posts: 5110; Member since: 17 Jun 2009)


Yeah, but its for management. They don't actually do anything, so no danger to the phone.

posted on 10 Feb 2013, 05:12 3

16. Tux_Alan (Posts: 74; Member since: 30 Jan 2013)


Lol to me the story here is that home depot cares little for its managers, I'd be pissed to be handed ayear and a half old phone by my employer, not that you need the latest tech always but darn, you're upgrading your devices and you start 18 months behind the starting blocks.

posted on 10 Feb 2013, 06:43 3

20. Radykall1 (Posts: 3; Member since: 03 Aug 2012)


I'm a manager with Home Depot. Why should it matter? They are giving us the phone for free, and they pay the bill. This is a completely free transition for us. I'm just glad to be finally getting rid of these clunky Blackberries. And yes, as far as 4s vs 5, cost is a factor, but but so is timing. This has been in play for a while.

posted on 10 Feb 2013, 06:52 1

21. Tux_Alan (Posts: 74; Member since: 30 Jan 2013)


Depends what you use and need and use your work phone for I guess

posted on 10 Feb 2013, 10:00

32. -box- (Posts: 3858; Member since: 04 Jan 2012)


Precisely what I was going to say (in regards to employees using what they're given. Rarely are they involved in the decision process)

posted on 10 Feb 2013, 05:40 2

18. darkkjedii (Posts: 12373; Member since: 05 Feb 2011)


Smart move

posted on 10 Feb 2013, 06:34 2

19. lucasho2312 (Posts: 18; Member since: 10 Feb 2013)


smartest decision ever

posted on 10 Feb 2013, 10:04 3

33. -box- (Posts: 3858; Member since: 04 Jan 2012)


You should rethink (or relearn) your definitions of "smart", "ever", and the suffix "-est"

posted on 10 Feb 2013, 07:02 3

22. speckledapple (Posts: 879; Member since: 29 Sep 2011)


Id tell them to keep it. Ill stick with my Note 2.

posted on 10 Feb 2013, 07:30 1

24. rbasky61 (Posts: 33; Member since: 21 Jan 2012)


reality has come..oldies but goldies

posted on 10 Feb 2013, 08:12 2

27. cornerofthemoon (Posts: 518; Member since: 20 Apr 2010)


The iPhone 4S is too fragile to be put in the field even with a case. They'll be lots of broken glass at your friendly neighborhood Home Depot store.

posted on 10 Feb 2013, 22:00

51. rdaex (Posts: 95; Member since: 24 Oct 2012)


Know how I know you didnt read the article?
Try it.. take your little mouse, scroll up, read about the phones 'in the field' and then come back and tell us what you learned.

posted on 10 Feb 2013, 10:40 1

36. syedzain (Posts: 175; Member since: 08 Oct 2012)


Well they wanted something to just work and they got it. Nice thing they opted for iPhone.

posted on 10 Feb 2013, 10:51 5

38. Droiddoes (unregistered)


I have an idea for a Kickstarter project. I want to put Mxy, Wendy, gallito, and darkjedi into a giant cannon and fire them at the moon. Who's with me?

posted on 10 Feb 2013, 10:57 3

39. 14545 (Posts: 1142; Member since: 22 Nov 2011)


Minus wendy, I wonder if they aren't on the payroll at apple. I mean some of the things they say just makes you wonder how they couldn't be paid to troll articles and talk up the iphone.

posted on 10 Feb 2013, 11:03 1

40. Whateverman (Posts: 3231; Member since: 17 May 2009)


This seems to be more of a popular move then a smart move. I'm sure the managers will enjoy having iPhones much better than their olds Blackberries in the short term. But I would imagine even the store managers need a more rugged device in that kind of environment. Maybe they could order a few Otter Box cases to go with them as well, if not there are gonna be a whole lot of cracked screens floating around Home Depot.

posted on 10 Feb 2013, 16:28 2

47. Twisted247 (Posts: 254; Member since: 12 Oct 2012)


Apple probably paid them to take the phones then paid someone to cover the story to try and get some publicity... a better route for them would be the Samsung Galaxy Rugby Pro, Very rugged and had the option for a simplified UI for the older and less tech savvy employees. Water proof, shock proof

posted on 10 Feb 2013, 18:32 2

49. kindlefireowner (Posts: 426; Member since: 05 Dec 2011)


Dude. You are a Moron if you believe Apple paid them. There are alot of companies switching their employees from Blackberry to Iphone. This is a issue of the tech world not waiting on BlackBerry to catch up. I think the Blackberry Q10 will be a good qwerty phone, but it's too late.

posted on 11 Feb 2013, 02:22

53. rcwfox2002 (Posts: 41; Member since: 20 Dec 2011)


Should have waited the new blackberry looks pretty nice.

posted on 11 Feb 2013, 09:00

57. networkdood (Posts: 6310; Member since: 31 Mar 2010)


iHomers

posted on 11 Feb 2013, 12:59

58. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)


That is great Home Depot! The more people RIM loses they will close and I cannot wait. There products are garbage

posted on 12 Feb 2013, 12:12

59. cripton805 (Posts: 972; Member since: 18 Mar 2012)


Who the hell would pick all GLASS PHONES for a hardware company? A moron, thats who.
Especially with the Apple company that offers the worst accidental damage insurance to this day.

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